As SVP of Digital Media, I play an active role in keeping Location3 Media’s technology and services on the cutting edge of the digital marketing industry. With my natural aptitude for marketing principles, fine-tuned leadership skills and inherent analytical mind, I work to maintain the highest quality of campaign performance by overseeing the paid search and display digital strategies and best practices. Prior to joining Location3 in 2002, I was a senior digital marketer at ForwardSLASH, Inc. in South Africa. I have several industry certifications and recognitions—Google Analytics Individual Qualification, Google AdWords Fundamentals, Google AdWords Advanced, Google AdWords Display, Google AdWords Reporting and Analytics, Microsoft adCenter and the Web Analytics Association (UBC) Award of Achievement. I have also won multiple industry awards with groups such as the DMA for innovative search marketing campaign development. I also teach Google AdWords at BDA.
Digital marketing, Search advertising, Display, Web Analytics and Landing page testing