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david oremland
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david oremland

☛ Local Website/Pages  - 
 
Has anyone noticed that Profile Pictures in the Knowledge Box are being rotated for their SMBs? I have. Following Mike Blumenthal's piece from his blog on May 14th about Hotel Profile pictures being changed to virtually all room pictures, I've been looking at some of our profiles on the KB. Its been rotating. I've now seen the chosen profile picture plus two others from our photos. As Mike commented, I feel as if Google has made a change but not contacted us...and has reversed on language that suggested we had control of the Profile pics. I've sent GMB customer service 2 screenshots of the pic we chose and one of the alternatives and asked questions. What is going on???

Meanwhile here is a link to the original post about profile pics for hotels: http://blumenthals.com/blog/2016/05/14/google-to-hotels-we-pick-your-profile-photo/
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Darryl Quinlan's profile photodavid oremland's profile photo
3 comments
 
Oh cripes. Not a couple of hours after re establishing the profile photo I see a different photo showing. Oh NUTS. +Darryl Quinlan When did you first start noticing this. I only noticed it after Mike's article, but in the 10 days since then, without looking at it everyday I've seen different photos on 3 of the 10 days. We simply don't have control...and Google suggesting we do is simply not accurate. As a GMB...we are simply google's tool. My gut is that when they find photos they like or value they will apply them to ads!!!!!!
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david oremland

☛ Local Website/Pages  - 
 
The Knowledge Box:  Pros and Cons
(note to Max and others--not sure which category this falls into).   From the business side this is one of the pro's and cons with regard to Google's presentation--The Knowledge Box.
I was on the phone receiving side at one of our smb's and took a call from a prospective customer.  He found the smb by searching on the category...a discovery search rather than a recovery search by name.   The good thing was we were highly listed.  He called us first.

He had not visited the website.  I simply got the number, easily available via google.  Some issues:
1.  Customers may happily find an smb via high rankings/ being first in the pac, etc.  That is great if they call.
2.  The SMB info sits out there...and they may not visit the website.  No web traffic.  The only info they get is that which google puts out in the KB.  No salesyness there.
3.  If you are a web marketer/local SEO/  you have ZERO metrics.  Your client got the call.  Hopefully your client tells you/acknowledges your effort and results....but as a web marketer your efforts are somewhat devalued.
4.  As a business and as a marketer you want traffic to the website.  Its your real brochure on the web.  Google moves people off of it.

I can go on and on about pros and cons....but with all things considered...I have watched actual traffic for highly visible websites continue to lose traffic year after year...as google's UI changes/changes/changes...with most of the changes designed to reduce traffic to urls.  

Good thing we are good on the phone.  and as for google...don't think they are your friends.    
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Max Minzer's profile photo
 
+david oremland, sorry I didn't check earlier... This post was filtered by G+ as spam. I suggest you repost it (and I'll try to be on lookout).
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david oremland

■ Other Discussions & Help  - 
This also explains why New York City feels so exciting and St. Louis does not.
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david oremland

$ Paid Advertising  - 
 
Google Wants your ADWORDS BUSINESS 3X as much as they used to want it!!!!!  Well not escactly...but I saw something today in the promotions tab for one of my Gmail accts.  It was from G analytics...and the promo offer is for a $150 credit for adwords.   

Hmmmm....For the longest time Google has offered a $50 promo code for new adwords accts.  Its $150 right now.  In fact I went back through that gmail acct...and in March I had another promo from G Analytics..it said...LAST CHANCE for the $150 promo.   Guess it wasn't so "last".   

I assume Bing's promo code is still good for $100 credit to its advertising campaign...and last I checked and confirmed with some others Bing's cost per clicks were running abt 1/3 of G's.   

In any case...they want to help you get started.  nice of them.....
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david oremland's profile photoMax Minzer's profile photo
4 comments
 
Re-post and I'll make sure I approve it if it gets filtered again (I'll keep checking in the next 5 minutes, if anything)
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david oremland

☛ Local Website/Pages  - 
 
Near Me Pages!!!   Anyone creating Near Me pages for their local product or service smb clients?   We have.  Its a real opportunity.  

Per an article and research via Google the use of the search term "Near Me" has simply exploded over the last several years: http://searchengineland.com/google-says-near-me-searches-have-doubled-this-year-221771

We added a page with Near Me in the title for 2 websites and have seen landing page activity.  More over both sites have significant adwords and thereby impression data.  Overall via adwords we see our services used by searchers about 1% of the entire list of adwords impressions....and that is a lot.  Anyone else getting activity on this?   Also I do a variety of searches with terms like "restaurants near me" "hotels near me" and see a number of pages from branded chains all jumping on this bandwagon.   

Anyone else with any experience??
Users are increasingly turning to their phones to find local businesses.
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Tina Willis's profile photoTony Wang's profile photodavid oremland's profile photo
12 comments
 
Sorry for taking so long to get back on this.  I've been busy.   As some background, I threw up pages with "services" "near me" several months ago.  Hadn't checked them.

Two such pages on two websites.  On one site its in the navigation on the contact/address page.  In the other site its one level down--a separate page with a visual title that has a title that says "service" near me.

Both sites are very very niche.  Both are regional as there are few competitors.   On one site wherein the page is a "top" page and in the navigation it is getting traffic from google.   Not lots.  I've tried a lot of searches.  On most of them the 3 pac and the business show above the url with most search terms.  I've found a few longer tail wherein there is no pac.   The page is getting traffic from google.  I assume its mostly for the longer tail phrases w/out the pac...but there could be google traffic below the pac also.     We are also getting traffic from bing on it.  

On the other site which is a niche but a larger volume niche the current traffic is only from bing.  I'm going to redo the page.  

The traffic is coming from around the country.  Its a higher volume niche so I have more data.  Its almost all coming from bing.  Its coming from a lot of different metro regions in the US.  I've been altering the location data in Bing and it almost or always sits below the bing pac.  Regardless people click on it and it takes them to the landing page.  

PEOPLE CLICK ON PAGES THAT EXACTLY RESPOND TO THEIR SEARCH TERMS!!!!!   (Doooh)    Not always...but definitely often.


BREAKING NEWS!!!!   I kid you not.    I'm sitting in one of the smb's and just answered the phone b/c the staff is busy.    Chatted with this lead.  Asked some questions.   

HOW DID HE FIND US???  --> searched on "service(S) Near me".   I kid you not.  Said he did it on the desktop.   

People search on this term!!!!!!!

So:  number 1.  The two different variations are showing in search.  I need to "mess around" with one of the pages...and put in stronger site architecture to get better visibility in google

2.  Some of the visibility will fall below the pac.   But people search below the pac.  People do click on pages with the exact search term they used in their search terms.

3.  The pages have to be good to keep the visitors.   

4.  Think I mentioned this above but we run a lot of adwords.  When we break down all the terms...we see about 1% of our impressions using the term  "near me".  One percent is a very HIGH "longish term" phrase used repetitively.  We like it.

5.  The single caveat I'm finding is that when showing the page often sits beneath the pac.....but searchers land on this.  

So far I like it.   We can do better with it.
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david oremland

$ Paid Advertising  - 
 
Advertising:  Theft or simply a Googlish way to act like the Mafia???

https://ca.news.yahoo.com/deans-flowers-owner-thorny-experience-050000791.html

This story from Canada is simply sad...and an astonishing example on how Google is manipulating its control of search and its presentation of ads to simply take a piece of anyone's business. 

I've included a link to a news story and a screen shot of a name search for a local florist with an ad showing from an internet florist, with particular lines intended to misinform potential customers/searchers.  Very pathetic....and legal--> today. and deeply thuggish.
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20 comments
 
In Canada it costs approximately $500 to self file for a trademark. It can take 6 months to two years to process. Country, province, and city names can NOT be trademarked as it would cause an imbalance. Trade-marking a City name is anticompetitive. 
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david oremland

✆ Listings & Maps  - 
 
 
The Knowledge Box:  Pros and Cons
(note to Max and others--not sure which category this falls into).   From the business side this is one of the pro's and cons with regard to Google's presentation--The Knowledge Box.
I was on the phone receiving side at one of our smb's and took a call from a prospective customer.  He found the smb by searching on the category...a discovery search rather than a recovery search by name.   The good thing was we were highly listed.  He called us first.

He had not visited the website.  I simply got the number, easily available via google.  Some issues:
1.  Customers may happily find an smb via high rankings/ being first in the pac, etc.  That is great if they call.
2.  The SMB info sits out there...and they may not visit the website.  No web traffic.  The only info they get is that which google puts out in the KB.  No salesyness there.
3.  If you are a web marketer/local SEO/  you have ZERO metrics.  Your client got the call.  Hopefully your client tells you/acknowledges your effort and results....but as a web marketer your efforts are somewhat devalued.
4.  As a business and as a marketer you want traffic to the website.  Its your real brochure on the web.  Google moves people off of it.

I can go on and on about pros and cons....but with all things considered...I have watched actual traffic for highly visible websites continue to lose traffic year after year...as google's UI changes/changes/changes...with most of the changes designed to reduce traffic to urls.  

Good thing we are good on the phone.  and as for google...don't ever think they are your friends.    
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david oremland

✆ Listings & Maps  - 
 
Facebook would like to be like Google.  Hey visitors--get all your local information here!!!!!    But wait...there is something terribly wrong with this information about how busy a restaurant is per Facebook.   Check out the screen shot!!!!
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UK Tutoring Services-Cambodia's profile photoTony Wang's profile photoBryan Heckler's profile photo
3 comments
 
Maybe app activity within the vicinity? Maybe a lunch place next door?

Totally guessing. 
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david oremland

$ Paid Advertising  - 
 
Google Wants your ADWORDS BUSINESS 3X as much as they used to want it!!!!!  Well not escactly...but I saw something today in the promotions tab for one of my Gmail accts.  It was from G analytics...and the promo offer is for a $150 credit for adwords.   

Hmmmm....For the longest time Google has offered a $50 promo code for new adwords accts.  Its $150 right now.  In fact I went back through that gmail acct...and in March I had another promo from G Analytics..it said...LAST CHANCE for the $150 promo.   Guess it wasn't so "last".   

I assume Bing's promo code is still good for $100 credit to its advertising campaign...and last I checked and confirmed with some others Bing's cost per clicks were running abt 1/3 of G's.   

In any case...they want to help you get started.  nice of them.....
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david oremland's profile photoZachary Palmer's profile photoMax Minzer's profile photo
14 comments
 
It was "advertising" for them.
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david oremland

☛ Local Website/Pages  - 
 
How NOISY is your restaurant now???   Noisiness is a factor that impacts diners.  Just noticed that the Google Knowledge Box has information about noisiness.  I wonder where they are getting this information???   Could Siri be listening in on the nearby bustle??  :D
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Nicholas McDonough's profile photoTim Capper's profile photoMax Minzer's profile photodavid oremland's profile photo
19 comments
 
+Max Minzer  I agree; in my case I need to download and use more apps, as should we all to stay abreast of what is happening.

Your 3 screenshots are very vivid.  I had filtered Google and Yelp earlier to count recent reviews for that restaurant over the last several months: 2.5 times as many recent reviews in Yelp than google.  Didn't look at recent tripadvisor volume for the restaurant.  (of course 2.5 times as many is half of the historical difference in volume--> more than 5 times as many in yelp than google.)

Yelp and TripAdvisor Look Vivid and meaningful.  Google reviews look baron, non informative, in fact several reviews with no comments.   

1.5 years ago I counted restaurant reviews comparing volumes of Google, Yelp and FB reviews...just quantity.  In Big East and West Coast cities and Large cities where Yelp had focused their review totals were about 5-7 times the volume of that in Google.  FB volumes were similar to that of Yelp.  In smaller markets, yelp still had more more reviews than google...just not at the same significant difference.  

When I do look at traffic data for restaurants...their websites analytics ALWAYS show more G traffic than Yelp traffic.  (admittedly I don't look at a lot of this data for restaurants...

Of course that DOES NOT tell us how many people READ yelp reviews vs or in conjunction with Google reviews.  I don't know which they READ more...but I do know where they write them by a  far more significant volume--> Yelp.   
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david oremland

❞ Reviews  - 
To save articles or get newsletters, alerts or recommendations – all free. Don't have an account yet? Create an account ». Subscribed through iTunes and need an NYTimes.com account? Learn more ». Need to connect your Home Delivery subscription to NYTimes.com? Link your subscription » ...
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david oremland

$ Paid Advertising  - 
 
I found yesterday's article in SEL from a googler, a blogger, and a member of the PPC teams intereting.  It was about the value(s) of long tail and specifically broad match:   http://searchengineland.com/new-google-research-can-long-tail-covered-without-broad-match-240764

So I went back and did a quick look at one of our accts covering months of activity, clicks, conversions, costs etc.   

Anyway the thrust of the article is that the BEST WAY to cover the long tail in PPC is via Broad term, That it does a better job of hitting the long tail then readjusting and moving high volume long tail phrases to exact and does better than modified broad and other methods.

My quick look at one of our accts did see that overall clicks and conversions were greater from long tail/broad than exact...though clearly the high volume exact terms are the big volume winners.

I'll be looking more at this.  Wonder what the rest of you think or have experienced????    Any comments?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.
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Phil Rozek's profile photodavid oremland's profile photo
2 comments
 
Well said, +Phil Rozek   I have a number of accounts.  Some run "fairily loose" as our revs from the google side of things are very high relative to G ppc spend.  They show well organically, pac, and on ppc and we view it all as exposure.  I haven't monitored them closely.   

On others I need to monitor things EXACTLY as you described above in order to control costs.

The author, a Googler, wrote about the benefits of Broad.   Clearly there are bennies.  On the other hand he didn't speak to the cost explosions.  Google can use broad to ramp up your costs if you aren't watching it closely.....so of course a googler would expound on the values.

Hey run broad term....its helpful and revealing....but watch those costs like a hawk and adjust adjust adjust!!!!!!   If you don't the Googlers will find a way to dig into your pockets while they smile on the way to the bank.
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I've visited Drift on 7th twice. It has replaced Fishnet. Same ownership, same location, but a very different restaurant with a different menu. Fishnet was good. Drift on 7th is better. First of all it's a light airy spacious pleasant design. Ambiance and music are great. I emphasize great. More important are the dishes. Among the winners...and a big winner it is; Is the PEI mussels dish...which besides being excellent is priced significantly less than comparable mussel dishes around town and the suburbs. This version comes with plentiful and plump healthy mussels. The broth/sauce is simply scrumptious. Slightly thickened its a red curry sauce, a little spicy with garlic corn and other ingredients. I had to keep getting extra bread to swab it up and work my way to the bottom of the bowl. One of the best mussel dishes I've ever had. Now I (we) haven't worked through many dishes but we also loved the deserts. Among them the lime pie is a great rendition and variation on key lime pie...and one of us devoured their version of a banana split. Wonderful ways to end a meal. We've also had an excellent beer and a pleasant Riesling....all presented with very friendly service. Wonderful tastes, great pricing. A hidden gem...although so easily accessible just steps from the Shaw/Howard metro stop. (just reread this...hey I don't work there. Its really good!!!!!!) ha ha. Try it.
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Public - 2 months ago
reviewed 2 months ago
I find Ray's Hell Burger to be a constantly changing evolving institution. Hell Burger, Hell Burger 2, Rays Steak and Cheese, HellBurger across the street, counter service, now The Inner Circle with wait service and a more diversified and still changing and evolving menu. One thing has been consistent: Quality and a great price point!!! Last week I had a steak sandwich; the one with mushrooms and onions. Another winner!!! Steak sandwiches with meat that isn't shaven are something I haven't seen in decades. This was tasty and substantial. Either $11 or $12 but at a quality that isn't being matched anywhere in the area. Another winner. I had it with a chocolate shake. Sort of food heaven. Keep it up
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Public - 3 months ago
reviewed 3 months ago
I've been going to Earl's for several years. I've been to both locations. These are BY FAR, the best sandwiches in the Roslyn to Ballston, Wilson Boulevard area. Nothing else is close. For Ballston sandwiches or Clarendon or Courthouse Sandwiches Earl's provides fresh roasted meats on terrific breads (I do love the ciabatta's) along with greens and a spread....all of which are superb. All of them!!! Lots of specials. They tend to come out excellent. Lots of TLC in the preparation. I'm still a fan of the original fresh roasted turkey sandwiches. My goodness, FRESH ROASTED TURKEY....none of that processed deli garbage. On top of that there are a couple of other places in the region that fresh roast turkey for sandwiches. Earl's is easily the best in my book. This is an exceptional sandwich place....and I have to admit...I'm a big fan of the soups too!!!!!
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Public - 4 months ago
reviewed 4 months ago
I stopped off the other day. It looks just like a beer garden and the staff is very friendly. On the food side I asked about the wings. The bartender Ryan suggested the Haus Grill style. Hey, great suggestion. The wings are grilled, evidently Peruvian chicken style. Dang. These are the juciest wings I have tasted. Its a very friendly place. I've been back and I'll be back again.
Public - 11 months ago
reviewed 11 months ago
35 reviews
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For several years this has been one of my go-to restaurants in the CourtHouse neighborhood. Casserole dishes are really excellent. Incredibly pleasant staff. Just enjoyable to dine in and great for takeout. Terrific pricing. Absolutely great value. Its been that way for years and it continues to shine as of early 2016.
Public - 3 months ago
reviewed 3 months ago
The chocolates from Artisan Confections are among the most appreciated gifts one could give. Good reason for that. The chocolates are extraordinary. As a gift they come gift boxed and wrapped in a beautiful setting. But my advise is eat them first before giving them as a gift. They are that good.
Public - 6 months ago
reviewed 6 months ago
I've been a customer of the java shack for probably about a decade. Several days ago, as the ownership changed and Dale Roberts sold the store to a group that has been supplying the shop with coffee for some time, the most amazing thing was to see the outpouring of community love. I suppose hundreds of local folks and fans came out to bid Dale goodbye, commend him, purchase some coffee, and meet and greet in a true community node. Kudo's to Dale and the staff for creating that environment. In the days since, the coffee remains the same high quality, the environment remains the same and the new owners have an opportunity to expand upon Dale's great effort. Excellent local coffee shop.
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Public - a year ago
reviewed a year ago