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What's important in inbound #B2Bmarketing?

Read +Oren Smith's post re #inbound2015   via +Precision Marketing Group, LLC - Framingham, MA  to find out: varied tips, useful links.
After INBOUND 2015, our PMG team members compiled a list of our top 10 favorite takeaways that will benefit B2B marketers most. Here’s the scoop…
What content types promote sharing on #socialmedia ?

+IMPACT Branding & Design LLC shares the +Uberflip & +BuzzSumo infographic, with useful stats.
These are the 3 types of content people actually want to share. Add them to your content strategy today!
Here's a #dataviz tip from +Cole Nussbaumer to make comparions in charts easier to read:

Put the data elements being compared as close to one another as possible and align them against a common baseline .
There is a recommendation I find myself often voicing to workshop participants: Think about what you want your audience to be able to easily compare. Put those things as physically close together as you can and align them along a common baseline. This post features a makeover applying this recommendation.
How do I keep up with so many #marketing channels? +Duct Tape Marketing says that's not the question.

For growth, ask, "What's my primary channel?" Then focus on it.
When you view a new channel as just another way to grow you run the risk of muting the success you’ve already created.
Do you want your tables of survey data to communicate more of the story?

Have a look at +Cole Nussbaumer's progressive revision of a table for excellent ideas about other #dataviz formats.
#Viral #Content : Do lots of shares necessarily mean lots of links?

No, according to joint research by +Moz and +BuzzSumo studying the correlation between content, shares, and links.

Among 5 major findings summarized by +Tessa Wegert via +Contently:  longer is better.
BuzzSumo and Moz analyzed 1 million links, and the results are fascinating.
Do you want to increase your conversion rate?

This useful post by Peter Boyle in +Crazy Egg discusses all the #design elements of a web page, explaining what works and why: e.g., importance of structured pages; how to implement the AIDA model in your page design.
You can spend all your time beefing up your content and crafting killer offers, but if your prospects aren’t immediately interested in what they see...
Have them in circles
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What are the most important causes of #communication barriers in a multinational #team ?

New +Wharton School/Fuqua research shows that working in different countries and areas of the organization are the strongest barriers to knowledge-seeking among teams.

The good news? Bringing together people who have worked together before can ease barriers. Post includes video and transcript.
When you work for a multinational business, you often have to share information with co-workers around the world. But that frequently doesn't work as well as it could.
Do you, like me, think it's time to get more of a grip on #omnichannel   user experiences?

This helpful +HubSpot post by +Aaron Agius selects examples from various industries and explains how and why they work.
Discover some examples of companies with excellent omni-channel user experiences.
Want to be sure you’re making the most of your #socialmedia   presence?

Have a look at this easy-to-navigate collection of reviews of 200+ social media tools by 22 experts. Focus of all reviews is summarized briefly. +Tom Pick, Webbiquity.
As social media marketing has become ubiquitous (88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for soc…
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Thanks for sharing +Doug Leonardi! I'm glad you found the post useful.
Have you, like me, felt a little insecure in your command of the difference between #nativeadvertising and #contentmarketing ?

Help is near in this definitive +Content Marketing Institute post by +Joe Pulizzi. For example, a key point I hadn't focused on before is that native advertising doesn't disrupt the user experience.
Here’s why you should know the difference between native advertising and content marketing – Content Marketing Institute.
There's a lot of attention to site design, but how often do you find a design post focused specifically on blog homepages?

This +HubSpot post by Lindsay Kolowich discusses differing blog layouts from varied industries, explaining why they work. The key criterion: your blog should be easy to read and subscribe to.

For more ideas, there's a link to HubSpot's "47 Amazing Blog Homepage Designs."…/47_Amazing_Blog_Designs_Offer_Fin…
Check out these examples of beautiful blog homepage designs.
Marketing communication consulting, writing/editing, and presentations/web copy for financial services, professional services, and health care.
After several years in banking, I founded Becker Consulting Services in 1985. I work with clients to make multi-channel marketing communication more effective and efficient, applying expertise in writing, visual communication, and persuasive communication with external and internal audiences. My passion is optimizing the interplay of text, images, and design.

My clients face communication challenges involving complex transactions, processes, and services. Solutions for them draw on my expertise in web-based content marketing, social media, branding, presentation, and integrated marketing. I developed my methods and materials as adjunct Associate Professor of Management Communication in NYU’s MBA program (1990-2004) and update them regularly.

Clients also benefit from my humanities background (Ph.D., English), as a consultant in program development and evaluation and on the faculties of Bryn Mawr College (English) and the University of Pennsylvania (Urban Studies). I earned my MBA in Finance at Wharton Graduate School

Client services include:

✓ Writing/editing: marketing materials, blogs, articles, white papers, case studies, website copy, proposals.

✓ Visual communication: branding; visual content for social media; presentation and data visualization.

✓ Consulting on persuasive communication with internal and external audiences and stakeholders.

Samples of my work are available at Susan's SlideShare page and Susan's LinkedIn profile.

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