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CRM Online - Leader in Customer Engagement Strategies for Australian Businesses
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Leader in Customer Engagement Strategies for Australian Businesses
Leader in Customer Engagement Strategies for Australian Businesses

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CRM Online - Leader in Customer Engagement Strategies for Australian Businesses's posts

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On February 4th 2016, CRM Online is joining Act-On Software to present the webinar: 'Got CRM? Why You Need Marketing Automation Too'.

Studies show that the failure to align sales and marketing teams around the right processes and technologies can cost B2B companies 10% or more of their revenue per year. Often, marketing staff are generating leads, but sales staff aren't receiving them or, when they do, they are not sure if the lead has been qualified correctly to progress with the sale.

It is in situations like this that having an aligned sales and marketing team is essential to ensure everyone is working off the same page and generating the right sales from the right leads. This is where marketing automation comes into play.

Hear Brandon Contreras, the Global Channel Development Manager for Act-On Software delve into how marketing and sales can become better aligned in your workplace to create a winning, collaborative team.

#webinar #free #marketingautomation

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