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Becker Consulting Services
185 followers -
Marketing communication consulting, writing/editing, and presentations/web copy for financial services, professional services, and health care.
Marketing communication consulting, writing/editing, and presentations/web copy for financial services, professional services, and health care.

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Is "learn more" your all-purpose #link label?

This +Nielsen Norman Group post by +Katie Sherwin explains why changing to descriptive language is so important and includes examples of effective link #writing .

There's also a useful exercise to test your skill at transforming this "filler copy into descriptive labels that help users" predict what the link leads to.

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Good-bye "think global, act local." Hello #communication in the mobile "ecosystem."

Thoughtful overview of its implications for branding and marketing from the co-founder and Director of Marketing at +Percolate.

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Do you, like me, want to become better at #visualcontent ? To close the gap between your fluency with words and your limited visual eloquence?

This post by +Jamie Heckler via +PR Newswire has very helpful--and do-able--examples and links for the visually challenged.

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Here's a list of #socialmedia #marketing predictions for 2016 that's especially useful, because it's platform-specific.

From +Andrew Hutchinson and +Social Media Today.

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The Quiet #SEO Influencer: How to Use Visual Content to Build #Brand Signals

Not only photos but large, customized photos, plus charts and infographics. +Neil Patel's +Content Marketing Institute post also includes +Rand Fishkin's helpful chart conjecturing how Google recognizes signals from brands v. generic sites.

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Useful summary of +SIFMA #socialmedia seminar, especially: data should drive strategy, and social media is the new 800#.

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Interested in #dataviz ?

Don't miss your chance to view--and vote for--your favorite of the shortlist of Dataviz websites nominated for the 2015 Kantar Information is Beautiful Awards.

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#dataviz ---Helpful tips from +Jon Schwabish on implimenting +Cole Nussbaumer's  stacked column chart--which shows the desired #design principle of "visual organization"--in Excel.

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The +Content Marketing Institute reports on why good #writing should be a 2016 priority, with good suggestions on how how to improve one's own writing and/or hire a writer.
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