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Protagonist
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Protagonist is a company that creates brand energy through marketing, entertainment and strategy with a critical focus on design.
Protagonist is a company that creates brand energy through marketing, entertainment and strategy with a critical focus on design.

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Our CEO +Matti Leshem  discusses the eternal appeal of Levi's in +Adweek 
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Sony Pictures has won a vigorous bidding battle pegged at high-six figures for In The Deep, a spec script by Tony Jaswinski that had created feeding frenzy all day. The film will be produced by former Warner Bros executive Lynn Harris; it is the first project she has put together with Matti Leshem in the new producing shingle Weimaraner Republic Pictures.
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While Israel’s military prepared to respond to enemy rocket fire with a ground invasion of the Gaza Strip, the country’s top musicians powered through a selection of film scores by the evening’s honoree, film composer Hans Zimmer. And as it has done so fluently since the orchestra’s 1936 founding, musicians played through the pain, focusing instead on the nearly 500 concertgoers who had donned their red-carpet best to support them. 
Before the performance, our CEO +Matti Leshem  the evening’s co-chair, began by offering a prayer for peace, and acknowledging that orchestra members had left behind families “under the threat of Hamas rockets” in order to perform.
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On Wednesday, July 16th, the American Friends of The Israel Philharmonic will bestow a Lifetime Achievement Award to legendary music composer Hans Zimmer.  If you’ve watched movies in the 21st century (or the twentieth for that matter) you’ve heard his music.  Even if you’re a person who doesn’t “listen” to film scores you’ve been moved by his music in such spectacular films as Man Of Steel, Gladiator, Pirates Of The Caribbean, The Dark Knight, Sherlock Holmes, The Da Vinci Code, The Lion King and the list goes on.  His versatility as a composer knows no bounds and filmmakers from Chris Nolan to Guy Ritchie to Jerry Bruckheimer all call on him when they need to bring their movies to life.  And that’s what film scores do.  They bring movies to life.
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Our CEO +Matti Leshem is now blogging! -  A Dead Cow Ain't What It Used To Be.
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Matti Leshem recently guest hosted on Bloomberg Surveillance to discuss issues including the GM crisis, Uber's success, the World Cup, and more.
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