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Joseph Jaffe
Works at jaffe, LLC
Attended University of Cape Town
1,749 followers|17,705 views
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Joseph Jaffe

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Finding the balance with Mobile AKA knowing when to put the phone down
On vacation in Cape Town, my family and I would often place all our phones on a pile in the middle of the table when we visited a restaurant. I dubbed this "The Stack."
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If you're the kind of person who doesn't think brands need apps, you're probably the same person who thinks Twitter is about sharing your PB&J sandwich you had for lunch. In either case, you'd be a moron. So why not change that in 2014. There's still time...
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Yeah, yeah. But the good news is you're out there leading the way. Good for you.  Continued success, Joe.
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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper - 10/28/2014
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This Hangout On Air is hosted by Joseph Jaffe. The live video broadcast will begin soon.
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Mon, October 6, 2014, 2:47 PM
Hangouts On Air - Broadcast for free

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Apple has created a 2-year cycle of expectations with their customer, which they surprise and delight when they innovate within, and disappoint when they don't. In this case, it's the latter.
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How do you feel about a Twitter "buy now" button hard coded into tweet's with commerce links? I love it. And I hate it. It's progress and change...and who likes change, right?
I Love Twitter's Buy Button. I Hate Twitter's Buy Button. - 07/08/2014
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Under Armour deserves to be Marketer of the Year...but not for the obvious reasons
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My Online Spin piece which talks a little about the social media v social non-media component of the #tcsnycmarathon as well as the Innovation component.
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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
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Joseph Jaffe

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Failing fast and making mistakes are hallmarks of the startup world...but what about intentionally making mistakes? And how can brands implement this radical idea?
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Everyone talks about the 60/30/10 rule, which implies a budget of 10% for innovation. So how close are you to achieving this? And if not 10%, how about 1%? Or even 0.1%? Maybe it's time to raise the stakes and so I challenge you to get to 10%...
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When it comes to collaborating with startups, how do we move from casual flings to relationships for life?
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People
In his circles
590 people
Have him in circles
1,749 people
Josyan McGregor's profile photo
Chad Hoffman's profile photo
Ram Neupane's profile photo
Addison Elijah's profile photo
Adrian Ropotă's profile photo
J.R. Jones's profile photo
Kipp Bodnar's profile photo
Brad Cannon's profile photo
Lee Hopkins's profile photo
Work
Employment
  • jaffe, LLC
    President, 2002 - present
  • Evol8tion, LLC
    Founder & Partner, 2012 - present
Basic Information
Gender
Male
Story
Tagline
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.
Education
  • University of Cape Town
    Marketing, 1989 - 1992
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