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Robert Minkus
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Robert Minkus

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Bridging the Gap

There exists a gap between how consumers perceive your brand and how you want them to perceive your brand. Bridging this gap is marketing.

Building a bridge provides a good analogy. To build a bridge, you need a starting point and an end point. Each end must be built on a solid foundation. The structure between demands design and execution that will endure whatever comes its way.

And lastly, the bridge needs to take people someplace they want to go.

So next time you think about your brand, focus on the gap and the bridge to be built.
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Have him in circles
13 people
Steve Siepser's profile photo
Raymond McCloud's profile photo
Marie Yewdall Snyder's profile photo
Harold Ross's profile photo
National Association of Flight Instructors NAFI's profile photo
Sandra Yewdall's profile photo
Kevin Black's profile photo
Lois Rose's profile photo
Matt Kowalski's profile photo
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