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Hearst Bay Area
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Nonprofits should use video to engage audiences. You can explain your story and purpose while adding personality and educating donors.
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Negative keywords are part of negative targeting where you select keywords that filter who sees your ads based on search queries.
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A single ad impression probably won't lead to a conversion, but retargeting reminds customers of what they've seen through multiple platforms. Retargeting is proven to work with the right campaign strategies.
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Use Google's Keyword Planner to find the most relevant keywords to use. Picking what you think will work might cost you more than you want.
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Gated content can have great benefits like a whitepaper in exchange for an email, but it can also turn people off because they just want to read content. Don't lose potential leads by gating all your content.
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85% of customer relationships will be managed by machines in the year 2020. Have you researched marketing automation? Check out 39 other stats and start implementing it now.
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With an average 4 minute watch time, YouTube videos are a great ad option. Using TrueView ads get in front of the audience you want.
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You can't rely on applicants finding your open positions, you have to showcase your brand and attract them. Social media is the platform where you can introduce everything about your company.
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Students already know they're going to college for a degree. What they're more interested in is finding out what campus life is about. Use social media to show off the life they can have outside of classes.
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Yelp reviews aren't going anywhere and business owners have to respond to criticism. Here are some examples of how to respond properly without losing your cool.
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