Profile

Cover photo
62 followers|107,187 views
AboutPostsPhotosVideos

Stream

artegic

Shared publicly  - 
 
When a user subscribes to a newsletter, we can assume that he will regularly open it and interact with it, although not necessarily with each edition. But what happens to inactive newsletter subscribers who have not responded to a newsletter over a longer period but have not unsubscribed, either? What are the common reasons for this and how can we avoid this and reactivate inactive users?
1
Add a comment...

artegic

Shared publicly  - 
 
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails.
1
Add a comment...

artegic

Shared publicly  - 
 
No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic.
1
Add a comment...

artegic

Shared publicly  - 
 
Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important facts about mobile marketing in a comprehensive infographic.
1
Add a comment...

artegic

Shared publicly  - 
 
Throughout the lifecycle in e-commerce, there is a large number of triggers waiting which, with the right dialogue marketing measures, can be used to activate, retain and emotionalise customers.
Throughout the lifecycle in e-commerce, there is a large number of triggers waiting which, with the right dialogue marketing measures, can be used to activate, retain and emotionalise customers.
1
1
Add a comment...

artegic

Shared publicly  - 
 
A/B testing is very popular for the optimisation of home and landing pages. However, after initial quick wins, success rates often slow down. This can be avoided by consistently including the user viewpoint. We would like to demonstrate four ways of how the user viewpoint can be implemented in the testing process of landing pages.
1
1
Add a comment...

artegic

Shared publicly  - 
 
The trend of viral marketing is commonly associated with social media platforms such as facebook, twitter etc. This is hardly surprising as the intensity of the virality is easily trackable by means of likes and the sum of shared content. However, we should not underestimate the significance of email forwarding: according to Litmus, a large proportion of the generated visits is reached through forwards via email.
1
1
Add a comment...

artegic

Shared publicly  - 
 
We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic.
1
Add a comment...

artegic

Shared publicly  - 
 
Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic.
1
1
Add a comment...

artegic

Shared publicly  - 
 
The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important facts in an infographic.
1
Add a comment...

artegic

Shared publicly  - 
 
Remarketing emails are easy to employ and when the design and implementation is right, they are a promising tool to realise the turnover which was thought to be lost.
1
1
Add a comment...

artegic

Shared publicly  - 
 
“How much can I invest to win a new newsletter subscriber?” How much profit does each new subscriber give me on average?” In order to answer these and similar questions, you can use a customer lifetime value calculation. The individual steps of this calculation will be explained in this article.
1
1
Add a comment...
Story
Tagline
Email marketing, online CRM, online dialogue marketing, social media, ELAINE, marketing automation, mobile email
Introduction
artegic AG supports companies in the construction of loyal and profitable B-to-B and B-to-C customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, RSS, mobile and social media.

With the online CRM technology ELAINE FIVE, artegic offers a unique high-performance solution for the comprehensive realisation of campaigns, as well as marketing automation based on self-sharpening analytical customer profiles. artegic received the eco Internet Award 2012 for its trend-setting implementation of data privacy requirements.

Internationally, each month, approximately 2.7 billion emails, SMS and social media messages are sent via ELAINE FIVE. As an associated company of the Fraunhofer Gesellschaft, artegic draws on the know-how of the latter, as well as the expertise from long-standing best practice with renowned clients, such as RTL, PAYBACK, Web.de, REWE, maxdome, Hyundai and the German Federal Ministries of Finance and Justice.

artegic is certified company-wide by TÜV Rheinland, according to the international standard for IT and Data Decurity ISO/IEC 27001.
Contact Information
Contact info
Phone
+49(0)228 22 77 97 0
Email
Address
Zanderstraße 7 53177 Bonn