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A KoMarketing
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B2B Online Marketing: Search, Social Media, and Content Marketing
B2B Online Marketing: Search, Social Media, and Content Marketing

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Majority of Businesses Expected to Significantly Boost Influencer Marketing Budgets in 2016

As more companies turn to influencer marketing to attract new customers, research indicates that they will expand their budgets in 2016. In fact, research from Grapevine Logic shows that more than half of businesses will significantly increase their influencer marketing budget in the coming months.

http://bit.ly/1R9DVMF

+Grapevine Logic 

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How to Send Emails Your Customers Won’t Delete

Because we all receive a truckload of business email each day, frequently written off-voice or with transparent enthusiasm (um, we’re probably not real friends), the volume obscures the individual effort behind the electronic messages. We don’t see the craft and can’t explore for useful nuggets.

So I ask: If your business is going to go to the trouble to send email, shouldn’t the email be of value to the people receiving it?

http://bit.ly/1paEol7

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For the latest in +KoMarketing Associates, LLC blog posts, industry news, and key information on #B2B online #marketing, follow our Google+ Page here: https://plus.google.com/u/0/+KoMarketingAssociates/posts

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We are nearing the end of 2013 and what better way to celebrate than by picking our favorite blog posts of 2013! Check out which ones the KoMarketers picked! 

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Business to Individual (B2i): The New Imperative for #B2B E-commerce Marketing? by +Derek Edmond 

http://www.komarketingassociates.com/blog/business-individual-b2i-new-imperative-b2b-e-commerce-marketing/
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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings KoMarketing Blog Post

http://www.komarketingassociates.com/blog/getting-listed-in-adwords-seller-ratings/

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

From the post: Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings.  More than half (53%) plan to increase their content marketing budgets this year and, on average, they’re allocating a little over a quarter (29%) of their overall budgets to content marketing.

+Content Marketing Institute 

Read the full post here >> http://bit.ly/11VKLZB

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+Search Marketing Expo (SMX) may be over but the information is still coming! Check out the SMX West 2013 recap from +Casie Gillette featuring top tips, tools and takeaways --> http://bit.ly/XNRu7f

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For #SMX West coverage, be sure to check out our page later today for a full set of coverage from around the web.
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