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Is "learn more" your all-purpose #link label?

This +Nielsen Norman Group post by +Katie Sherwin explains why changing to descriptive language is so important and includes examples of effective link #writing .

There's also a useful exercise to test your skill at transforming this "filler copy into descriptive labels that help users" predict what the link leads to.
Increasingly used as a crutch for link labels, 'Learn More' is a vague call to action and also inaccessible. Instead, use descriptive labels that help users predict the next page.
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Good-bye "think global, act local." Hello #communication in the mobile "ecosystem."

Thoughtful overview of its implications for branding and marketing from the co-founder and Director of Marketing at +Percolate.
The new mobile customer can afford a phone, but not data. For brands, advertising to this customer presents both creative and distribution challenges.
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Here's a list of #socialmedia #marketing predictions for 2016 that's especially useful, because it's platform-specific.

From +Andrew Hutchinson and +Social Media Today.
It’s that time of the year again. Time for decorating trees, wrapping and unwrapping presents, welcoming the new year and... prediction lists. That’s right, you know they’re coming, in the l
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Useful summary of +SIFMA #socialmedia seminar, especially: data should drive strategy, and social media is the new 800#.
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Interested in #dataviz ?

Don't miss your chance to view--and vote for--your favorite of the shortlist of Dataviz websites nominated for the 2015 Kantar Information is Beautiful Awards.
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The +Content Marketing Institute reports on why good #writing should be a 2016 priority, with good suggestions on how how to improve one's own writing and/or hire a writer.
Our B2B roundtable shares why the lowest-ranked priority for marketers is the one thing that almost every brand could do better. – Content Marketing Institute
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#writing --Not just another post re #headlines ...

This one is a must-read for discussing research by +Nielsen Norman Group and +Sharethrough on context words and their power, as well as on the importance of channel choice to which headlines are effective.
What really makes us click? We explore the science behind great headlines and the art of writing enticing headlines for different media.
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Do you, like me, want to become better at #visualcontent ? To close the gap between your fluency with words and your limited visual eloquence?

This post by +Jamie Heckler via +PR Newswire has very helpful--and do-able--examples and links for the visually challenged.
From extending your brain power to increasing audience engagement with your content, we’ve discussed all the amazing...
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Are your site menus and #navigation as user-friendly as you want them to be?

See this +Nielsen Norman Group Checklist by +Kathryn Whitenton  for possible menu enhancement. With helpful links.
In both applications and websites, users rely on menus to find content and use features. Use this checklist to make sure your menus do their job.
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The Quiet #SEO Influencer: How to Use Visual Content to Build #Brand Signals

Not only photos but large, customized photos, plus charts and infographics. +Neil Patel's +Content Marketing Institute post also includes +Rand Fishkin's helpful chart conjecturing how Google recognizes signals from brands v. generic sites.
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
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#dataviz ---Helpful tips from +Jon Schwabish on implimenting +Cole Nussbaumer's  stacked column chart--which shows the desired #design principle of "visual organization"--in Excel.
Adding labels to a stacked column chart in Excel using data, not text boxes.
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#dataviz --Don’t miss +Cole Nussbaumer's post about strategic use of preattentive attributes (e.g., color, form, layout) in #design .

Includes exercise that makes using preattentive attributes come alive: You look at sample images, noting where your eyes go, then read explanations of where viewer eyes tend to go and why.
I am incredibly excited to announce that, as of today, my book storytelling with data: a data visualization guide for business professionals is officially published! I'm thrilled to be able to bring the lessons that I've honed over time through my work and in my workshops to a wider audience. Speaking of which, today I'd like to talk about a fun test you can use to help assess the effectiveness of your visual designs. I spend a lot o...
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Marketing communication consulting, writing/editing, and presentations/web copy for financial services, professional services, and health care.
Introduction
After several years in banking, I founded Becker Consulting Services in 1985. I work with clients to make multi-channel marketing communication more effective and efficient, applying expertise in writing, visual communication, and persuasive communication with external and internal audiences. My passion is optimizing the interplay of text, images, and design.

My clients face communication challenges involving complex transactions, processes, and services. Solutions for them draw on my expertise in web-based content marketing, social media, branding, presentation, and integrated marketing. I developed my methods and materials as adjunct Associate Professor of Management Communication in NYU’s MBA program (1990-2004) and update them regularly.

Clients also benefit from my humanities background (Ph.D., English), as a consultant in program development and evaluation and on the faculties of Bryn Mawr College (English) and the University of Pennsylvania (Urban Studies). I earned my MBA in Finance at Wharton Graduate School

Client services include:

✓ Writing/editing: marketing materials, blogs, articles, white papers, case studies, website copy, proposals.

✓ Visual communication: branding; visual content for social media; presentation and data visualization.

✓ Consulting on persuasive communication with internal and external audiences and stakeholders.

Samples of my work are available at Susan's SlideShare page and Susan's LinkedIn profile.

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