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Local Bump
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Local Online Marketing, SEO, PPC and Social Media.
Local Online Marketing, SEO, PPC and Social Media.

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Do you practice any of these?
5 Tips For Writing Interesting Content For Boring Industries
Writing and publishing fresh content is one of the most important responsibilities of owning a website.  Not only is publishing new content important in building your brand, but it’s also very important in helping out with search engine rankings. I would even go as far as saying that well written and consistent blogging is mandatory for rankings and overall Internet success.  Recently, we wrote about tips on writing effective SEO content, but what happens if your business doesn’t have anything to blog about consistently because the industry is boring?
1. Offer Tips on Your Blog
This is one of the most important areas in generating engagement content.  Instead of consistently writing content about your company, offer tips related to your industry.  If you have a business that sales vacuums, offer tips on how to replace the vacuum bag.  By offering helpful tips, you will get more leads by proving credibility in your industry.
2. Don’t Have A Boring Voice On Your Blog
As we wrote about in an earlier post, a blog is defined as an online journal.  This means you should write your blog as if you were talking to a friend or a family member.  Of course, make sure it’s free of grammatical errors, but don’t make your blog content too technical for the average reader.  Don’t use your industry lingo and terminology as if you were talking to a co-worker.  This will only make your content boring to the average reader and will likely drop followers quickly.
3. Add Style To Your Blog Posts
This goes hand-in-hand with having a voice.  When you blog, it’s good to ask questions and even add some humor and emotion in your blog posts.  When you blog, you are trying to establish a name for yourself and your brand and adding a style will help with that.
4. Add Visuals
With the popularity of Pinterest and statistics showing how high engagement can be when posting pictures on Facebook, it’s obvious that readers love having a visual to go with the blog.  Because each niche will have different followers, try experimenting with different visual options such as funny pictures, infographics and video.
5. Add Sources and Statistics
Adding statistics and linking to the source will help improve your credibility when publishing your post.  It will prove to the customer that you know what your blogging about and that also stay current on the industry.
Once it is published, post it on all of your social media channels.  Try posting it in a style that drives interaction.  Social media should be used by every business, even the “boring” ones.
Are you in a “boring” industry?  If so, what are some thing you have blogged about?
 http://bit.ly/N3sSCe

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Interesting post about how boring businesses can blog.
5 Tips For Writing Interesting Content For Boring Industries
Writing and publishing fresh content is one of the most important responsibilities of owning a website.  Not only is publishing new content important in building your brand, but it’s also very important in helping out with search engine rankings. I would even go as far as saying that well written and consistent blogging is mandatory for rankings and overall Internet success.  Recently, we wrote about tips on writing effective SEO content, but what happens if your business doesn’t have anything to blog about consistently because the industry is boring?
1. Offer Tips on Your Blog
This is one of the most important areas in generating engagement content.  Instead of consistently writing content about your company, offer tips related to your industry.  If you have a business that sales vacuums, offer tips on how to replace the vacuum bag.  By offering helpful tips, you will get more leads by proving credibility in your industry.
2. Don’t Have A Boring Voice On Your Blog
As we wrote about in an earlier post, a blog is defined as an online journal.  This means you should write your blog as if you were talking to a friend or a family member.  Of course, make sure it’s free of grammatical errors, but don’t make your blog content too technical for the average reader.  Don’t use your industry lingo and terminology as if you were talking to a co-worker.  This will only make your content boring to the average reader and will likely drop followers quickly.
3. Add Style To Your Blog Posts
This goes hand-in-hand with having a voice.  When you blog, it’s good to ask questions and even add some humor and emotion in your blog posts.  When you blog, you are trying to establish a name for yourself and your brand and adding a style will help with that.
4. Add Visuals
With the popularity of Pinterest and statistics showing how high engagement can be when posting pictures on Facebook, it’s obvious that readers love having a visual to go with the blog.  Because each niche will have different followers, try experimenting with different visual options such as funny pictures, infographics and video.
5. Add Sources and Statistics
Adding statistics and linking to the source will help improve your credibility when publishing your post.  It will prove to the customer that you know what your blogging about and that also stay current on the industry.
Once it is published, post it on all of your social media channels.  Try posting it in a style that drives interaction.  Social media should be used by every business, even the “boring” ones.
Are you in a “boring” industry?  If so, what are some thing you have blogged about?
 http://bit.ly/N3sSCe

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7 SEO Terms You Should Know
Top 7 SEO Terms You Should Know
Communicating with existing and potential SEO clients often involves a lot of defining abbreviated terms related to SEO and Internet marketing.  A typical question when I mention the word “SEO” is “What does SEO mean?”  This usually moves to a deeper explanation.  There is a lot of lingo in Internet marketing, primarily the SEO niche.
Here are some of the top discussed SEO terminology terms and what they mean:
Top 7 SEO Terms You Should Know
1. SEO: SEO stands for Search Engine Optimization.  This is the process of using multiple methods and strategies to rank a website higher organically in search engines such as Google and Bing. The SEO process does not refer to the paid ads that you see when performing a search query.
2. SEM: SEM is short for search engine marketing.  This is a vague Internet marketing term as it reflects using multiple strategies..  SEM typically refers to driving traffic traffic to a website organically (SEO) and paid search (PPC) .
3. Backlinks: A backlink refers to another site using a hyperlink to link back to your website.  It is important that any form of a backlink linking back to your site is valuable and shows no spam techniques. It’s also important to have a wide range of diversity in your backlink portfolio.
4. Anchor Text: An anchor text is when a website uses specific text to hyperlink back to your website.  For example, a website might hyperlink the keywords of “Utah Dog Training” to link back to your dog training website so that you would be directed back to your site if you clicked on the words “Utah Dog Training”.
5. Blog: A blog is a very valuable tool to have in regards to SEO and building your brand.  A blog is defined as a web journal.  Blog posts are typically different than pages as you are giving tips, thoughts, news and more where as pages typically don’t change too often.  A blog is good to keep fresh content coming from your site.
6. SERP: SERP stands for Search Engine Results Page. Exactly how it sounds, this refers to the page you get whenever you perform a search query on a search engine.
7. Search Engine Algorithm:  This refers to the mathematical formula that search engines use to determine where a website will rank.  The biggest challenge with SEO can often be that search engines typically don’t reveal their entire algorithm.  Search engines often release major updates such as the Google Panda update that significantly effect rankings and other times, minor ones are quietly updated.  The majority of the time when you see a rapid increase or decrease in your website rankings, it’s because of a search engine algorithm change.
SEO Terms Summary
Whether you are a website owner or a web designer, staying up to date on SEO terminology is key to successfully managing your website and rankings.
What are some SEO terms that you hear often or that we didn’t include in this list?
http://bit.ly/OJA06O

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Check out our cheat sheet for images sizes on Facebook, Twitter, Google+, and Pinterest. http://lbmp.to/M8i6Z4

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Is Email Marketing Still Effective?
One of the the most original forms of Internet marketing is often a method that is overlooked by most business owners. That is email marketing.
With so many Internet options including search engine optimization, pay-per-click and social media, people tend to overlook the power of effective email marketing. On average, your customers will spend nearly 2.5 times more money if they receive regular email communications from you. It’s a similar concept to building a social media presence.
How to Start a Solid Email Marketing Plan
Your first option is to hire us to do create you a custom email marketing plan with custom graphics with a complimenting call to action.  Yes, there was our plug.  If you choose to tackle email marketing yourself, you also have options.  The first step before creating your email is to carefully design an effective email template.  Your template should flow with your website as well as contain other valuable information such as logos, images, social media, links to your website, contact info and more.  Creating a template from the beginning will save you time for when you build future email marketing campaigns.
Your Email Subject is Key
This has to be one of the most valuable parts to your email marketing strategy.  This will be the only first impression that you will get with your customer to open your email.   You want to focus on keeping the length short, but yet enticing so that they will want to see what’s in the body of your email.  We have seen cases of curiosity to a more shocking type of subjects.
Effective Email Marketing Content
We recommend experimenting with your content.  Make sure you have analytics installed on your email marketing campaigns so that you know what your visitors are doing and what is giving you the best success.  Every niche will be different.  Try and include things that the reader will find useful such as tips, resources and giveaways.  Don’t be scared to through in some kind of offer to your subscribers without being too spammy.
Collect Email Addresses
Collect your own email addresses from your website, social media, expos and anywhere else that you can think of.  We don’t recommend buying email addresses as these tend to typically be old and could get you in trouble and marked for spam in the long run.
There are several other tips that we will include in future posts, but this covers the basics of email marketing.
What methods have worked for you and your email marketing?
http://lbmp.to/N7z0sf

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With all of the recent search engine algorithm changes, high quality content on your website is more important than it ever has been for your websites SEO.  Writing and publishing new content also helps build your business, follower count and overall credibility.  With new fresh content being added to your website, it’s very important that you are inner-linking your pages and posts correctly while doing so.  Internal linking should be part of your SEO strategy, in addition to your inbound link building plan.
SEO Benefits of Internal Linking
With effective internal linking on your website, you can achieve ranking for keyword phrases much easier.  Even though building external links from other sites to your own site is important, drawing up a plan for your internal linking strategy is just as important.  Search engines such as Google and Bing attempt to show the most important pages when search queries as performed and proper internal linking can help.  External linking from other sites to your own site is a form of a popularity contest by other sites ‘voting’ for your site with the backlink being a form of a nomination, and internal linking is a form of nominating and voting for other pages for the popularity contest.
Linking from your high authority pages to other pages will help tell search engines the value of your other pages.
How to Maximize Internal Linking for SEO
Before you being working on your internal linking, you should have a list of all of your websites pages and posts and then rank them in order of what you feel is most important to search engines.  Search engines will treat internal links as a indication that those pages being linked to are important and should have higher authority.  You most important pages should be included in your main navigation with your 2nd most important tier of pages being inner linked from those pages.  After you come up with your list of all of your pages, take a look at some of your older pages and posts and try to create a plan of internally linking some of your fresher content to some of those old pages to keep them alive with search engines, therefore helping your SEO.
Don’t keyword stuff your internal linking.  With all of the changes to Google’s algorithm such as the Google Penguin update, having every single page have an identical internal link could be flagged as a form of negative SEO.  Try and spread out your internal linking if possible by linking to some of the less popular pages.  This will help out with longer tail key phrases for your SEO rankings.
Internal Linking Summary
If done correctly, you can keep your entire site fresh to search engines.  This will help your blogs and pages that were written a while ago keep it’s value strong with search engines, instead of only depending on only fresh content.  You will also see your SEO strongly benefit from internal linking as well.
http://lbmp.to/QrnFUk

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We are very excited to announce that we will now be offering a first page Google guarantee on most of our local SEO packages. This first page reflects the organic SEO ranking ranking.  We have managed enough local accounts that we feel confident enough to be offer this kind of guarantee.
SANDY, UTAH – June 26th, 2012
Local Bump, an Internet marketing company specializing in small to medium businesses announced today that they will now be offering a first page guarantee for all new local SEO clients. This comes after revamping their local business packages to include a strong mix of SEO, pay-per-click (PPC) advertising, social media and more.
“We have been involved in all forms of Internet marketing for several years and are in a position where we know what works to achieve 1st page rankings on Google and other search engines,” said Dan Edmund, CEO of Local Bump. “We have strategically designed affordable local internet marketing packages for small business owners, allowing us enough confidence to offer a 1st page guarantee. On average, we have been able to rank local business owners on the first within just a couple of months.”
Local Bump’s first page guarantee ensures that the client will be ranking on the first page of Google within 6 months. If they are unable to achieve first page results, Local Bump will continue working on the campaign for free until it is ranking on the 1st page.
Local Bump is introducing this 1st page guarantee with their new redesigned local SEO packages to make it simple for small and medium size businesses to get noticed online. Their local advertising packages starts at $299 per month and will include a solid mix of effective search engine optimization (SEO), Pay-Per-Click (PPC) management and social media marketing. They also offer customized plans as well.
About Local Bump Online Marketing
Local Bump, an entity of Static Media offers online marketing to small-medium business owners. They have a focus of improving return on investment. Local Bump has also shown their commitment to Pay-Per-Click (PPC) advertising by obtaining the Google AdWords and Microsoft adExcellence certification . With over a 90% customer retention rate, they have been able to prove that they have solid understanding of successful Internet marketing.
 http://lbmp.to/Mr4SHi

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The reason you are here, admit it or not, is because you want to increase your rankings and receive a higher customer base through local SEO. You have a business and for an unknown reason you are not getting the traffic you expected and hoped for to your website. This blog post is for the basics of Local SEO and why it is important to help you achieve the results you are seeking.
Tips to Improve Your Websites Local SEO
Update Title Tag and Improve Content – Put keywords in meta title tags and on-page content. Don’t just over populate the website with the keywords. If necessary, rewrite pages to make the new keywords completely relevant.
Update Keyword Research- This goes along with number 1. Search terms for your niche are continuing to change and will never be the same. Research the keywords that are working and change the ones that are not.
Add New Content For New Keywords- If you are changing some of your target keywords, be sure to add new content that is relevant to the changes. Google loves new content, so it is important to change things up a bit.
Update Good Backlinks-  Ideally, a good anchor text should include keywords. Check where your backlinks are coming from, if they do not contain the keyword ask them to change the text.
Remove Negative Backlinks- If there are links coming linking to your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.
Update Directories- Most websites will list their site in a directory and forget about it down the road. Niches change and your keywords most likely have too. Now is the time to spruce up your directory listings.
Run an SEO Diagnostic- This is important to help you see what Google sees. They also offer a free tool that allows you to run a diagnostic to see the target issues that need to be addressed immediately.
Update Social Media Profiles- Social media management is crucial to gain a new audience so it should be relevant to your niche. If your keywords have changes, be sure to update them on your Social Media pages as well. If you have a Social Media Manager, be sure they are up to date with the changes as well.
Local SEO Review
Don’t be daunted by the many aspects of Local SEO. Google always introduces a ton of changes to their ranking formula. The best way to stay on top, is to continue to update your website, don’t expect traffic from a website that does not keep up to date with the constant changes of the niche. Following these few steps will help improve your local SEO, that is the goal right?

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Pinterest has grown to the 3rd largest social network in only two years, only behind Facebook and Twitter.  This number is based of the number of site visits in March of 2012.  Pinterest received 104 million, Twitter received 182 million and Facebook with 7 billion visits.
What is Pinterest?
Pinterest’s concept is site built around sharing and “pinning” photos to their profile.  One misconception of Pinterest for business owners is that service based businesses can take advantage of promoting their business with a physical product.
Setting up a Pinterest Account
Setting up a Pinterest account can take a day or two since it is handled by invitation only.  Once you apply for an account, typically you can expect a confirmation within 1-2 days.  We recommend setting up your Pinterest account with the method of an email address and password, rather than your Facebook or Twitter account.  This will allow you to give access to employees for your Pinterest account without giving them access to your personal Facebook or Twitter account, since Pinterest doesn’t allow integration to Facebook business Pages yet.
Setting up Your Pinterest Boards
Once you have received your confirmation, it is now time to setup your Pinterest pin boards.  As with all social media channels, consider your audience and what their interests are when setting up your boards.  Social media marketing is about branding, more than direct sales.  The focus should be on building a following by focusing on interesting concepts and ideas.  A good recommendation when setting up your Pinterest boards is to search by keywords and see how others are taking advantage of Pinterest.  Think outside the box by showing before/after pictures, books/resources, infographics, company event photos, etc.  Also, just like your other social media channels, fill in all of the content in the fields provided with descriptive keyword based titles.
Enable a Pinterest Pin It Button on Your Website
Just like a Facebook ‘Like’ and a Twitter ‘Tweet; button, you should also download and add the Pinterest ‘Pin It’ button on your site so that your site visitors can easily ‘pin’ items from your website.  When users pin photos from your website, the link is automatically included back to your website, which can help your SEO rankings and traffic since Pinterest allows Google to follow those links.
Pinterest for Business Engagement
Just like other social networks, it’s important to engage and encourage interaction.  Comment on interesting boards you come across as well as follow boards that you find interesting.  Don’t be scared to re-pin one’s photo as well.  Also like your other social media networks, keep an eye on your interaction and know what works and what is not working.  Following these steps will help in getting Pinterest followers.
How have you integrated Pinterest with your business?
 http://lbmp.to/Lgzr3l

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Ever since Facebook went public, they have significantly increased their advertising with a wide variety of new advertising options such as new Facebook mobile options, so it comes at no surprise to hear that Facebook will be using a more sophisticated form of delivering advertisements to users.
Bloomberg announced the Facebook service called Facebook Exchange yesterday which will allow Facebook advertisers to deliver specific ads based on where they have browsed on the Internet outside of Facebook.  This will be done by having the Facebook Exchange program place cookies, or a small piece of code on third-party websites. After you have visited these 3rd party sites with this cookie, you could see ads on Facebook based off of that cookie.  For example, if you visit are in the market to buy a new cell phone and have previously visited  cell phone related websites, your browsing history will be remembered by the Facebook Exchange cookies that was installed on the sites you visited.  Once you log in to Facebook afterwards, you will likely see Facebook advertisements related to cell phones.
This will likely increase conversion rates for advertisers.  Up until the Facebook Exchange program, Facebook advertisers could primarily only target users based off of their interests that the Facebook user put in their profile. This has been a service that Google has been doing for a while to effectively target ads.
Facebook Exchange Pricing
Facebook spokeswoman, Annie Ta said, “Prices will be based on the cost per thousand viewers and spots will be sold via-third party technology partners.  It will debut within weeks.”  The partners that will be selling these type of ads will include AdRoll, TellApart, Turn, Trigit, DataXu, MediaMath, AppNexus and The Trade Desk.
Facebook Exchange Privacy Concerns
Many Facebook users may be concerned with invasion of privacy with the Facebook Exchange program collecting data from users browsing 3rd party websites.  Facebook users concerned with this can opt out of this by disabling cookies on their browser.
Does this new form of Facebook advertising concern you? As an advertiser, will you be using this as part of your social media marketing strategy?
 http://lbmp.to/MSnpNX
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