Profile

Cover photo
Glenn Gow
Works at Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
Attended Harvard Business School
Lives in Portola Valley, CA
1,080 followers|186,217 views
AboutPostsPhotosVideos+1's

Stream

 
"IT is the no in innovation,” too often, says Isabelle. She reveals how the marketing and IT organizations at +Egnyte overcame the conflict of interests that exist at other firms, and reveals some of the marketing analytics tools and business benefits that have emerged as a result.

#marketinganalytics   #marketingstrategy   #podcast  
Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers ...
1
Add a comment...
 
What exactly is this ad for? I'm confused.

#BADMarketing   #marketingfail  
It says this is an ad for condoms but we’re not convinced. #BADMarketing Source: ADCR email
1
Add a comment...
 
Leveraging large data sets of buyer behavior allows you to predict when, if and how buyers will purchase your products and services in the future.

#datamarketing   #bigdata   #infographic  
The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected ...
1
Add a comment...
 
While digital marketing channels may be an important part of the new buyer’s journey, studies indicate that 85% or more of customers prefer to buy in stores and welcome local marketing customized to their preferences.

#omnichannel   #retailmarketing   #infographic  
With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship ...
1
Add a comment...
 
When choosing marketing software, it’s interesting to find that on average, only 32% of marketers use the capabilities of the software solutions they employ.

#marketingtechnology   #marketingautomation   #infographic  
It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers ...
2
Add a comment...
 
Retailers surprisingly have only a 60-70% accurate knowledge of store inventory. With the cost and size of Radio Frequency Identification Chips now at a practical level, Craig shares how some retailers are using RFID supported marketing intelligence to find items in store, track hard to find items within the retailer’s store network and even identify the location of items within five feet. +Impinj 

#retailmarketing   #internetofthings   #podcast  
1
Add a comment...
In his circles
1,685 people
Have him in circles
1,080 people
Brian Vickery's profile photo
ZompMedia's profile photo
Ahmad Luthfi MH's profile photo
Christina Deex's profile photo
Helena Pretorius's profile photo
Olivier Petit's profile photo
ansha kumari's profile photo
Orhan gümüş's profile photo
Serg Yagunov's profile photo
 
Companies use content marketing for risk mitigation because content marketing develops trust by providing the buyer with information that will help them make the right decision, thus reducing organizational and personal risk.

#contentmarketing   #contentstrategy   #infographic  
1
Add a comment...
 
"The million-dollar question for many B2B marketers is, ‘when was the last time you updated your buyer personas?’ Unfortunately, personas are often not refreshed until a new regime change comes in… Personas should be living and breathing entities that reflect the changes happening in your audience communities,” said +Katie Martell, Co-Founder and CMO of Cintell.  

#b2bmarketing   #customerdata   #buyerdata  
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result,  a vast majority (83%) of B2B marketers say that their buyer personas are ...
1
Add a comment...
 
Just as professional sports teams “analyze the heck out of the competition,” so too must marketers and the tools they use. Brad identifies one big hole in the game of all 1800 Martech companies on the marketing technology map and predicts the next evolution in marketing intelligence.

#marketingtechnology   #marketingintelligence   #podcast  
1
Add a comment...
 
Keep your content accountable for some level of performance. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content must be engaging to be consumable and improve the customer experience, increase social sharing, and start conversations. And most importantly, your content needs to lead to a conversion. 

#contentmarketing   #contentstrategy   #b2bmarketing  
Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in ...
1
Add a comment...
 
Marketers select metrics that enable them to connect marketing activities and investments to business results. They employ a framework to support that effort. Analytics come into play when data needs to be used to answer  business questions.

#marketinganalytics   #marketingmetrics  
Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same.  Metrics are standards of measurement: ...
1
Add a comment...
 
Don't think anyone's spouse would be happy with the creepy dilated pupils look (or the critical commentary). This week's #BADMarketing goes to +KAYAK, congratulations!

#marketingfail  
If we don't use Kayak to book our vacations, we'll miss out on all the best travel deals unless we dilate our pupils. Right… #BADMarketing. Video: Courtesy of AdFreak/Adweek. email. #BADMarketing. Crimson Marketing. The Crimson Marketing team are experts in marketing technology.
1
Add a comment...
People
In his circles
1,685 people
Have him in circles
1,080 people
Brian Vickery's profile photo
ZompMedia's profile photo
Ahmad Luthfi MH's profile photo
Christina Deex's profile photo
Helena Pretorius's profile photo
Olivier Petit's profile photo
ansha kumari's profile photo
Orhan gümüş's profile photo
Serg Yagunov's profile photo
Work
Occupation
CEO of Crimson Consulting Group, Inc.
Employment
  • Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
    CEO of www.crimsonmarketing.com, present
  • Verizon
  • Procter & Gamble
  • Oracle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portola Valley, CA
Previously
Florida - Connecticut - Boston - Cincinnati - Denver
Links
YouTube
Contributor to
Story
Tagline
We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

 
Download my new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!

Priorities: family, friends, fun, work. For fun, I road bike, mountain bike, cross bike and love "house" music. For work I run Crimson and we help technology companies (including Google) do better marketing (which is fun!)

Bragging rights
There's an infamous mountain biking trail called "Glenn Falls" because ... it's where I fell off a cliff and survived to tell the story.
Education
  • Harvard Business School
  • University of Florida
Basic Information
Gender
Male
Glenn Gow's +1's are the things they like, agree with, or want to recommend.
6 Critical Areas to Ensure Partner Marketing Success - Crimson Marketing
crimsonmarketing.com

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough t

8 Ways to Ensure Your New Product Launch Succeeds « Crimson Marketing
www.crimsonmarketing.com

Launching a new product can be a scary business. Check out these 8 steps to help you be successful!

20 Devastating Content Marketing Mistakes [COMICS] « Crimson Marketing
www.crimsonmarketing.com

20 hilarious comic strips depicting common content marketing mistakes. Get a good laugh and learn something too!

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Opportunities come in all shapes and sizes. If we're spending too much time thinking or analyzing, we're not taking action. When we do not t

15 Actionable Takeaways From Social Media Marketing Wold 2013 « Crimson ...
www.crimsonmarketing.com

Missed Social Media Marketing World 2013? That's okay - we captured everything you need to know right here!

How to Create and Market a ‘Cool’ Product with Social Media « Crimson Ma...
www.crimsonmarketing.com

Is your product the next big thing? Are you the new cool kid on the block? Find out how to get your buyers excited!

What in the Heck Is Co-Marketing? « Crimson Marketing
www.crimsonmarketing.com

Interested in improving your co-marketing solutions? Learn why its important to partner with the best company for you and start working toge

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Sometimes we all need to just take a step back and think about where we are and where we want to be. I love this quote by Zig Ziglar, and I

5 B2B Marketing Mistakes That Are Hard To Avoid « Crimson Marketing
www.crimsonmarketing.com

We all make mistakes. Learn about 5 B2B marketing solutions that are really disguised as failures.

The Power of Visual Content Marketing and Brand Visuals in Action « Crim...
www.crimsonmarketing.com

With so many customers seeking various sources to help them make informed decisions, how do you stay in the game and help them learn? Creati

Podcast – Why CEOs should not be involved in social media « Crimson Mark...
www.crimsonmarketing.com

Learn more about why I disagree that CEOs should be directly involved in social media. As a CEO myself, I believe that we are one of the key

content marketing, marketing concepts, marketing solutions Crimson Marke...
www.crimsonmarketing.com

As many of us already know, content marketing is what's hot right now. As fresh marketing solutions come on to the scene, it may leave some

Planning Successful Business to Business Lead Generation Campaigns « Cri...
www.crimsonmarketing.com

Create a successful B2B lead generation marketing plan outline by the following the 6 M's (success factors) to improve your marketing soluti

Is Google+ the place to be? « Crimson Marketing
www.crimsonmarketing.com

Should you be leverageing Google+ as part of your marketing solutions and positioning strategy? Learn more about the 2nd largest social medi

B2B Marketing News, Strategies and Resources | BtoB Magazine
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads «...
www.crimsonmarketing.com

4 great tips on how to determine which LinkedIn groups are the best for your business activities. Learn how to turn this feature into a lead

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Goi...
www.crimsonmarketing.com

How’s Your Appetite for Vertical Marketing? Your product might become one ingredient of a full course solution meal. My client Alex recently

How to Improve Your Social Media Calls to Action « Crimson Marketing
www.crimsonmarketing.com

Are social media calls to action part of your strategic marketing plan? If not, they should be. We recently came across these solid 7 tips f

Sales Tools and Planning Resources for Your Next Product Launch « Crimso...
www.crimsonmarketing.com

Key questions and resources companies or marketing firms should note when determining the best marketing solutions approach to a product lau