Profile

Cover photo
Robert Minkus
10 followers|1,718 views
AboutPostsPhotosVideos

Stream

Robert Minkus changed his profile photo.

Shared publicly  - 
1
Add a comment...
Have him in circles
10 people
Bob Minkus's profile photo
Sondramarie Wyckoff's profile photo
Harold Ross's profile photo
Matt Kowalski's profile photo
Kevin Black's profile photo
Lois Rose's profile photo

Robert Minkus changed his profile photo.

Shared publicly  - 
1
Add a comment...

Robert Minkus

Shared publicly  - 
 
Bridging the Gap

There exists a gap between how consumers perceive your brand and how you want them to perceive your brand. Bridging this gap is marketing.

Building a bridge provides a good analogy. To build a bridge, you need a starting point and an end point. Each end must be built on a solid foundation. The structure between demands design and execution that will endure whatever comes its way.

And lastly, the bridge needs to take people someplace they want to go.

So next time you think about your brand, focus on the gap and the bridge to be built.
1
Add a comment...
People
Have him in circles
10 people
Bob Minkus's profile photo
Sondramarie Wyckoff's profile photo
Harold Ross's profile photo
Matt Kowalski's profile photo
Kevin Black's profile photo
Lois Rose's profile photo
Basic Information
Gender
Male