I wish I had never heard of Google+'s brand pages. Well, at least it got me blogging!
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- Putting Google+ Through The Milkshake Trend Test? (Why Google Pages is Key)
So will Google+ be the next big thing? The Facebook killer? The Twitter killer? Or is there something else tasty brewing here? Well its all revealed in the milkshake test, say Dan and Chip Heath in their book "The Myth of the Garage".
What made Second Life, with all its hype, fizzle while the iPod burst into success. It's the milkshake test - quite simply, what job does the new product do for you? It's like marketers realizing that more milkshakes are being sold in the morning than any other time of day - so what's up with that? Well, it turns out that people on their way to work grab a milkshake to do the job of breakfast. They don't want new super flavors, or to buy a milkshake and get a burger free - they are employing the milkshake to do the job of breakfast. This means that the marketers need to look at quick-milkshake-only drivethru's or specially designed to fit in cupholder milkshakes, or milkshakes with added fruit for breakfast. Quite simply, the milkshake must do the job.
We wanted on-the-go access to our music, and Presto...the iPod applied for the job, had all the right credentials and now we employ it every day. So, up stepped Second Life with its be-anything-you-desire avatars, immersive 3D worlds, and online shops but now it is starting to look like the abandoned towns of the old Wild West. However "it was like a job candidate with a fascinating résumé—fluent in Finnish, with stints in spelunking and trapeze—but no actual labor skills," say the Heaths.
So, what about Google+ will it pass the milkshake test? It has an amazing résumé - of that there is no doubt - best engineers in the world, can find things faster than a politician can find excuses, connected with lots of people through other Google products, great for dancing (or talking) in circles, and is king of hangouts. But what job are we meant to employ it for? Keeping us connected to our Friends? Hmm...it seems we already have Facebook doing that just fine - despite all its issues. Keeping us updated on the news as it happens? Twitter applied for that job and seems to be doing it pretty well. So what job is Google+ hoping to fill with this impressive résumé?
I think that Google+ is applying to...(read the rest here - https://plus.google.com/u/0/105084764402567841221/posts/LJTwmrTA9qM)Nov 12, 2011
- OK. My friend set up a page, but it doesn't seem to want to let him edit it. How do you get back into a page once you've signed out, to post or add pictures or whatever?Nov 12, 2011
- When you look at Google is an advertising company, it's easy to see what Google+ is all about. Don't let them fool you into thinking that any of their products exist for any other purpose than to funnel people toward their primary revenue stream. Brands (will) love Google+ (after the administrative hiccups are worked around) because they can communicate directly with customers and put them into circles. Most people use circles to categorize incoming posts NOT limit their published content -- but brands will use circles to target exclusive offers to their best customers.Nov 13, 2011
- Google has its own page.Who knew? (85208 did)Nov 14, 2011
- What's the state of affairs on this? What updates have been made? Where is the best place to talk shop about this?Nov 23, 2011
- We'll address these issues by integrating Google+ as a collaborative connection in http://unifiedinbox within the next month or so. Keen to learn more requests along these lines before doing so.Dec 16, 2011