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david oremland
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david oremland

✆ Listings & Maps  - 
 
What do you do, if anything, about the Local Knowledge Graph taking an SMB's web traffic????   This hit me recently when I saw Google testing the Crap Pack for any type of smb, not just hotels, restaurants and the related categories.  

With limited visibility one thing you are tied to is the Google Knowledge Box.  HEY folks...the KB "steals" traffic to your website.  According to thef following article the KB helped reduce traffic to wikipedia by 21%   That is a lot!!!

Now I was in one of our smb's and took a call.  The caller definitely didn't look at our site.  They saw our many review stars.  They might have seen a KB...or maybe just called off the pac phone number.  

Of course if all smb's get the CRAP PACK there won't be phone numbers.!!!!!!!    Ponder that.

I know the caller didn't see our site.  There are some unique selling features on the site.  The caller didn't see them.  Of course I gave the caller the info.

But how are you dealing with it????    Its a dilemma.  

http://searchengineland.com/businesses-knowledge-graph-dominating-search-results-215520
The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what's changing and what marketers should do about it.
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david oremland's profile photo
 
By the way, since I brought this up at this one smb, we have found that of callers, 16% called off the google info and didn't go to the site.  hey...that is a substantial loss.  

If 16% of callers didn't go to the site...what about the number that see the local KB,,,,which doesn't include our compelling info....and never get a hold of us????
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david oremland

✆ Listings & Maps  - 
 
Fascinating analysis on the Maps industry and an effort to understand the economics behind it.  http://www.asymco.com/2015/06/15/where-are-maps-going/
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Jitendra Gursingh's profile photoMargaret Ornsby's profile photo
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david oremland

✆ Listings & Maps  - 
 
Google Pack results for a search for "Mobile Phone Stores/Any city" seem to be completely haywire, and disconnected from appropriate results.  Appropriate ads are running, but the Google Pack results are simply inappropriate.  

They are similarly not working in maps, from where the google pack index originates.  

Alternatively Bing's pac is turning up appropriate retailers.

This is one search result where the google local algo needs some very very serious tweaking.  Or possibly they are doing this purposefully.  

In any case they are terrible results
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ITB Professional Photography's profile photodavid oremland's profile photoTim Capper's profile photo
9 comments
 
Yep ... the Matrix is Borked at the moment
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david oremland

❞ Reviews  - 
 
@ +Tim Capper   What exactly does this mean and can you give an example of this being inappropriate for reviews??   tx in advance
All the people reviewing you are clicking on a link from an email signature
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david oremland's profile photoMike Hastings's profile photoMike Blumenthal's profile photoLinda Buquet's profile photo
13 comments
 
Yes there is a big uptick in reviews being removed. Here is one thread where 15 reviews on average were removed from several stores. Mike, Dave and I were all involved in this one and there is lots of good info. Especially the advice at the bottom of Mike's last reply. https://productforums.google.com/d/msg/business/ovh3Z8zZGH4/K5lNWh0JPJ4J
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david oremland

✆ Listings & Maps  - 
 
Just noticed this with restaurants.   It appears OpenTable Reservations are no longer showing on Yelp.  They are showing in the Google Knowledge Box for the restaurant by name with a link to OT.   

Anybody know how long that has been going on???    That is a plus for google and a minus for Yelp.   I wonder if google earns anything for a reservation to that restaurant via OT and a link from the KB???
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Mikel Zaremba's profile photodavid oremland's profile photo
9 comments
 
+Mikel Zeremba   There is something else about OT.  In a sense it needs its own research and analysis.

OT is an incredibly valuable Search Engine for restaurants.  Huge.  Its worth a lot of money.

OT is the one place wherein you, you and your spouse, and friends can decide to go out together, choose a night, choose a time, and make reservations for that day and hour.  

That is a killer app.  Its of such utter convenience, and its hugely valuable to the industry.  Consumers like that, and they use that.  OT is sort of the Apple of restaurant search, in that it attracts the spenders.  It solves your issues of day and time.   If OT has widespread acceptance in a market than when you search on a day and time for choices there are a lot of alternatives.  With the choices you get reviews.  If you know the restaurants you don't need the reviews.  If you don't know the restaurants there is great information.   

Check out the volumes of reviews on OT vs other review sites that carry restaurant reviews.  OT has huge voluminous reviews.   

Really consumers like that and value that.  

An OT search that results in a reservation is worth infinitely more than searches for information.  Its money.  Is it worth 30% more than a google search, 80% more, 300% more???   I don't know....but its a source for hard reservations.   

Restaurateurs have come to recognize that and value that.  I've seen that attitude change and adjust over time.  OT is clearly expensive....but OTOH its far more valuable in sales.

Its worth heavy research on its own right...and it additionally makes it difficult for SeatMe to crack that market, regardless of the cost differential.
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david oremland

Paid Online  - 
 
If you are running adwords for local businesses here is a new development.  Google hasn't announced it, but it is up and running.  We are running it.  It has GREAT POTENTIAL!!!   Very visible!!!  VERY EYE CATCHING

If you are running local campaigns for local businesses with adwords AND you are running A LOCATION extension with your ads, AND you have correctly synced a Google MY BUSINESS account with the same address in your ads....THEN you can get review stars from google + to show with your ads.   

Here is one of our businesses currently showing this:   In google search on ...."bartending school Northern Va".   The ad shows, the location extension in the ad shows with address....and the google+ reviews are showing with a very high 5 star rating!!!!

Very visual.     

We've been running it for 4 days.  CTR's on ads with location extensions are higher than overall ctr.  This smb has some great visibility.  I don't want to push the ads all the time.  I'll be adjusting how its shown.

If I had an smb that was 6th in the local PAC but had excellent G+ reviews....or a restaurant where a search for restaurant/city shows terrible info....I'd run these ads.  

here is the article that clued me to this new situation with a visual example:   http://blumenthals.com/blog/2015/06/18/google-local-updates-review-stars-in-adwords/

Our adwords acct and gmb account weren't synced.  I corrected it on Friday the 19th.   I used phone service with both gmb and adwords.  Neither account rep was familiar with this change.  Our reviews started showing on Saturday 6/20.   Since then ctr's for ads with location extensions are higher than the rest for this 4 day period.

BTW:  the reviews in ads aren't showing in mobile.
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Robert Gazzola's profile photodavid oremland's profile photo
6 comments
 
+Robert Gazzola    Per conjecture:  and per this article one restrictive element on running G+ reviews could be a minimal limit on number of reviews:   Then it could also be volume of competition and/or where your ads rank among competitors:   Anyways here is an update:  http://blumenthals.com/blog/2015/07/02/google-finally-announces-use-of-google-local-reviews-in-adwords/
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david oremland

✆ Listings & Maps  - 
 
Excellent survey/analytical piece from Miles Anderson at Brightlocal:

http://searchengineland.com/local-businesses-squeezed-organic-search-larger-websites-225881

Hey!!!!  What are you going to do to rank??
Columnist Myles Anderson shares the results of a recent BrightLocal study measuring how much page-one real estate the three major search engines are giving to local businesses for various types of search queries.
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Bill Slawski's profile photoAnton Koekemoer's profile photoRebecca Gill's profile photoKPI Marketing's profile photo
 
This is great, I'd like to see a study on local businesses vs. national directories within the SERPs organic real estate. I don't consider Yelp a local business...  How much of the local search query is local after these national directories?

For many queries I find a directory (in some cases more than one) above the local pack and some beneath.
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david oremland

✆ Listings & Maps  - 
 
Now seeing the new version of the Crap Pack for many verticals:  For instance Lawyers.

Google to local businesses-->   stop getting traffic from us!!!!

Not good for local and small businesses anywhere!!!!
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Brian Barwig's profile photoGreg Sterling's profile photodavid oremland's profile photoMark “MARKSE” Emery's profile photo
11 comments
 
+Brian Barwig It was evidently a test.  I was seeing the crap pack results for ALL local business types, not just restaurants and hotels.  Crap Pack = No phone number, no street address, no link.  No info.  

What gives?   Seriously google, which demands accurate NAP info...doesn't give it back to users.  What a crock!!!!

I think they will bring this out at some point.  It will be ugly for smb's.
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david oremland

☛ Local Website/Pages  - 
 
Question about experiences with the Google Business View, the 360 degree photos via a google photographer that goes on the google Knowledge Box, and possibly elsewhere.

Does anyone have experience with this?   Do you see an impact?   Has it been positive, or are you unable to tell?

Here is my concern.   The photo goes on the Google Knowledge Box.  That is all well and good, but frankly we would rather people go to our website than to the google KB.  Our site has unique selling points.  The KB doesn't touch them.  We find ourselves asking more and more callers how they found us.  Did you see our site?  We ask some questions.  More and more callers call off the KB, and frankly that often misses some of our better selling propositions.

In theory do I really want to keep enriching the KB with our data????    Its not ours;  its googles.

Any comments or insights would be greatly appreciated.  Also, has anyone noticed a ranking uptick from this application????   IF so, how can you tell?

Tx in advance
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fotofoto.ca's profile photodavid oremland's profile photoBill Bean's profile photo
9 comments
 
It's rich content, regardless of where it is. If the rich content is effective, then the business benefits. If a video tour might influence people to come to the business (forget the website), then what difference does it make where it is (website vs KB)?

So, probably a benefit for some more than others (as most things are).

Could be beneficial in sorting out map location problems as has been mentioned. Again, that will only be a benefit for some.

I have one client who did it. Their top priority is driving people to their business NOT their website. They already had great visibility, so it didn't help with that. We have made good use of the content elsewhere. And I think it's a differentiator with regards to their competitors (none of them have done it).
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Comparison of Local Citation Services.   Just happened to see this list:  which at the least is a quick comparison of different services:

A lot of different alternatives.  I built mine by hand.  I generally recommend that for newbies to this to get an understanding of what it is all about and get a feel for services....but so many more are monetized than in the past.  

But its a good comparative starting point:  http://localseochecklist.org/citation-submission-services/
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david oremland

$ Paid Advertising  - 
 
I'm reposting a story by Joy Hawkins from the other day.  I see it as a killer "game changer" for some smb's and for some industries....very especially the restaurant vertical.

We've been using adwords for a decade...and have carefully monitored between traffic organic organic/maps and paid.   this is going to skew things to adwords.  Its a killer.....http://imprezziomarketing.com/seo-blog/google-adwords/adwords-location-extensions-can-now-get-you-gold-stars/

Pay attention to this one.  Its an enormous magnet for traffic.
I always had clients swear by AdWords Express because it was the only way for them to get gold stars in their ads on Google that came as a result of their Google Plus reviews. Apparently not anymore. As of yesterday, the majority of our clients who have location extensions that are synced up to Google My Business are now showing gold stars in their ads if they have gold stars on their Google Plus business page (5 reviews or more). I've been waiti...
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david oremland's profile photoTony Wang's profile photoChad Eisenhart's profile photo
10 comments
 
I called adwords about this today, the rep I spoke to was not aware of this but referred me to this article:  https://support.google.com/adwords/answer/2375474.  
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david oremland

✆ Listings & Maps  - 
 
Anybody seeing "glitches" in the PAC, specifically closed smb's reappearing??   I am.
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Mary Bowling's profile photo
 
David, I saw a couple of packs today where the listings that had review stars had no Google Plus page link. (I wouldn't spot those closed listings, tho.)
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Basic Information
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pretty darn old; SEO work; business operations. love sports--still love it :D
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I stopped off the other day. It looks just like a beer garden and the staff is very friendly. On the food side I asked about the wings. The bartender Ryan suggested the Haus Grill style. Hey, great suggestion. The wings are grilled, evidently Peruvian chicken style. Dang. These are the juciest wings I have tasted. Its a very friendly place. I've been back and I'll be back again.
Public - a month ago
reviewed a month ago
I've been a customer of the java shack for probably about a decade. Several days ago, as the ownership changed and Dale Roberts sold the store to a group that has been supplying the shop with coffee for some time, the most amazing thing was to see the outpouring of community love. I suppose hundreds of local folks and fans came out to bid Dale goodbye, commend him, purchase some coffee, and meet and greet in a true community node. Kudo's to Dale and the staff for creating that environment. In the days since, the coffee remains the same high quality, the environment remains the same and the new owners have an opportunity to expand upon Dale's great effort. Excellent local coffee shop.
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Public - 6 months ago
reviewed 6 months ago
Stopped at Lincoln for HH yesterday. Gotta admit I know one of the bartenders, Alex. Drinks, conviviality, friendly people, excellent small plate bar food. ....and btw: Did I mention the cocktails. Alex, who has had a hand in most of their specialty cocktails is one of the more knowledgeable and creative masters of craft cocktails in the entire DC region. There are bartenders out there that know that. A worthwhile place to visit. I'll be back
Public - a year ago
reviewed a year ago
I've been on a Wings kick, trying Wings in this Wilson Boulevard corridor. Wilson Tavern's are at the top of my list. Jucier chicken, somewhat meatier wings. Bravo!!! The staff is friendly, they recognize people pretty quickly. A comfortable, inexpensive neighborhood place. I know they'll be closing down in a few months as that property gets redeveloped. Man...I hope they grab another location in Arlington
Public - a year ago
reviewed a year ago
30 reviews
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Had a great brunch at Dino's Grotto. But before launching into the food and service, let me add that approaching Dino's Grotto at its small but accessible commercial row house in Shaw reminded me of the best of often spectacular Italian restaurants in so many neighborhoods throughout the NY metro region. Often smallish somewhat hidden properties in various neighborhoods where the cooking and dining is simply superb. Dino's Grotto in Shaw matches that quality. Its one block off of U Street and 1 and 1/2 blocks from the Shaw Metro. If I lived in the neighborhood I'd go there often. On the other hand its easily accessible, certainly by Metro. Parking is a little tough but its dramatically close to Downtown and the Convention Center. Now for Brunch let's start at the top. For someone who has had many a Bloody Mary, the one at Dino's was easily the spiciest, most appealing Bloody I've had over decades. I could easily see hanging at the Bar, catching a long brunch with the TV on Football games. That is an appealing Sunday. For dishes I had the San Benedetto, Eggs Benedict Dino's style with prosciutto being a tasty element with vague herb flavors. Very tasty rendition. Additionally we had the meatballs. Oooh la la. Not only were they tasty but they came in a wondrous sauce. That sauce served double duty using it on the healthy breads supplied with the meal, and serving as a variation on dipping the bread in olive oil and spices. Service at the bar was friendly and prompt. All in all a delightful meal. I'll be back.
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Public - 11 months ago
reviewed 11 months ago
I've enjoyed the original Ben's for years. The food at the new Arlington location is EXACTLY the same. I've been able to stop by twice. Actually on a lot of evenings the place was jam packed. The most recent time I was there it was relatively empty. I had a half smoke with chili. Exactly like DC. Had a shake. It was excellent. This is a shake neighborhood with excellent one's at Ray's across the street. Ben's chocolate shake did the trick...as did the half smoke. It was later when I was there. Sort of slow. I lingered for a while. Folks came in dressed in business clothes and fancy dress and folks came in in their work clothes, and messy. Ben's is an iconic place where everyone can dine and yak. Its a terrific addition to the neighborhood
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Public - a year ago
reviewed a year ago
I've visited Saguaro National Park a number of times. Its a unique wonderful place to hike and the cacti are magnificent. If one is in Tucson its so incredibly accessible. Somewhat more used to spending time in the East Park than the West Park...but the scenery and cacti in both are breathtaking. The cacti are a wonder of nature. (seeing somebody I follow having written a review here, spurred me to add one. ;).). But when in Tucson this is a worthwhile visit and one you can do multiple times.
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Public - a year ago
reviewed a year ago