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Joseph Jaffe
1,692 followers -
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.

1,692 followers
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Finding the balance with Mobile AKA knowing when to put the phone down
The Stack
The Stack
bit.ly
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Under Armour deserves to be Marketer of the Year...but not for the obvious reasons
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If you're the kind of person who doesn't think brands need apps, you're probably the same person who thinks Twitter is about sharing your PB&J sandwich you had for lunch. In either case, you'd be a moron. So why not change that in 2014. There's still time...
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My Online Spin piece which talks a little about the social media v social non-media component of the #tcsnycmarathon as well as the Innovation component.
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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
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Failing fast and making mistakes are hallmarks of the startup world...but what about intentionally making mistakes? And how can brands implement this radical idea?
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Everyone talks about the 60/30/10 rule, which implies a budget of 10% for innovation. So how close are you to achieving this? And if not 10%, how about 1%? Or even 0.1%? Maybe it's time to raise the stakes and so I challenge you to get to 10%...
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