Profile cover photo
Profile photo
Robert Minkus
12 followers
12 followers
About
Communities and Collections
View all
Posts

Post has attachment
Photo
Add a comment...

Post has attachment
Photo
Add a comment...

Bridging the Gap

There exists a gap between how consumers perceive your brand and how you want them to perceive your brand. Bridging this gap is marketing.

Building a bridge provides a good analogy. To build a bridge, you need a starting point and an end point. Each end must be built on a solid foundation. The structure between demands design and execution that will endure whatever comes its way.

And lastly, the bridge needs to take people someplace they want to go.

So next time you think about your brand, focus on the gap and the bridge to be built.
Add a comment...
Wait while more posts are being loaded