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Glenn Gow
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Marketing Partner at Clear Ventures | Advisor at Crimson Marketing | Board Member and Advisor | CMO Coach
Marketing Partner at Clear Ventures | Advisor at Crimson Marketing | Board Member and Advisor | CMO Coach

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 “You have to be able to integrate, provide control, allow customers to manage, that’s what smart is to us. When we think about a responsive home, Chargepoint is an integral part of that,” says Dimitrios. He predicts how the collected market intelligence and influenced behavior of car charging networks will integrate seamlessly with data and behavior of smart home networks of the future.

#bigdata   #datamarketing   #podcast  

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“[If] a brand doesn’t get their pull marketing spend to about 50% of their marketing mix…in the next 5 years, they’re probably dead as a brand,” says Gilad. He shares the three ways brands can add value in order to create compelling pull marketing, and shares examples from Red Bull and American Express that demonstrate two successful go to market strategies.

#contentmarketing   #contentstrategy   #podcast  

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“If we just…invest in the sweet spot, we’d be the most efficient 200 million dollar company in the valley. But our ambition is to go beyond that and be the next billion-dollar company,” says Al with reference to selecting where marketing dollars get applied. He suggests that segments where acquisition cost is the most attractive are not necessarily the ones that are going to fuel major growth, and shares his “test and invest” remedy.

#marketingtips   #marketingstrategy   #podcast  

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“ROI to me is really an important tool, but… there are some other things that you do in marketing where ROI …will actually stifle innovation,” says Mike. He takes us on a deep dive into this area, offering cases where he believes marketing systems should be ROI-driven, and other examples where requiring ROI will actually hurt business.

#marketingROI   #marketingtips   #podcast  

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The “Internet of Me,” Nate shares, is the concept that “everything needs to be relevant and personalized.” He reveals how Campaign Monitor helps customers with market segmentation and hyper targeting to put the right message, in front of the right customer, at the right time. Nate discusses the idea of “deliverability”—the rate of engagement that occurs when you get the message and timing right.

#marketingtips   #marketingstrategy   #podcast  

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Making extrapolative decisions based on poorly targeted data sets can lead to incorrect decisions. Mark explains how his team targeted their go to market strategy more effectively by using carefully selected metrics, buyer personas and careful study of its target market’s interests so that ShoreTel could “show up where they show up” in the digital world.

#datamarketing   #marketingstrategy   #podcast  

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Looking to the future, +Ann Ruckstuhl cites what she calls the “holy trinity” of marketing information systems—User, IT and Business, coming together. She predicts the Network Operations Center being replaced by the Digital Operations Center—“a huge war room that consists of multiple screens…you should be able to share the same view…identify problems and fix them in real time….You have the three key parties coming together and working off…the same sheet.”

#marketingstrategy   #datamarketing   #podcast  

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“You have to be able to integrate, provide control, allow customers to manage, that’s what smart is to us. When we think about a responsive home, Chargepoint is an integral part of that,” says Dimitrios. He predicts how the collected market intelligence and influenced behavior of car charging networks will integrate seamlessly with data and behavior of smart home networks of the future.

#bigdata   #datamarketing   #podcast  

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Not the way you do a holiday ad, Bloomingdales.

#BADMarketing   #marketingfail  

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Scott shares how Lending Club analyzes credit, application and behavioral data from different sources, in real time, to optimize the customer experience and determine the buyer journey to verification. He reveals his martech stack, and the different data buyers are asked for, based purely on the type of device they are using.

#customerexperience   #bigdata   #podcast  
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