Profile

Cover photo
Glenn Gow
Works at Clear Ventures
Attended Harvard Business School
Lives in Portola Valley, CA
1,100 followers|210,239 views
AboutPostsPhotosVideos+1's

Stream

Glenn Gow

Shared publicly  - 
 
 “You have to be able to integrate, provide control, allow customers to manage, that’s what smart is to us. When we think about a responsive home, Chargepoint is an integral part of that,” says Dimitrios. He predicts how the collected market intelligence and influenced behavior of car charging networks will integrate seamlessly with data and behavior of smart home networks of the future.

#bigdata   #datamarketing   #podcast  
Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems?
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
“If we just…invest in the sweet spot, we’d be the most efficient 200 million dollar company in the valley. But our ambition is to go beyond that and be the next billion-dollar company,” says Al with reference to selecting where marketing dollars get applied. He suggests that segments where acquisition cost is the most attractive are not necessarily the ones that are going to fuel major growth, and shares his “test and invest” remedy.

#marketingtips   #marketingstrategy   #podcast  
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
The “Internet of Me,” Nate shares, is the concept that “everything needs to be relevant and personalized.” He reveals how Campaign Monitor helps customers with market segmentation and hyper targeting to put the right message, in front of the right customer, at the right time. Nate discusses the idea of “deliverability”—the rate of engagement that occurs when you get the message and timing right.

#marketingtips   #marketingstrategy   #podcast  
Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
Looking to the future, +Ann Ruckstuhl cites what she calls the “holy trinity” of marketing information systems—User, IT and Business, coming together. She predicts the Network Operations Center being replaced by the Digital Operations Center—“a huge war room that consists of multiple screens…you should be able to share the same view…identify problems and fix them in real time….You have the three key parties coming together and working off…the same sheet.”

#marketingstrategy   #datamarketing   #podcast  
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand ...
2
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
Not the way you do a holiday ad, Bloomingdales.

#BADMarketing   #marketingfail  
The latest marketing fail heard round the world… #BADMarketing email
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
“If a brand doesn’t get their pull marketing spend to about 50% of their marketing mix…in the next 5 years, they’re probably dead as a brand,” says Gilad. He shares the three ways brands can add value in order to create compelling pull marketing, and shares examples from Red Bull and American Express that demonstrate two successful go to market strategies.

#contentmarketing   #contentstrategy   #podcast  
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
“[If] a brand doesn’t get their pull marketing spend to about 50% of their marketing mix…in the next 5 years, they’re probably dead as a brand,” says Gilad. He shares the three ways brands can add value in order to create compelling pull marketing, and shares examples from Red Bull and American Express that demonstrate two successful go to market strategies.

#contentmarketing   #contentstrategy   #podcast  
Today's buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
“ROI to me is really an important tool, but… there are some other things that you do in marketing where ROI …will actually stifle innovation,” says Mike. He takes us on a deep dive into this area, offering cases where he believes marketing systems should be ROI-driven, and other examples where requiring ROI will actually hurt business.

#marketingROI   #marketingtips   #podcast  
Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
Making extrapolative decisions based on poorly targeted data sets can lead to incorrect decisions. Mark explains how his team targeted their go to market strategy more effectively by using carefully selected metrics, buyer personas and careful study of its target market’s interests so that ShoreTel could “show up where they show up” in the digital world.

#datamarketing   #marketingstrategy   #podcast  
Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
“You have to be able to integrate, provide control, allow customers to manage, that’s what smart is to us. When we think about a responsive home, Chargepoint is an integral part of that,” says Dimitrios. He predicts how the collected market intelligence and influenced behavior of car charging networks will integrate seamlessly with data and behavior of smart home networks of the future.

#bigdata   #datamarketing   #podcast  
Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” ...
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
Scott shares how Lending Club analyzes credit, application and behavioral data from different sources, in real time, to optimize the customer experience and determine the buyer journey to verification. He reveals his martech stack, and the different data buyers are asked for, based purely on the type of device they are using.

#customerexperience   #bigdata   #podcast  
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
Did you know lead scoring helps generate a 20% increase in sales opportunities?

#marketingautomation   #leadgeneration   #infographic  
Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds ...
1
Add a comment...
Story
Tagline
Marketing Partner at Clear Ventures | Advisor at Crimson Marketing | Board Member and Advisor | CMO Coach
Introduction

Glenn has 30 years of high technology industry operating experience in sales and marketing, 25 at Crimson Marketing where he built a marquee client list that includes Apple, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, VMWare and many startups. 

In his current role as Marketing Partner at Clear Ventures he drives measurable value-add and business success across Clear's portfolio while helping to build positive market awareness for the Clear brand. Glenn earned a BS in Quantitative Management from the University of Florida and an MBA from HBS. 

Glenn continues to act as an advisor to Crimson Marketing.

Bragging rights
There's an infamous mountain biking trail called "Glenn Falls" because ... it's where I fell off a cliff and survived to tell the story.
Education
  • Harvard Business School
  • University of Florida
Basic Information
Gender
Male
Work
Occupation
Marketing Partner at Clear Ventures
Employment
  • Clear Ventures
    Marketing Partner, present
  • Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
    Founder & Advisor of www.crimsonmarketing.com, 2016
  • Verizon
  • Procter & Gamble
  • Oracle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portola Valley, CA
Previously
Florida - Connecticut - Boston - Cincinnati - Denver
Links
YouTube
Glenn Gow's +1's are the things they like, agree with, or want to recommend.
6 Critical Areas to Ensure Partner Marketing Success - Crimson Marketing
crimsonmarketing.com

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough t

8 Ways to Ensure Your New Product Launch Succeeds « Crimson Marketing
www.crimsonmarketing.com

Launching a new product can be a scary business. Check out these 8 steps to help you be successful!

20 Devastating Content Marketing Mistakes [COMICS] « Crimson Marketing
www.crimsonmarketing.com

20 hilarious comic strips depicting common content marketing mistakes. Get a good laugh and learn something too!

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Opportunities come in all shapes and sizes. If we're spending too much time thinking or analyzing, we're not taking action. When we do not t

15 Actionable Takeaways From Social Media Marketing Wold 2013 « Crimson ...
www.crimsonmarketing.com

Missed Social Media Marketing World 2013? That's okay - we captured everything you need to know right here!

How to Create and Market a ‘Cool’ Product with Social Media « Crimson Ma...
www.crimsonmarketing.com

Is your product the next big thing? Are you the new cool kid on the block? Find out how to get your buyers excited!

What in the Heck Is Co-Marketing? « Crimson Marketing
www.crimsonmarketing.com

Interested in improving your co-marketing solutions? Learn why its important to partner with the best company for you and start working toge

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Sometimes we all need to just take a step back and think about where we are and where we want to be. I love this quote by Zig Ziglar, and I

5 B2B Marketing Mistakes That Are Hard To Avoid « Crimson Marketing
www.crimsonmarketing.com

We all make mistakes. Learn about 5 B2B marketing solutions that are really disguised as failures.

The Power of Visual Content Marketing and Brand Visuals in Action « Crim...
www.crimsonmarketing.com

With so many customers seeking various sources to help them make informed decisions, how do you stay in the game and help them learn? Creati

Podcast – Why CEOs should not be involved in social media « Crimson Mark...
www.crimsonmarketing.com

Learn more about why I disagree that CEOs should be directly involved in social media. As a CEO myself, I believe that we are one of the key

content marketing, marketing concepts, marketing solutions Crimson Marke...
www.crimsonmarketing.com

As many of us already know, content marketing is what's hot right now. As fresh marketing solutions come on to the scene, it may leave some

Planning Successful Business to Business Lead Generation Campaigns « Cri...
www.crimsonmarketing.com

Create a successful B2B lead generation marketing plan outline by the following the 6 M's (success factors) to improve your marketing soluti

Is Google+ the place to be? « Crimson Marketing
www.crimsonmarketing.com

Should you be leverageing Google+ as part of your marketing solutions and positioning strategy? Learn more about the 2nd largest social medi

B2B Marketing News, Strategies and Resources | BtoB Magazine
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads «...
www.crimsonmarketing.com

4 great tips on how to determine which LinkedIn groups are the best for your business activities. Learn how to turn this feature into a lead

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Goi...
www.crimsonmarketing.com

How’s Your Appetite for Vertical Marketing? Your product might become one ingredient of a full course solution meal. My client Alex recently

How to Improve Your Social Media Calls to Action « Crimson Marketing
www.crimsonmarketing.com

Are social media calls to action part of your strategic marketing plan? If not, they should be. We recently came across these solid 7 tips f

Sales Tools and Planning Resources for Your Next Product Launch « Crimso...
www.crimsonmarketing.com

Key questions and resources companies or marketing firms should note when determining the best marketing solutions approach to a product lau