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engage ltd

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Retail is at a turning point and that brings opportunity for brands.

See how here: http://bit.ly/1fJq4E2
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engage ltd

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Some stats from Google’s latest eBook on ZMOT were quite surprising – online research by shoppers is not limited just to bigger, more expensive products like cars, electronic appliances, or vacations.

Whilst this shouldn’t come as unexpected, this phenomena is definitely worth making note of; all marketers must understand the role digital plays in their target shoppers’ decision making process.

http://bit.ly/1guNRrZ
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engage ltd

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The potential to understand the shoppers better and target them with specific activities is extremely compelling for many brands but is retailers loyalty card data actually useful? http://bit.ly/1dKkQqw
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engage ltd

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One of our wishes for 2014 was that that commercial teams would start to differentiate between consumers and shoppers and treat them differently. Not sure why this is important? Read on: http://bit.ly/1awYvSi
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engage ltd

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Which marketing skills does shopper marketing most need? And which do you and your brands team have? Read here for my list: http://bit.ly/1lyrJVQ
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Have them in circles
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What should lead shopper marketing? Retail collaboration or brand strategy? Mike gives his thoughts in this weeks post: http://bit.ly/1i9c1vM
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engage ltd

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Retailers have a right to be inflexible so what can brand owners and agencies do to improve their chances of getting retail support for shopper marketing activities?? Read here: http://bit.ly/MQd8Fa
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engage ltd

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A great retail experience is more than "taking the brand to the store'. What should you as brands do to ensure your retail investments don't go to waste? http://bit.ly/1evSlx8
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engage ltd

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One thing critical in understanding shoppers is being able to answer the question "What decision making authority does the shopper have?"

http://bit.ly/1eTKCx2
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engage ltd

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Is most market research data useless when it comes to supporting strategic decisions? http://bit.ly/1g1IBNL
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Have them in circles
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The shopper marketing and customer management experts
Introduction

engage is a management consultancy with specific expertise in shopper marketing and customer management. We are a network of passionate practitioners with a pedigree in retail, manufacturing and research and are recognized as leaders in our field.