Profile

Cover photo
Glenn Gow
Works at Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
Attended Harvard Business School
Lives in Portola Valley, CA
1,056 followers|174,891 views
AboutPostsPhotosVideos+1's

Stream

 
Peter stresses that the place to start using data effectively is simply knowing the problem you are trying to solve. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve.

#bigdata   #marketinganalytics   #marketingtechnology   #podcast  
1
Add a comment...
 
Retailers can leverage concepts like in store kiosks, automatic price matching and distributed warehousing to combine the variety and value of online marketing with the tactile advantages and immediacy of the in store experience. Leo shares examples.

#retailmarketing   #onlinemarketing   #podcast  
1
Add a comment...
 
Finally, an ad for the oft-ignored pregnant beer lover.

#BADMarketing   #marketingfail  
  This ad grabs our attention for all the wrong reasons. #BADMarketing Image: Courtesy of Lady Ivory Blog/Nova Schin  email
1
Add a comment...

Glenn Gow

Shared publicly  - 
 
+Crimson Marketing is currently seeking a Marketo Implementation Specialist to support our client’s ongoing marketing programs. Our client is a rapidly-growing cloud technology company with and experienced team that needs more help executing campaigns. 

#marketo   #marketingcampaigns   #jobs   #hiring   #bayarea  
Summary. Crimson Marketing is currently seeking a Marketo Implementation Specialist to support our client's ongoing marketing programs. Our client is a rapidly-growing cloud technology company with and experienced team that needs more help executing campaigns. Responsibilities include: ...
1
Add a comment...
 
As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.

#digitalmarketing   #branding  
The researchers over at McKinsey “have been studying the relationship between the level of digitization across the consumer’s decision journey and the likelihood that a consumer will select a brand ...
1
Add a comment...
 
Customer data is far from being accurate or complete, which means that there is inherent danger in assuming that insights from this data applies to your consumer base at large.

#customerdata   #bigdata   #digitalmarketing  
  It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity ...
1
Add a comment...
 
A self-contained and self-maintained community of customers and potential buyers with similar interests can ultimately be the “Rosetta Stone” of your marketing initiatives, says Ken. He discusses how to observe community members’ behavior, personalize their interaction with your brand and tackle the challenge of scaling up content to meet limitless demand.

#contentmarketing   #communitymanagement   #contentstrategy   #podcast  
1
Add a comment...
 
Tune in tomorrow to hear Ken Wach, VP Marketing, Small Business Group at +Intuit, discuss how difficult it's becoming to really engage with prospects and customers, and how he's thinking about and addressing the social challenge issue.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://crimsonmarketing.com/podcast-moneyball-marketing/

#contentmarketing   #socialmediamarketing   #podcast  
1
Add a comment...
 
Jamie calls it “absolutely critical” that marketing have a seat at the engineering table, and explains how to package content so that your VP of Engineering or Chief Scientist will have a stake in the success of your company’s thought leadership led demand generation program. “People want to hear from those guys,” says Jamie.

#marketingstrategy   #MoneyballforMarketing   #podcast  
1
Add a comment...
 
Tune in tomorrow to hear Jamie Barnett, CMO at +Netskope, discuss how you take data from your customers and prospects and create value around it.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://crimsonmarketing.com/podcast-moneyball-marketing/

#bigdata   #datamarketing   #podcast    #moneyballformarketing  
1
Add a comment...
 
“The future of content marketing is…going to be less about getting more people…(and more about)… getting the right people.” So says Shafqat, who also shares best practice advice on editorial scheduling, digital asset management, content tagging and other demand generation tactics that reap maximum value from content-based corporate marketing.  +NewsCred 

#contentmarketing   #digitalmarketing   #moneyballformarketing   #podcast  
1
Add a comment...
 
+Atri Chatterjee boils down a simple three-tier method to approaching the problem of simple, multi-channel and multi-touch attribution and speaks about the role of marketing automation software in managing the multi marketing channel challenge. +Act-On Software 

#marketingautomation   #demandgeneration   #podcast  
1
Add a comment...
People
Have him in circles
1,056 people
Rogério Martins Tigre's profile photo
Giovanni Palleschi's profile photo
Patrick Ocheja's profile photo
Christine Griffiths's profile photo
OpenMoves's profile photo
Rob Gray's profile photo
양경수's profile photo
Levi Campbell's profile photo
Mads Lund Brandis's profile photo
Work
Occupation
CEO of Crimson Consulting Group, Inc.
Employment
  • Crimson Marketing - Experts in technology marketing strategy for digital marketing, demand gen, social (selling and marketing)
    CEO of www.crimsonmarketing.com, present
  • Verizon
  • Procter & Gamble
  • Oracle
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Portola Valley, CA
Previously
Florida - Connecticut - Boston - Cincinnati - Denver
Links
YouTube
Contributor to
Story
Tagline
We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

 
Download my new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!

Priorities: family, friends, fun, work. For fun, I road bike, mountain bike, cross bike and love "house" music. For work I run Crimson and we help technology companies (including Google) do better marketing (which is fun!)

Bragging rights
There's an infamous mountain biking trail called "Glenn Falls" because ... it's where I fell off a cliff and survived to tell the story.
Education
  • Harvard Business School
  • University of Florida
Basic Information
Gender
Male
Glenn Gow's +1's are the things they like, agree with, or want to recommend.
6 Critical Areas to Ensure Partner Marketing Success - Crimson Marketing
crimsonmarketing.com

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. But are you doing enough t

8 Ways to Ensure Your New Product Launch Succeeds « Crimson Marketing
www.crimsonmarketing.com

Launching a new product can be a scary business. Check out these 8 steps to help you be successful!

20 Devastating Content Marketing Mistakes [COMICS] « Crimson Marketing
www.crimsonmarketing.com

20 hilarious comic strips depicting common content marketing mistakes. Get a good laugh and learn something too!

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Opportunities come in all shapes and sizes. If we're spending too much time thinking or analyzing, we're not taking action. When we do not t

15 Actionable Takeaways From Social Media Marketing Wold 2013 « Crimson ...
www.crimsonmarketing.com

Missed Social Media Marketing World 2013? That's okay - we captured everything you need to know right here!

How to Create and Market a ‘Cool’ Product with Social Media « Crimson Ma...
www.crimsonmarketing.com

Is your product the next big thing? Are you the new cool kid on the block? Find out how to get your buyers excited!

What in the Heck Is Co-Marketing? « Crimson Marketing
www.crimsonmarketing.com

Interested in improving your co-marketing solutions? Learn why its important to partner with the best company for you and start working toge

Friday Inspiration « Crimson Marketing
www.crimsonmarketing.com

Sometimes we all need to just take a step back and think about where we are and where we want to be. I love this quote by Zig Ziglar, and I

5 B2B Marketing Mistakes That Are Hard To Avoid « Crimson Marketing
www.crimsonmarketing.com

We all make mistakes. Learn about 5 B2B marketing solutions that are really disguised as failures.

The Power of Visual Content Marketing and Brand Visuals in Action « Crim...
www.crimsonmarketing.com

With so many customers seeking various sources to help them make informed decisions, how do you stay in the game and help them learn? Creati

Podcast – Why CEOs should not be involved in social media « Crimson Mark...
www.crimsonmarketing.com

Learn more about why I disagree that CEOs should be directly involved in social media. As a CEO myself, I believe that we are one of the key

content marketing, marketing concepts, marketing solutions Crimson Marke...
www.crimsonmarketing.com

As many of us already know, content marketing is what's hot right now. As fresh marketing solutions come on to the scene, it may leave some

Planning Successful Business to Business Lead Generation Campaigns « Cri...
www.crimsonmarketing.com

Create a successful B2B lead generation marketing plan outline by the following the 6 M's (success factors) to improve your marketing soluti

Is Google+ the place to be? « Crimson Marketing
www.crimsonmarketing.com

Should you be leverageing Google+ as part of your marketing solutions and positioning strategy? Learn more about the 2nd largest social medi

B2B Marketing News, Strategies and Resources | BtoB Magazine
www.btobonline.com

BtoB Magazine is the publication for b2b marketing strategists.

4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads «...
www.crimsonmarketing.com

4 great tips on how to determine which LinkedIn groups are the best for your business activities. Learn how to turn this feature into a lead

What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Goi...
www.crimsonmarketing.com

How’s Your Appetite for Vertical Marketing? Your product might become one ingredient of a full course solution meal. My client Alex recently

How to Improve Your Social Media Calls to Action « Crimson Marketing
www.crimsonmarketing.com

Are social media calls to action part of your strategic marketing plan? If not, they should be. We recently came across these solid 7 tips f

Sales Tools and Planning Resources for Your Next Product Launch « Crimso...
www.crimsonmarketing.com

Key questions and resources companies or marketing firms should note when determining the best marketing solutions approach to a product lau