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James Breiner
936 followers -
Seeking sustainable models for quality journalism
Seeking sustainable models for quality journalism

936 followers
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The UK government's dispute with Google highlights the competitive edge of quality content.

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How quality content can win in the long run
Digital advertising is broken for many publications. Back in the days when my job was persuading advertisers to spend money with our business publication, I would talk about the importance of a client's ad appearing next to credible, high-quality content. E...

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Publishers are realizing their future lies with readers, not advertisers

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Winning digital strategy: Think first of the community you serve, not the audience you sell to
You already know the story well -- how the business model for traditional media collapsed in the U.S. (Pew: State of the News Media 2016 ). And how digital advertising's market share surpassed print and will overtake television this year. And how media orga...

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Los nuevos medios digitales tienen impacto social y podrían rendir retornos 'fenomenales'

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'Medios digitales son inversiones prometedoras'
Vucinic, foto de Ted.com Muchos que invierten en los medios de comunicación ven un desastre por todos lados ya que las grandes empresas del sector están perdiendo audiencia, ingresos y relevancia.  Sasa Vucinic, co-fundador y presidente de  North Base Media...

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There is a great hunger everywhere in the world for reliable, relevant news and information. And that is an investment opportunity

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Investor sees great potential in new digital media
Sasa Vucinic, via Skype Many media investors see disaster everywhere they look, as traditional media lose audience, revenues, and relevance. Sasa Vucinic, co-founder and co-managing director of  North Base Media , sees great investment opportunities, especi...

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Washington Post editor gives hope to Spanish media community

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A voice for free speech in a free world
Marty Baron, center, with U. of Navarra faculty and students. Photo by Manuel Castells Marty Baron, editor of the Washington Post, came to speak at University of Navarra events in Madrid and Pamplona last week. Baron's message made me proud to be an America...
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