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engage ltd

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Retail is at a turning point and that brings opportunity for brands.

See how here: http://bit.ly/1fJq4E2
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engage ltd

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Some stats from Google’s latest eBook on ZMOT were quite surprising – online research by shoppers is not limited just to bigger, more expensive products like cars, electronic appliances, or vacations.

Whilst this shouldn’t come as unexpected, this phenomena is definitely worth making note of; all marketers must understand the role digital plays in their target shoppers’ decision making process.

http://bit.ly/1guNRrZ
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engage ltd

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The potential to understand the shoppers better and target them with specific activities is extremely compelling for many brands but is retailers loyalty card data actually useful? http://bit.ly/1dKkQqw
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One of our wishes for 2014 was that that commercial teams would start to differentiate between consumers and shoppers and treat them differently. Not sure why this is important? Read on: http://bit.ly/1awYvSi
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engage ltd

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Which marketing skills does shopper marketing most need? And which do you and your brands team have? Read here for my list: http://bit.ly/1lyrJVQ
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Why is shopper marketing struggling to attract individuals with consumer marketing skills and talent?

http://bit.ly/1mRaUAP
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engage ltd

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What should lead shopper marketing? Retail collaboration or brand strategy? Mike gives his thoughts in this weeks post: http://bit.ly/1i9c1vM
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Retailers have a right to be inflexible so what can brand owners and agencies do to improve their chances of getting retail support for shopper marketing activities?? Read here: http://bit.ly/MQd8Fa
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A great retail experience is more than "taking the brand to the store'. What should you as brands do to ensure your retail investments don't go to waste? http://bit.ly/1evSlx8
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One thing critical in understanding shoppers is being able to answer the question "What decision making authority does the shopper have?"

http://bit.ly/1eTKCx2
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engage ltd

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Is most market research data useless when it comes to supporting strategic decisions? http://bit.ly/1g1IBNL
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engage ltd

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How are you going to make consumer goods marketing work for you in 2014?

http://bit.ly/1icYljb
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In their circles
13 people
Have them in circles
27 people
Scottish Grocer's profile photo
S2 Customer Insight's profile photo
Credo Technology Solutions's profile photo
Retalix's profile photo
Alex Parkov's profile photo
Toby Desforges's profile photo
Martin Hvas's profile photo
PSFK's profile photo
Jordi Sabat's profile photo
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The shopper marketing and customer management experts
Introduction

engage is a management consultancy with specific expertise in shopper marketing and customer management. We are a network of passionate practitioners with a pedigree in retail, manufacturing and research and are recognized as leaders in our field.