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Navneet Singh
Attends Punjab Technical University
Lives in Chandigarh
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Life has no limitations, except the ones you make 

#thoughtfortheday  
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How do colors affect purchases?
View larger image: http://i.imgur.com/7WUgdR2.png

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.

However, a great deal is decided by visual cues, the strongest and most persuasive being color.

When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.

To learn more about color psychology and how it influences purchases, here is an #infographic created by +KISSmetrics 

Source: http://blog.kissmetrics.com/color-psychology/
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Navneet Singh

SEO & Social Media  - 
 
Facebook for Real Estate

Facebook is good for interacting with people on a more personal level, so it can be very useful for real estate. Berkshire Hathaway have a nice Facebook page and you can see how they do more than just push photos of houses for sale. They're posting about housing industry news, community awards, and they even have a selfie hashtag they're pushing as you can see below:

Facebook is good for some direct targeting, also.

For example, let's say you have a few friends that live in a great neighborhood and you're selling a house there. You can easily message your friends and let them know that you have a house for sale near them and ask them to pass on the info. Maybe one of them has a coworker who would love to live there and your personal message, on the back of your friendship, seals the deal for you.

Source: http://searchenginewatch.com/article/2347616/Link-Building-for-Real-Estate-Websites
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The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

Source: http://www.socialmediaexaminer.com/publish-on-linkedin-for-engagement/

#linkedinmarketing  
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+Nathaniel James Will share the G+ stats soon :)
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Lights, Camera, Call-To-Action: What Makes People Click And Convert - Infographic
View a larger image: http://i.imgur.com/tnw433r.png

"You’ve got an amazing website, your blog gets a ton of qualified traffic, and thousands of people follow you through social channels. However, none of this is converting into more sales. What are you doing wrong? It may actually be what you’re not doing.

Call-to-actions (CTAs) are the final element that will convert users to subscribers and then into customers. They're the ultimate stars of your conversion journey.

Are you effectively guiding people through your sales funnel? Do they have a reason to buy your product? What are the best practices for successful call-to-actions?"

Here's an infographic from +Uberflip that looks at 6 of the most eye-catching CTAs out there.

Pin it: http://www.pinterest.com/pin/381539399654787256/

Source: http://hub.uberflip.com/h/i/15437852-lights-camera-call-to-action-what-makes-people-click-and-convert-infographic

H/t +Jose Antonio Sanchez 

#infographic  
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Navneet Singh

Discussion  - 
 
11 Essential Elements for Your Blog Post [Infographic]

Have you ever tried to make any delicious food without following a recipe. Making a successful blog post also require a recipe or some essential elements.

+Copyblogger  has created an easy checklist of essential ingredients that you go through every time before you click the “Publish” button.

Key Takeaways:

1) Craft a magnetic headline – Your headline is the first, and perhaps only, impression you make on a prospective reader.

2) Open with a bang – A great headline mixed with lame opening is like inviting someone into your house.

3) Use persuasive words – Certain power words hold more sway over our decision making process than others. 

4) Write good sentences – Everything you write begins and ends with a sentence. 

5) Insert bullet points – It keep people reading your blog posts, pages, articles, and copy. 

6) Create Subheadings – Large blocks of text are inherently unfriendly to a reader’s attention span and quickly turn readers into scanners. 

7) Tell a seductive story – A good novel, movie, or TV series begins with a character in conflict. 

8) Keep attention with internal cliffhangers – It stick your story together using emotions.

9) Choose an arresting image – Sure, we love to hear stories. But why waste high resolution that the web is displayed on with merely black lines against a white background. 

10) Close in Style – The goal of effective writing is to take the reader on an enjoyable, informative ride from point A to point B.

11) Be Authentic – You don’t have to be a veteran copywriter to create copy that sells.

Pin it for later: http://www.pinterest.com/pin/554294666610637921/

http://emarketingblogger.com/2014/07/01/11-essential-elements-for-your-blog-post-infographic/
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Navneet Singh

▷Other SEO & Social  - 
 
Link Building Tactics for REAL ESTATE Industry

1) Resource Page
Identify and contact websites that have resource pages that promote information related to housing. Contact these websites and make them aware of your website.

2) Target EDU websites
Getting links from university websites (.edu or .ac.uk etc) are always helpful and will in-turn improve the relevance and authority of your website. Besides using these links as a way to get your website in front of students, it can also improve your rankings on Google if mixed with other link building strategies.

3) Make use of your inner pages
Most real estate websites have a page dedicated to each individual apartment/house listing on their website. Start working backwards by identifying individual listing that are popular. Add something fresh and relevant on your pages, and contact websites that have mentioned these properties in the past. If your page has enough value for their readers, they will link to you each time they mention the property.

4) Partner with high traffic websites

There are websites like Reddit or Moz that get tons of traffic each month. If you can get listed or a relevant mention on websites that attracts your potential customers, then you will get some good referrals from them. For example, Reddit has a section that is related to moving that can be useful for any real estate website. If you can add value, then you may get a link to your website.

5) Create detail guides

Create detail neighborhood guides for each area you are targeting. Then, contact local websites and promote your neighborhood guide on their website. An example is Trulia's neighborhood pages which gets links from local websites in that neighborhood.


6) Create content to Make People Feel Safe

When people are moving to a new neighbourhood, they are concerned about how safe the neighbourhood is. Can you create something which will make them more aware of the safety standards of the neighbourhood? This will get you a lot of links and relevant traffic from people who really want to know how safe a neighbourhood is, such as crime maps.

7) Write content on big data

If you have access to the behavioural patterns of your customers, you can use that to create a study on how their behaviour is related to the changes in the economy. I have noticed that most big editorial websites in the real estate section refer regularly to studies that are somewhat related to mortgages.

8) Contact Blogs Via Broken Links

The approach to getting links from blogs is similar to tactic 1. Identify blogs that are linking to businesses that are similar to you and contact them via broken links. Not including a picture here, as it is quite common.

9) Answer big questions like 'Rent vs Buy'

How well do you know your customer? In the real estate industry, one topic that keeps coming up is the 'Rent vs Buy' questions? Should I buy an apartment? How many years will it take before owning a home becomes more financially advantageous than renting the same home?

10) Take advantage of celebrities

This is an easy one. Identify all the celebrities that are living/renting/owning a property in the areas that you are present, and build detail pages for these properties. Each time news outlets carry their story, they will link to your website if you can offer something new, or present the same old in a a different way ;)


11) Widgets  

In the real estate industry there are many websites that will promote your widget if you can offer something exclusive. Below I have attached a few pictures of some widgets that gets promoted a lot. There is more opportunity : If your website also deals with rentals, can you provide a 'Recently Rented Home's' widget, or a widget that will easily allow someone to check if they are paying too much rent?


Source: http://moz.com/ugc/link-building-ideas-to-get-more-customers
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Navneet Singh
owner

Google SEO (Search Engine Optimization)  - 
 
How do colors affect purchases? 
View larger imagehttp://i.imgur.com/7WUgdR2.png

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.

However, a great deal is decided by visual cues, the strongest and most persuasive being color.

When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.

To learn more about color psychology and how it influences purchases, here is an #infographic created by +KISSmetrics


Source: http://blog.kissmetrics.com/color-psychology/
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Navneet Singh

Discussion  - 
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I agree
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Lights, Camera, Call-To-Action: What Makes People Click And Convert - Infographic
View a larger image: http://i.imgur.com/tnw433r.png

"You’ve got an amazing website, your blog gets a ton of qualified traffic, and thousands of people follow you through social channels. However, none of this is converting into more sales. What are you doing wrong? It may actually be what you’re not doing.

Call-to-actions (CTAs) are the final element that will convert users to subscribers and then into customers. They're the ultimate stars of your conversion journey.

Are you effectively guiding people through your sales funnel? Do they have a reason to buy your product? What are the best practices for successful call-to-actions?"

Here's an infographic from +Uberflip that looks at 6 of the most eye-catching CTAs out there.

Pin it: http://www.pinterest.com/pin/381539399654787256/

Source: http://hub.uberflip.com/h/i/15437852-lights-camera-call-to-action-what-makes-people-click-and-convert-infographic

H/t +Jose Antonio Sanchez 

#infographic  
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Einfach genial. 
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Navneet Singh
owner

Google SEO (Search Engine Optimization)  - 
 
Twitter is indeed one of the most sought-after social media platforms – particularly by those seeking content marketing success.

It can be said that Twitter represents a very important key tool in your content marketing arsenal.

While many corporations and even midsize companies are rushing to exploit the business opportunities that Twitter offers, many are unable to exactly know the Twitter-based marketing strategy.

Here are 4 simple, easy-to-follow Twitter strategies for content marketing success.

All people are fond of humour and there can be no exception. Ensure that your tweets are interesting, informative with an undercurrent of humour. Of course, Twitter is fundamentally a engaging promotional tool. But it will be clever to spice up your tweets with apt humor that is contextual. 

This will enable you to expand your circle of fans.
Twitter has come a long way from its measly 140-character format. Twitter may not be the premier medium for sharing photos, images and videos, but it does offer solid resources for doing so.

Twitter’s app for sharing short, hopefully viral videos is fabulous to watch. The app’s restricted time limits ensure that viewers will watch your shared videos in their entirety.

Twitter’s photo-sharing capabilities let you use pictures to promote multimedia content that has also been posted on your website, blog or other social media site.

Due to its truncated and simplistic format and ease of use, Twitter is often miscued as a vehicle for blatant self-promotion. To keep your company’s Twitter account interesting and entertaining, be guarded about the rate at which you issue self-publicizing or advertisement type of tweets. Learn to follow the 4-1-1 ratio for striking a balance.

For every tweet that advertises your product/services, issue one retweet from a third party and four tweets that promote noncompetitive content from external sources.

Twitter is a splendid social media tool for cross-promoting material from other areas of your firm’s content marketing operation. Your account can draw attention to your blog posts, case studies, white papers and landing pages as well as all major social media posts.

Twitter is eminently suited for summarizing and broadcasting lengthy content in succinct, easily digested blasts. Cross-promotion can help you appreciate how your prospects find you and how likely they are to convert.

Source: http://www.virtualsocialmedia.com/4-simple-twitter-strategies-content-marketing-success/

#twitter   #contentmarketing  
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Navneet Singh
owner

Google SEO (Search Engine Optimization)  - 
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Great post!  Thanks for the info, will definitely put it to use.
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