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Joseph Jaffe
Works at jaffe, LLC
Attended University of Cape Town
1,662 followers|7,260 views
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Joseph Jaffe

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Socialdipity - Serendipity in a Social World and Social Age
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Joseph Jaffe

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The Invisible Bowl - the Super Bowl Ad night that wasn't..
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Always fun to watch the reaction online. Being in the UK we get for our five regular nighttime ads on rotation for the whole site. It really is a break for us. 
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Actually what I really hope is that less brands will be doing the WRONG things with startups and more brands will be doing the RIGHT kind of partnership and collaboration. Read on and weigh in...
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Is social media customer service just admission that customer service is broken?
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Have him in circles
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Joseph Jaffe

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Embracing change within an organization is like losing weight (Biggest Loser style)
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Is it possible that most major marketers did absolutely nothing last year? I put them to the test. The results were not encouraging.
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Start your week off with a call to action. If you aren't adding to your legacy, you're adding to your eulogy. The next time, you kill a project that hasn't even started yet, consider the ROI of not doing anything. It’s a Return on Inertia that is ironically very measurable both as an opportunity cost (past/hours) and opportunity lost (future/execution).
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Joseph Jaffe

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People
Have him in circles
1,662 people
tom troja's profile photo
Work
Employment
  • jaffe, LLC
    President, 2002 - present
  • Evol8tion, LLC
    Founder & Partner, 2012 - present
Basic Information
Gender
Male
Story
Tagline
Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.
Education
  • University of Cape Town
    Marketing, 1989 - 1992
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