Cover photo
188 followers|25,725 views


+Kurtosys reports results of survey of ccounting and finance firms. Post includes industry-focused ideas re increasing visibility of experts and multi-channel #marketing of all services.
Attracting and developing new clients is the #1 strategic priority for firms. As they generate new biz, what are their other top marketing initiatives?
More useful guidance on #dataviz #design   from +Cole Nussbaumer: Clarify your story by annotating with text.

Interpretive titles, amen!
Why #storytelling matters: A must-read post from +Garr Reynolds on elements of effective #presentations and speeches.

Indelible insights from master storytellers (see the thumbnail below explaining why the first step is to turn off your computer) and a link to Reynolds' TED talk.
In September of this year, I was asked back to the TEDxKyoto stage to give a few words regarding tips from storytelling as they relate to modern presentations. The 15-minute talk can be viewed below. The title of the talk...
What's one of the most reliable and comprehensive checklists for #dataviz I've come across?

It's Kaiser Fung's Junk Charts Trifecta Checkup, which he referred to in a recent blog post. Here's a link to it.
The Junk Charts Trifecta Checkup is a general framework for data visualization criticism. It captures how I like to organize the thinking behind my critique pieces. The need for such a framework is clear. Opinion pieces on specific data graphics...
#Writing : Everything you ever wanted to know about correct usage of "less versus fewer."

Comprehensive, sound guidance from the +Grammar Girl.
I agree with Catherine Spicer of +PR Newswire. Nothing could "incent" me to use "incentivize" in my #writing , even though they're now recognized by Merriam-Webster. (Gresham's Law of Vocabulary.)
Thanks for including me in your active engagers, +Derek Dillon!
Circle Share Tuesday January 20, 2015
Derek’s Weekly Disk | Engagers Circle Share V1.39

Thanks to this week's active engagers, those who’ve enriched my G+ experience. For more plusses, shares, and comments, consider adding them to your circles.

If you received a notification below or in the comments, you're included. If you received a notification, please reshare to your circles.

If you’d like to be added to the next circle share:
•  +1 this circle
•  Share this circle to PUBLIC
•  Include me in your circles
•  Comment on this post
#topofthepeople #influencermarketing #sharedcircle #circleshare #circlethis  
#socialmediamarketing #socialmediastrategy #socialnetworking #circleoftheday #circleoftheweek #circleoftheday #topofthecircle #howtoenlargecircle #enlargecircle #thursdaycircle #share #weekendcircle #weekend #weekendfun  
#circles #circleyoushare #publiccircle #sharedcircles #addcircle #sharedpubliccircles  
#circleshare #publicsharedcircles #circleoftheweek  
#circlesharing #sharedcircle #circleshare #circle #googleplus #google #thankyou

Thanks to:
+A Panova
+Aalpha Stockholm
+Adevarata Romanca
+adi wisaksono Adi
+Aheste Beste
+Aheste Beste'CircleSharing
+Akshay Teli
+Aldijana Ahmic
+Aldijana Fashions
+Alex - Proof Edit Write
+Alexandra Nicoletti
+ali Kaji
+alice sea
+Alicia Sutton
+Alireza Darya del
+Alissa Walsh
+Allan Raymundo
+Alphabet Secretarial
+Amber Dane
+Amy Ogawa
+Ana Belanda
+Ana Hitta
+Andrea Beltrami
+Andrea Gervasi
+Andrey Bogdanov
+Angela Reuss
+AngloINFO London
+Angora Shade
+Anissa Rodriguez
+Anita Lovett
+Anna Franzen
+Antoni Rams
+Antonio Chacón
+Aoi K
+Ashley Andrews
+Ashley Orndorff
+Asim Mughal
+Athenas Take
+azumi chan
+BanhezaLein Hermann
+Barbara Wall
+Bart Persoon
+Beau Johnston
In this Circle:
Add people
109 comments on original post
Have them in circles
188 people
Brian Hart's profile photo
Odimax Ltd's profile photo
Leynard Ondar's profile photo
Define Media Group, Inc's profile photo
JP De Clerck's profile photo
Susan K Becker's profile photo
Marketo's profile photo
Start Up Business Tips's profile photo
Red Website Design's profile photo
+Cole Nussbaumer explains key #dataviz #design principles:

Using preattentve attributes to direct the viewer and establish a hierarchy of information.
Valuable #storytelling reminder from +Garr Reynolds: "The in the giving, not the getting."

With illustrative video from Michael Jr.
Want your shared pictures to rise above the "digital clutter"?

+Elizabeth Holmes' article in +The Wall Street Journal gathers interesting approaches to differentiating your captions with a distinctive voice.
Words Add New Meaning to Social-Media Photos and Help Them Rise Above Digital Clutter to Gain Likes
Do you want to fine-tune your web presence to maximize for #socialmedia platforms?

Gary Dek's guest post on +Tom Pick's Webbiquity offers good platform-specific ideas.
Social media can be a great tool for optimizing your digital marketing efforts—or a total disaster. Here are 10 social media marketing mistakes to avoid.
The synchronistic imagination of +Jessica Hagy has brought unity to my cat-besotted, MBA-fraught life.

What could it do for you? Have a look! Via Medium.
School Motto: Own your people. Don’t let your people own you.
Susan K Becker's profile photo
Marketing communication consulting, writing/editing, and presentations for financial and professional services, NY NY.
My clients face communication challenges involving complex transactions, processes, and services. Solutions for them apply expertise in web-based content marketing, brand communication, presentation, and persuasion. I developed my methods and materials as adjunct Associate Professor of Management Communication in NYU’s MBA program (1990-2004), where I developed and taught the highly rated "Communication for Financial Executives," and update them continually for new media.

Clients also benefit from my humanities background, as consultant in program development and evaluation and on the faculties of Bryn Mawr College (English) and the University of Pennsylvania (Urban Studies). Client services include:

✓ Writing/editing: marketing materials, blogs, articles, white papers, case studies, website copy, proposals.

✓ Visual communication: branding; visual content for social media; presentation and data visualization.

✓ Consulting on persuasive communication with internal and external audiences and stakeholders.

See examples of Becker Consulting Services' approach at Susan's SlideShare page and Susan's LinkedIn profile.

Contact Information
Contact info