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Joseph Jaffe
1,704 followers -
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.

1,704 followers
About
Posts

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Finding the balance with Mobile AKA knowing when to put the phone down

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Under Armour deserves to be Marketer of the Year...but not for the obvious reasons

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If you're the kind of person who doesn't think brands need apps, you're probably the same person who thinks Twitter is about sharing your PB&J sandwich you had for lunch. In either case, you'd be a moron. So why not change that in 2014. There's still time...

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My Online Spin piece which talks a little about the social media v social non-media component of the #tcsnycmarathon as well as the Innovation component.

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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.

Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.

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Failing fast and making mistakes are hallmarks of the startup world...but what about intentionally making mistakes? And how can brands implement this radical idea?

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Everyone talks about the 60/30/10 rule, which implies a budget of 10% for innovation. So how close are you to achieving this? And if not 10%, how about 1%? Or even 0.1%? Maybe it's time to raise the stakes and so I challenge you to get to 10%...
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