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Glenn Gow
Works at Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
Attended Harvard Business School
Lives in Portola Valley, CA
1,084 followers|192,194 views
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Glenn Gow

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“There’s…progress…on the TV side to provide more metrics that look… like digital, on the digital side there is a trend…towards making the major metrics look a lot more like television.” Robert gives the audience a view into advertising buying trends and technological tools that are working to deliver greater value through the power of convergence. +Extreme Reach 

#digitalmarketing   #advertising   #podcast  
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Let's not forget what this holiday weekend is really about.

#BADMarketing   #memorialday   #memorialdayweekend  
That awkward moment Heinz came across “happy” over dead servicemen and women… #BADMarketing. Source: Observer email
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“80 percent of the (house list) prospects don’t really match the customer DNA,” says +Jacob Shama, who explains how choosing marketing software can take all of the intuitive guesswork (and financial waste) out of b2b marketing. +Mintigo 

#customerdata   #marketingtechnology   #podcast  
While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of ...
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Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide buyers with purposeful, practical advice. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. This is what real thought leadership is about — knowing your topic extremely well and pushing out informed, creative content.

#contentmarketing   #thoughtleadership   #contentstrategy   #infographic  
Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you ...
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Who’s enjoying the seafood – me or the seagulls? #BADMarketing
  We do love seafood. We don’t love a seagull superimposed on this woman’s body. #BADMarketing Image: Courtesy of Webneel.com email
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There are two dimensions to the challenge of making B2B marketing technology effective. There is the technical challenge of selecting, integrating, and operating all these systems and their data through the lens of traditional IT management… But the bigger challenge is transforming the way marketing uses these tools, and changing how marketing thinks and behaves, given the capabilities that these new tools enable.

#marketingtechnology   #marketingtools   #marketingsystems  
Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of ...
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Glenn Gow

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Tune in tomorrow to hear +Extreme Reach CMO, Robert Haskitt, share his expert insight on the convergence of the digital and TV worlds.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://crimsonmarketing.com/podcast-moneyball-marketing/ 

#digital   #TV   #podcast  
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The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions.

#marketingtechnology   #dataanalytics   #infographic  
The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected ...
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Tune in tomorrow to hear +Jacob Shama, CEO and Co-Founder of +Mintigo, discuss how big data can be a real challenge for marketers and how data science can step in and help solve that challenge. Jacob shares his thoughts about how data science can help marketers.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://crimsonmarketing.com/podcast-moneyball-marketing/ 


#bigdata   #datascience   #podcast  
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“Certain systems and certain statistics will lie to you,” Susan says. She urges marketers to holistically understand all the conditions that affect customer data before drawing conclusions, and shares a story to illustrate how some feedback can be misleading when interpreted in isolation.

#customerdata   #customerexperience   #podcast  
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Tune in tomorrow to hear Susan Ganeshan, +Clarabridge CMO, share stories about how CMOs are thinking differently about how to focus on and understand customer feedback.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://crimsonmarketing.com/podcast-moneyball-marketing/ 

#customerdata   #customerservice   #podcast   #marketingstrategy  
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A key benefit of programmatic advertising, says Keith, is the power it gives brands to simultaneously test multiple campaigns, measure results against pre-determined objectives and adjust on the fly to achieve the largest effect at the lowest cost.  

#adtech #advertising   #podcast
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Have him in circles
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john wright's profile photo
Frank Ntiti's profile photo
Polina Perri Wedding Stationery's profile photo
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Mike Callaghan's profile photo
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Анастасия Матвеева's profile photo
Work
Occupation
CEO of Crimson Consulting Group, Inc.
Employment
  • Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
    CEO of www.crimsonmarketing.com, present
  • Verizon
  • Procter & Gamble
  • Oracle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portola Valley, CA
Previously
Florida - Connecticut - Boston - Cincinnati - Denver
Links
YouTube
Contributor to
Story
Tagline
We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

 
Download my new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!

Priorities: family, friends, fun, work. For fun, I road bike, mountain bike, cross bike and love "house" music. For work I run Crimson and we help technology companies (including Google) do better marketing (which is fun!)

Bragging rights
There's an infamous mountain biking trail called "Glenn Falls" because ... it's where I fell off a cliff and survived to tell the story.
Education
  • Harvard Business School
  • University of Florida
Basic Information
Gender
Male
Glenn Gow's +1's are the things they like, agree with, or want to recommend.
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