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Joseph Jaffe
Works at jaffe, LLC
Attended University of Cape Town
1,756 followers|17,830 views
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Joseph Jaffe

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Finding the balance with Mobile AKA knowing when to put the phone down
On vacation in Cape Town, my family and I would often place all our phones on a pile in the middle of the table when we visited a restaurant. I dubbed this "The Stack."
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If you're the kind of person who doesn't think brands need apps, you're probably the same person who thinks Twitter is about sharing your PB&J sandwich you had for lunch. In either case, you'd be a moron. So why not change that in 2014. There's still time...
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Yeah, yeah. But the good news is you're out there leading the way. Good for you.  Continued success, Joe.
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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
Nicholas Charles Tyrwhitt Wheeler, The Funnel Flipper - 10/28/2014
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This Hangout On Air is hosted by Joseph Jaffe. The live video broadcast will begin soon.
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Mon, October 6, 2014, 2:47 PM
Hangouts On Air - Broadcast for free

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Apple has created a 2-year cycle of expectations with their customer, which they surprise and delight when they innovate within, and disappoint when they don't. In this case, it's the latter.
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How do you feel about a Twitter "buy now" button hard coded into tweet's with commerce links? I love it. And I hate it. It's progress and change...and who likes change, right?
I Love Twitter's Buy Button. I Hate Twitter's Buy Button. - 07/08/2014
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Joseph Jaffe

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Under Armour deserves to be Marketer of the Year...but not for the obvious reasons
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My Online Spin piece which talks a little about the social media v social non-media component of the #tcsnycmarathon as well as the Innovation component.
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Joseph Jaffe

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Bad news travels fast. Let's make sure good news travels even faster...especially when it comes to great customer service and customer experience.
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Failing fast and making mistakes are hallmarks of the startup world...but what about intentionally making mistakes? And how can brands implement this radical idea?
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Everyone talks about the 60/30/10 rule, which implies a budget of 10% for innovation. So how close are you to achieving this? And if not 10%, how about 1%? Or even 0.1%? Maybe it's time to raise the stakes and so I challenge you to get to 10%...
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When it comes to collaborating with startups, how do we move from casual flings to relationships for life?
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People
Have him in circles
1,756 people
Jeff Webster's profile photo
Giovanni Rodriguez's profile photo
Ake Irandeghani's profile photo
Tom Bukacek's profile photo
Mah Vand's profile photo
Bronwyn Ngatai-Wilson's profile photo
John Denny's profile photo
Josyan McGregor's profile photo
David Meerman Scott's profile photo
Work
Employment
  • jaffe, LLC
    President, 2002 - present
  • Evol8tion, LLC
    Founder & Partner, 2012 - present
Basic Information
Gender
Male
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Author, Thought Leader, Entrepreneur. I've written 3 books: "Life after the 30-second spot", "Join the Conversation" and "Flip the Funnel". I founded and later sold a consultancy/agency called crayon. I have a blog called Jaffe Juice (www.jaffejuice.com) and a video show called Jaffe Juice TV (www.jaffejuice.tv). I'm @jaffejuice on Twitter. I love Instagr.am. I live in Westport, CT and am originally from South Africa. That's it for now.
Education
  • University of Cape Town
    Marketing, 1989 - 1992
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