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Firefly Communications
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Firefly: PR in high definition
Firefly: PR in high definition

57 followers
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Firefly Communications's posts

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David Gallagher announced winner of the PRCA Mark Mellor Award 2015 

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Account director +Charlotte Stoel gives her tips on how to integrate employer branding into the #PR programme.

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CEO +Claire Walker gives her advice on how to maintain the best results from your #PR agency

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Firefly has been appointed by Construction Industry Solutions (COINS) to handle the international #PR surrounding the inaugural COINS Construction Industry Grand Challenge (CCIGC).

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A PR plan with no goals, no measurable targets and woolly objectives is like driving around with your satnav on, but no destination programmed in. Our CEO +Claire Walker gives her tips on how to write good #PR objectives.

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With the ease of consumption and sharing of popular content we see constantly in today’s digital world, it’s no surprise the lines are a little blurred between what constitutes copyright infringement or image plagiarism. Read senior account executive +Lucy-Ellen Steadman's top five tips on avoiding plagiarism.

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"We don’t just necessarily consume the news to be informed, we consume it to be entertained." Account Director +Charlotte Stoel explores whether #PRs in the entertainment business, with a little help from Freakonomics.

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Firefly Communications has had its brief with German software firm SoftMaker extended to cover #PR activities in the UK after a successful partnership in the technology firm's home country.

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A company called Automated Insights has developed a piece of software called WordSmith that generates news stories on topics such as finance and sports, which are published on the likes of Yahoo!, Associated Press and other outlets. With such technologies already changing the role of journalists, Managing Director +Phil Szomszor looks at whether #PR is under threat too.

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People love to hate #PR professionals because they think we lie and don’t speak openly and truthfully. The good news is that PR people have fallen down the list of most hated professions but there is still plenty of work to do, continuously. CEO +Claire Walker talks #ethics in the PR industry.
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