Mikey a professioanl MMA fighter wore the mask as he walked out before his fight, just as his favorite underground hip hop M.C. +“MF DOOM” when he performed.
The mask was a metaphor for change. It represented a character. The person inside we have to become before we go to battle. A focused entity of pure thought, soul, instinct, and our own destiny. In that moment, we are in the moment. Nothing else matters. We are alone, but we are free.
We didn’t plan on the symbol becoming a brand but it has now evolved into one. It represents truth, loyalty, integrity, strength, and honor. Characteristics Mikey, and the rest of our group of friends and teammates believe in and stand for. All though not all of us listen to hip hop, Mikey would randomly text us hip hop lyrics, or the words “HIP HOP SUN!”. With those words and Mikey’s spirit, a legend was created.
If you stand for what we stand for, then we stand together.