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Jeremiasz Filipiak
4 followers -
Engagement, Loyalty, and the Enterprise
Engagement, Loyalty, and the Enterprise

4 followers
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Jeremiasz's posts

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IoT gives context to the real-world - an interview

On my last trip to San Francisco, I gave an interview to the tech outlet Technology Advice (you can listen to it in full at the bottom of the post). We talked primarily about some of my recent work related to social analytics and IoT, also thoughts on…

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The Digital Drift - A Beacon Tech Introduction

I wanted to write an inspired story with an overarching historical backdrop that compares iBeacon beacons to the navigational struggles of sailors past. Not happening – lots of work lately. Yet beacons are cool – a radio and a battery that emits a…

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Clubbing in Glass - the ultimate wearables review -

I strolled over to Output this weekend, okay living in Williamsburg has advantages ;). John Digweed was at the decks. Clubs are a peculiar place, total sensory overload. You walk in and suddenly, you stop hearing, seeing and feeling like you normally…

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5 lessons from a college hackathon.

If you have never been to a Hackathon, go now. No, I’m serious. Stop reading this post, and go. There’s a lot of lessons to be learned: 1) If you were educated even 5 years ago in IT you know nothing, Jon Snow. Chances are the projects you are building…

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How things have changed - Happy Birthday!

It’s been a year since I started blogging. A year ago in April we were in the middle of (what would be later called) IsaaCloud prototype #2 and #3. Now, exactly one year later I am returning from a hackathon with over 1300 kids, where we promoted our…

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Gamification & Engagement: How @Brian__Burke and @Gartner_inc attempt to redeem a concept.

There were times like this before in history. Not once. Many bright pioneering minds researching a single concept independently signify a coming change. Forces of the environment that surrounds them and the maturity of the matter at hand push the pioneers…

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Hell YES! - The magical SXSW reception of IsaaCloud, the first engagement cloud API.

Wow! SXSW was amazing. I don’t want to brag, but it is mostly due to IsaaCloud. Apparently it’s an amazing product. We have seen so much traction with so many different verticals. Magical. You know you got a good product when you can pitch it to a…

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How to use gamification to achieve soft loyalty - JetBlue awards a one-of-a-million Badge

How would you feel as a customer if a multi-billion brand gave you a one-time, one-off recognition status? What would you do as a marketer having such reach at hand? My team and JetBlue answered the question: We know how the customer feels, and we know…

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You are doing good business now. The idea behind gamification is that you want your business to be even better. This means utilizing the best of your current practice to motivate existing customers to recognize your brand, participate, and spend more. A…

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My mantra: 5 tips on engagement and gamification

Successful engagement and gamification requires a mindset. I specifically refrain from going into design tips: I believe that each successful gamification project is largely dependent on circumstance. The list is my mantra. I repeat it to everyone I talk…
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