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Works at Wildnet Technologies
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Top 10 Insurance Companies Of The World 2011
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Pay Per Click, Search Engine Optimisation,
ppc, pay per click, seo, search engine optimisation, smo, social media optimisation, online marketing, internet marketing, business development
- Wildnet TechnologiesPPC Analyst, 2013 - present
- UG Software Technologies Pvt LtdDigital Marketing Senior Executive (SEO, PPC, SMO), 2012 - 20131. Currently handling Multiple Projects of different verticals with my team. 2. On page Optimisation: Meta Tag Creation, Content Optimization, XML Sitemap Creation etc... 3. Off Page Optimisation: Article submission, Blog Submission, Social Book marking, Blog commenting, Directory Submission, Forum Posting, PDF Sharing, Classified Submission 4. Keyword Research: Researching the keywords from Google adwords keyword tools. 5. Generating Google Analytics, Keyword Ranking, Google Webmaster tools, On Page and Off Page monthly reports and sending it to clients. 6. Setting up Google Analytics account and creating goals. 7. Setting up Google Webmaster account. 8. Communicating with client and addressing their queries. 9. PPC (Pay Per Click): • Conduct keyword research and selection for pay-per-click campaigns. • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. • Define & execute PPC strategy for the Better ROI. • Create reports on campaign performance (keyword, ad text, placement etc.) • Implement paid search campaigns • Work within defined financial budgets. • Optimize landing pages for search engine quality score. • Ability to compile and analyze search data. • Create and manage PPC Campaigns (Google AdWords and Bing Adcenter) for new advertisers who are acquired by the sales team. • Proactively make strategic PPC campaign recommendations. • Using Google Adwords Editor to manage the campaigns. 10. Facebook Advertisement: Creating Facebook ads and providing the relevant traffic to client. 11. SMO: Work on Facebook, Twitter, LinkedIn, Google+ and other social media sites to increase the awareness of the business.
- Inventa TechnologiesDigital Marketing Executive (SEO, PPC, SMO), 2011 - 20121. On-Page Optimization: Meta Tagging, Content optimization, XML sitemap Creation 2. Off Page Optimization: Directory Submission, Article submission, Blog Submission, Social Book marking, Blog commenting. 3. PPC: Creating and Monitoring Ad Copies and Landing Page on Adwords Editor. 4. Web Analytics: Generating Report for Traffic Analysis using Google Web Analytics Tool and Preparing the Manual report in Excel format of the keyword ranking. 5. Keyword Research: Researching the best keywords using tool as Google Keywords Tool with less competition and high search volume for high Ranking of website. 6. Keyword Analysis: Using Google Analytics for better results, from where visitors are coming to our site and why they are going back and how we can stay them at our site. 7. Email Marketing: Creating the Promotional E-mails. 8. Product Listings: Listing the products on Amazon and E-bay. 9. Worked on Managing Google Shopping Feed.
- Fareportal India Pvt LtdFares and Data Analysis, 2009 - 20111 Finding Deals on Amadeus & Sabre for Landing Pages. 2 Coordinating with SEO Team for Fares updation on Landing Pages. 3 Finding Dirt Cheap Fares to help Online Marketing Teams (SEO & SEM) to drive more sales. 4 Understanding/Analyzing Online Marketing requirements and helping them by suggesting new & updated fares on specific landing pages. 5 Coordinating with Web Design Team for Newsletters/Landing Pages changes.