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Ed Marsh, Consultant & Founder of Consilium
80 followers -
Speaker, Consultant, B2B Strategy & Revenue Growth Expert
Speaker, Consultant, B2B Strategy & Revenue Growth Expert

80 followers
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Marketing Admin and Field Sales Won't Tell You....But They'll Hate Buyer Intent Data - Buyer intent data is a gift to marketing and sales - but amazingly they often resist implementation. Why? It's threatening. Understand the unspoken reason why your team may resist the remarkable power of Sales Fracking. This article looks at the reasons why digital marketing and field sales resist.
https://hubs.ly/H0fmrCX0
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Using Buyer Intent Data to Bridge the Gap Between Buying Teams and Sales Process
https://hubs.ly/H0fhcjL0
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The Role of Independent Directors in Guiding Industrial Manufacturers Through Strategic Disruption
https://hubs.ly/H0fgkk70
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Using Buyer Intent Data to Manage Account Based Marketing Risks and Meet ABM Challenges - ABM / Account Based Marketing's spearfishing comparison to inbound marketing's net makes sense. But you can't spear fish blindfolded. Engagio's ABM survey highlights concerns about data quality and measurement that are impeding success. Buyer Intent Data solves many of the problems.
https://hubs.ly/H0fbWvL0
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Conversational Marketing FTW Like Industrial Trade Shows - Industrial trade shows are popular and effective - but they're not the huge lead generation source they were in years past. Today companies rely on trade shows for a human and conversational connection that's otherwise missing on websites. But conversational marketing can imbue digital with human.
https://hubs.ly/H0f8jZ90
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