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Isabella Lo
274 followers -
To breath. What a blessing!
To breath. What a blessing!

274 followers
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How are you using the 24/7 global opportunity to let other know you as you are?
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How is your online presence aligned with your company's mission?
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How can I tell what's your brand? And your company's brand? Are they aligned? 
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Since you can't avoid to have an online presence, then why not do it proactively?
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#Volvo wants stability and precision for truck driving. What do you want for your life?  
#VanDamme dedicates his life to perfection. What do you strive for and how far will you go?

http://youtu.be/M7FIvfx5J10 
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Read Richard Edelman's blog post on the "Blueprint for Better Business Initiative". This reminds me of Julie Meyer's "Welcome to Entrepreneur Country". She points out that today some corporates have more money in their disposal than governments and thus a bigger responsibility, much more than bottom line and shareholders' value. 



Business is more transparent than government in many cases already. Yet people don't trust a business entity. They trust the people behind - their actions, results, track records and increasingly their values. Companies CEOs have a vital role here in showing the society at large what are their values, what they stand for, and where they are leading their companies (and thus our society) to.



The blueprints also remind me of Lars Kolind's "UnBoss", which advocates business as a movement rather than as an organization. When the WHY for a business is compelling enough, the stakeholders will join force to enable the business to achieve its purpose. In other words, motivate those that will be benefited by your success, they will help you to get there. Examples are instead of selling pumps, you bring safe drinking water to people or improving the life quality of the hearing-impaired than selling hearing aids.

I have now Joey Reiman's "The Story of Purpose" ready to get started.

What book are you reading lately?
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Want to be searchable and remarkable online as CEOs and top executives? You're a strong brand for your company. So take care of your 24/7 global online presence is the best investment for your company's online branding.
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