A better service for salespeople

Really cool service for enterprise salespeople. Usually enterprise services are hard to use and "top down" (i.e. the boss makes you use them). http://www.pipedrive.com/ has a different idea and here the founders show it to me and explain what makes them different.

I wonder how long it'll be before +Marc Benioff (Salesforce.com's CEO) will buy these guys? I think they are onto something.