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david oremland
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david oremland

Discussion  - 
 
Terrific article
 
A look at the ugly underbelly of Maps spam with +Bryan Seely:
Try to guess which one of these things isn't true of Bryan Seely: Created fake Google Places pages for the FBI and Secret Service, listed phone numbers he controlled, intercepted their phone calls, and then turned himself in to the FBI to show them the security hole that Google left.
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Sherri Arnaiz's profile photoRobert Gazzola's profile photo
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Thanks +dave Oremland​. It's been hard enough to clean up legit listings and get real customer reviews without all of the spam out there.
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david oremland

Discussion  - 
 
So this food map has nothing to do with marketing strategies...but its got some choices with which I agree, its readable, and has good descriptions.  Bravo.
Applicable demographic information that will help to explain the selection of eateries on this map: - 20-something - Employed, full time - Asian descent - Will pay for quality, but rarely over $30 - Otherwise, cheap eats are preferred almost always - Partial to ethnic eateries Color scheme: Green: Cheap (<= $10) Yellow: Moderate ($10 < $ <= $25) Red: Expensive (> $25) Within the color scheme the restaurants are generally ordered by preference...
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david oremland

✆ Listings & Maps  - 
 
More on updates with Google and with Yelp.  On Friday I entered this restaurant, Courthaus Social in both Google + and Yelp.  Friday.  A google MM editor approved it earlier today.   Yelp has nothing yet...in fact Yelp hasn't updated a closed restaurant wherein I had given them the info about 2 weeks ago.   

Here is the initial update:  https://plus.google.com/103922558246612848633/about?hl=en

I'm not sure of how long ago but possibly a year ago or more I did these same experiments on closed smb's and new smb's and yelp was every bit as fast and/or faster as Google in updating information.

Not now.  Google MM is very fast.  Once approved it zooms into the Local Data Base and shows up in organic searches.  Very very fast.  Yelp....not so good.  

I had sent updates to both websites.  I included links from FB and news articles.  Google is clearly managing this with a wide world of volunteers.  Yelp is doing it in house with employees.   Frankly I can't see another business doing this as effectively as Google.  Quite interesting.
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Phil Rozek's profile photodavid oremland's profile photo
6 comments
 
And still another Update.  Yelp has this business in their system.  The business went in later and claimed it.  They are solid.  But in Google the business has now been "in and out of the data base, maps, and the first page of google.   The business was first part of a chain, with different ownership and control.  At that time the name of the chain and this particular smb was Velocity 5.  Different people purchased this location and ultimately decided to change the look and feel.  But the evolution took a long time.  Now that it is open, the claiming and control is in confusion internally inside Google.  

The net is that it was on maps and showing, and now its off.

Hmmm.   So Yelp was slower but its now solid and google is still messing around with this record, this business info.

Its the tortoise and the hare.  In this case Yelp is winning.
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david oremland

✆ Listings & Maps  - 
 
Who is faster and more accurate at correcting business information?   Google or Yelp.

Just sent both of them information about a closed restaurant.  (I think it closed in the past week).  Both Google and Yelp show it as currently open.   I used yelp's report an edit function on the existing listing, sent them a note and included a story from local media from this past Feb, anticipating the change.

In Google I used the report a problem function, referenced it was closed and sent the same media story.

I also used Map Maker to report the closing and referenced that same media story.

Now I've tried this in the past, and frankly I found both Google and Yelp to be similarly quick and responsive....virtually had the exact same response times and had almost identical reactions.

....and here is the media story that was sent to both Google and Yelp.    http://www.arlnow.com/2015/02/19/pho-restaurant-to-take-over-toscana-grill/
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Freelance Marketing Group, LLC's profile photodavid oremland's profile photoTim Capper's profile photo
7 comments
 
That's poor from yelp
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david oremland

❞ Reviews  - 
 
This is quite fascinating and relatively new.   A popular and growing food and style blog that writes its own reviews, which have a healthy following, is now using Google + reviews to "market" and increase awareness of their reviews and website: https://plus.google.com/u/0/+Bitcheswhobrunch1/reviews?hl=en&gl=us
Bitches Who Brunch is your resource for where brunch, what to wear, and where to party in DC, New York, and Chicago.
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Greg Sterling's profile photoStephan Lendl's profile photoMikel Zaremba's profile photodavid oremland's profile photo
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+Mikel Zaremba   Some follow up:.  I haven't checked all the reviews against restaurants but so far most I've checked on have been filtered and 2 are showing.   

With regard to your observations, Mikel:   Google policies on reviews ban "advertising" and "ban" repetitive language.   

In every case the Bitches reviews have a similar first line, in which they give a restaurant a Grade, and then they have the exact SAME last line, which urges people to go to their site.

Lastly, what is additionally interesting, is that while many commentators found the "Bitches" strategy to be "brilliant" or clever, in the five days since the reviews went up they have gained all of 1 new G+ follower.  Meanwhile they have a "healthy" following on Facebook, and they recently marketed an event, and additionally marketed the EVENT on FB as an event.  Its a brunch.  They have sold over 600 of these.   

That is impressive.   

Meanwhile the Bitches have not added any reviews.  They do continue to add posts to their G+ page.   My insights and some history suggest to me the Bitches are not entirely savvy about Google + reviews.  I suspect the 69 reviews were an experiment.  I can't imagine they could have been all that pleased at the result wherein Google has filtered most of them.

I'll be interested to see if they add reviews, albeit at a slower pace.   

I don't know if it would be a huge coup in social media, but I can't help but think if they add visibility via google + reviews it can only help them.  It will be interesting to see if they follow up.
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david oremland

☛ Local Website/Pages  - 
 
Embedded google maps on web sites are now showing G+ reviews. Very powerful especially if the SMB has great reviews: http://bartending-school.com/contact


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Scott Gilbert's profile photoMark Taylor's profile photoMarket Power PLugin's profile photoDani Long's profile photo
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+Nick Rink   I can't see putting that map with reviews on the bottom of the page.  People abandon pages before they get to the bottom.  The longer the page the more people abandon it.   If the reviews are good and potential customers are likely to respond, get it where they can see the reviews.  
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david oremland

$ Paid Advertising  - 
 
More on adwords;  all of it relative to local campaigns.

A new disturbing find.  Anyone else seen this kind of thing?

First some background
1.  I've been doing local adwords campaigns for over a decade
2.  I've seen cpc's accelerate in price in the last year or so.
3.  Much of it is direct competition
4.  Much of it is a function of a changed google environment that is pushing up pricing

This hit me broadside recently:

For one smb we have a variety of campaigns and adgroups with a total of almost 400 keywords;  broad term, exact term, and variations in between.

Of the 400 keywords there are significant differences in max bid price.   The variance between bids could be as much as $8 for a phrase.   

What I've seen recently is google pushing search query phrases into the broad term phrases with ultra high bids.   This is occurring even with a phrase or phrases where there is a matching [Exact phrase] keyword that bids AT A FAR LOWER PRICE.

It looks to me as if google is altering its algo to push queries into the broad terms with max bids....REGARDLESS of RELEVANCE

Anyone else seeing examples of this???
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Daniel Klotz's profile photodavid oremland's profile photoAndy Kuiper's profile photo
27 comments
 
Optimizing for AdWords QS is a constant battle; sometimes it's getting close to rocket science... and I'm like a grade nine stoner ;-)
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david oremland

$ Paid Advertising  - 
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david oremland's profile photoChris Barnard's profile photoMax Minzer's profile photoScott Hendison's profile photo
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Agreed, so sad +david oremland - how long was that real estate going to remain free, or at least organic? </rhetorical> That they do, both ways. AWs CPCs have skyrocketed in the past year in particular from what I've noticed in one specific vertical...and overall will probably continue to do so given the landscape combined with the number of smbs that still need to even get a functioning website going. 
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david oremland

❞ Reviews  - 
 
An update on the Bitches Who Brunch Reviews in Google plus.  

More reviews are showing but the Bitches aren't getting google+ followers...and they don't seem to be targeting them.

Nine days ago I reported on an interesting phenomena:  The Bitches Who Brunch a popular local food/style/lifestyle blog focused on Washington DC, NYC, and Chicago generated 69 restaurant reviews in Google+.   They did them all in one day.  

In comments +Mikel Zaremba identified that most weren't showing in the various reviews for restaurants.  I checked back and they weren't.  It seems to have set off a google filter.

But now they do seem to be showing.  I just checked 9 in a row and they are all showing in the various google + reviews for the restaurants.

Maybe it was short term filter.  It appears to have been lifted.

Google policies on reviews state among other things:  1.  You can't advertise.   2.  You can't use links (they aren't).  3.  The reviews can't be repetitive.

The reviews aren't precisely the same but they are somewhat repetitive.  Each review starts with a letter grade that the Brunching Bitches website gave to the restaurant.  Each review ends with a reference to the review on their website.

I guess "advertising" and "repetitive" are issues that generate a gray area.

Meanwhile the other point of interest is that +Hashim Warren , +Chris Barnard , and +Phil Rozek  thought it was clever.  So did I.  It looks like a great way to do a little extra marketing and a way to get visibility.

Well on an update, 9 days later the Bitches have 37 google+ followers:  only 2 more than they had 9 days ago.

Of course they haven't added any reviews.  They have posted on their G+ page.   They do post all the time on FB, and they ran an event, advertised on FB that did a helluva great job selling tickets.   

So the Bitches are social...but not purposely social on G+.

In that the reviews seem to have broken through the filter, it still seems like a good marketing/exposure idea.   

I think I'll try this for one of our smb's.  Its nifty.  

You can see the reviews on the Bitches Google + Page:  https://plus.google.com/u/0/+Bitcheswhobrunch1/reviews
Bitches Who Brunch is your resource for where brunch, what to wear, and where to party in DC, New York, and Chicago.
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Tony Wang's profile photodavid oremland's profile photoChris Barnard's profile photo
8 comments
 
Thanks for sharing the update, & analysis David!
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david oremland

✆ Listings & Maps  - 
 
Some general questions for how you treat, analyse, consider, or "disregard" views on your GMB pages!!   I was looking at some of our gmb pages and those of some competitors.  I started looking at Views totals.   In our cases when we look at details the VAST VAST majority of views come from searches.   We have virtually no G+ traffic on any of them.  Reasonable volumes for pictures and for profile.   

Then I looked at competitors' totals.  After that I looked at their posts.  I can only assume, having seen the scarcity of posts, that they too don't get G+ traffic.  In their cases that would lead searches (with map views), pictures (which can come from various sources) video's from Youtube, and profile views.

In any case totals of views for various competitors and our sites sort of surprised me.  Where I was surprised is that I KNOW some competitors do Vastly more business than some who likewise have TONS more views.   So what gives with these "view" totals???  I know the one's with scarce # of views but more business are found more on search.  So it doesn't seem to make sense.

Does anyone have insights into this, has anyone further analyzed this???   Any comments???
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Max Minzer's profile photoJim Froling's profile photodavid oremland's profile photoColan Nielsen's profile photo
5 comments
 
Hi +Jim Froling The spike on that day was  widespread across pretty much every business listing. If I remember correctly Google said it was indeed a `wrinkle in the matrix``
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david oremland

✍ Citations & Links  - 
 
Looks like a terrific list from BrightLocal;   Citation sources for 100 US cities.   So I've been adding citations for years....and dang, this list includes some I missed!!!!    Oooops.    Thanks, guys!!!!   http://www.brightlocal.com/2015/03/31/local-citation-sites-for-top-100-usa-cities/
Looking for local citation sites to submit your local business to? Check out this list of 1,000+ local directories covering the top 100 cities in the USA.
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Myles Anderson's profile photoJohn Garghan's profile photoDonald Petersen's profile photoAustin Lund's profile photo
3 comments
 
+Myles Anderson​ I appreciate what you are doing 
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david oremland

❞ Reviews  - 
 
What is the difference between Reviews and Votes??

I noticed a subtle difference inside google search for restaurants.  Can anyone explain this difference?   In a search for restaurants by Name, Google logically lists a variety of sites and links that directly reference the restaurant, including its own site with lots of site links, and then references other sites:  most of which include reviews.

But Google isn't calling all of them Reviews.  Google+ reviews are called reviews, Yelp reviews are called reviews, but Facebook Reviews are called Votes.   UrbanSpoon has both Votes and it carries Reviews.  Google only shows the Votes.

Why is this, and why does Google call the Facebook Reviews --Votes??   Facebook, btw:  Is incredibly accessible by Mobile, lest we not forget.  ;)

Anyone have further information or insights on this phenomena??
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Andreas Vogt (another vision)'s profile photodavid oremland's profile photoDavid Deering's profile photo
9 comments
 
It looks like Facebook uses schema.org/AggregateRating along with the "ratingCount" property, +david oremland. 
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Have him in circles
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Basic Information
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pretty darn old; SEO work; business operations. love sports--still love it :D
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I stopped off the other day. It looks just like a beer garden and the staff is very friendly. On the food side I asked about the wings. The bartender Ryan suggested the Haus Grill style. Hey, great suggestion. The wings are grilled, evidently Peruvian chicken style. Dang. These are the juciest wings I have tasted. Its a very friendly place. I've been back and I'll be back again.
Public - 3 weeks ago
reviewed 3 weeks ago
I've been a customer of the java shack for probably about a decade. Several days ago, as the ownership changed and Dale Roberts sold the store to a group that has been supplying the shop with coffee for some time, the most amazing thing was to see the outpouring of community love. I suppose hundreds of local folks and fans came out to bid Dale goodbye, commend him, purchase some coffee, and meet and greet in a true community node. Kudo's to Dale and the staff for creating that environment. In the days since, the coffee remains the same high quality, the environment remains the same and the new owners have an opportunity to expand upon Dale's great effort. Excellent local coffee shop.
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Public - 4 months ago
reviewed 4 months ago
Stopped at Lincoln for HH yesterday. Gotta admit I know one of the bartenders, Alex. Drinks, conviviality, friendly people, excellent small plate bar food. ....and btw: Did I mention the cocktails. Alex, who has had a hand in most of their specialty cocktails is one of the more knowledgeable and creative masters of craft cocktails in the entire DC region. There are bartenders out there that know that. A worthwhile place to visit. I'll be back
Public - a year ago
reviewed a year ago
I've been on a Wings kick, trying Wings in this Wilson Boulevard corridor. Wilson Tavern's are at the top of my list. Jucier chicken, somewhat meatier wings. Bravo!!! The staff is friendly, they recognize people pretty quickly. A comfortable, inexpensive neighborhood place. I know they'll be closing down in a few months as that property gets redeveloped. Man...I hope they grab another location in Arlington
Public - a year ago
reviewed a year ago
31 reviews
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Had a great brunch at Dino's Grotto. But before launching into the food and service, let me add that approaching Dino's Grotto at its small but accessible commercial row house in Shaw reminded me of the best of often spectacular Italian restaurants in so many neighborhoods throughout the NY metro region. Often smallish somewhat hidden properties in various neighborhoods where the cooking and dining is simply superb. Dino's Grotto in Shaw matches that quality. Its one block off of U Street and 1 and 1/2 blocks from the Shaw Metro. If I lived in the neighborhood I'd go there often. On the other hand its easily accessible, certainly by Metro. Parking is a little tough but its dramatically close to Downtown and the Convention Center. Now for Brunch let's start at the top. For someone who has had many a Bloody Mary, the one at Dino's was easily the spiciest, most appealing Bloody I've had over decades. I could easily see hanging at the Bar, catching a long brunch with the TV on Football games. That is an appealing Sunday. For dishes I had the San Benedetto, Eggs Benedict Dino's style with prosciutto being a tasty element with vague herb flavors. Very tasty rendition. Additionally we had the meatballs. Oooh la la. Not only were they tasty but they came in a wondrous sauce. That sauce served double duty using it on the healthy breads supplied with the meal, and serving as a variation on dipping the bread in olive oil and spices. Service at the bar was friendly and prompt. All in all a delightful meal. I'll be back.
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Public - 8 months ago
reviewed 8 months ago
I've enjoyed the original Ben's for years. The food at the new Arlington location is EXACTLY the same. I've been able to stop by twice. Actually on a lot of evenings the place was jam packed. The most recent time I was there it was relatively empty. I had a half smoke with chili. Exactly like DC. Had a shake. It was excellent. This is a shake neighborhood with excellent one's at Ray's across the street. Ben's chocolate shake did the trick...as did the half smoke. It was later when I was there. Sort of slow. I lingered for a while. Folks came in dressed in business clothes and fancy dress and folks came in in their work clothes, and messy. Ben's is an iconic place where everyone can dine and yak. Its a terrific addition to the neighborhood
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Public - a year ago
reviewed a year ago
I've visited Saguaro National Park a number of times. Its a unique wonderful place to hike and the cacti are magnificent. If one is in Tucson its so incredibly accessible. Somewhat more used to spending time in the East Park than the West Park...but the scenery and cacti in both are breathtaking. The cacti are a wonder of nature. (seeing somebody I follow having written a review here, spurred me to add one. ;).). But when in Tucson this is a worthwhile visit and one you can do multiple times.
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Public - a year ago
reviewed a year ago