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Atul Sikrai
Works at wiTdom investment advisory
Attended University of Mumbai
Lived in Mumbai
1,305 followers|47,127 views
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Atul Sikrai

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It is so hard to leave—until you leave. And then it is the easiest goddamned thing in the world!!!
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Atul Sikrai

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There are times when you realize that you're trapped. All your "escapes" are mere distractions or detours from where you're actually going. You see a light at the end and keep walking towards it. But the closer you think you are, the father it gets away from you. And you feel trapped. All the roads to the end are blocked or a dead end. Your legs start to tire. You don't feel like you can walk anymore. And that's when you see "it". The "it" you thought you had left behind. The "it" that has now caught up and is coming at you in fulll speed. Its like the rabbit woke up just in time to catch up to the turtle and won the race. And your body feels numb. You try to move but you feel immovable. And you let it devour you. Tear you apart limb to limb. And you somehow don't feel the pain of having your limbs torn apart from your body. You just wait for it to end. And when the "it" finally spits you out, you dare to look at it. And you're shocked by what you see. It has your face, your eyes. But its uglier. More dangerous. Its like this monster inside you which finally escaped and is now wreaking havoc for you. 
And once again, you start to run. With whatever's left of you, you run. You cry for help and you feel a hand reaching out for you. A voice calling out to you. But the hand is out of reach and the voice is too distant. But you keep running towards it, not daring to look back at the "you" that's chasing you. You run.
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Must watch awesome video.
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Atul Sikrai

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Page views all time history            21,451 Posts Entry Pageviews Brand Diagonal 16 Feb 2011 6656 Advertising Strategy 18 Feb 2011 4540 Digital World & Ways 5 May 2011 4178 creative-out-of-the-box-...
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When I first took to writing short stories, which was about 6yrs ago, I thought it would be an easy task. I have always been an insecure pencil pusher, cautious of my grammar and spellings, and I had surmised that the only challenge in my way of writing decent short stories would be the correct usages of tenses and participles. After six yrs and only God knows how many days, I realize how wrong I was. Utterly wrong. Thoroughly wrong. You do not Write short stories, you Live them. Every character is your own- as lively as you, with certain parts of your own personality and bearing a striking resemblance to somebody you know, or had known at some juncture in your life. You give birth to them, and then introduce them to each other. It feels special, as if you are creating a world of your own, with people who behave and act in ways you want them to. You decide the smallest of intricacies of the world they live in, and you get to choose what clothes they wear and what food they eat. You have to weave a thread- a delicate, minute thread, and you have to make sure that your characters sound and read the part they are playing.
I did not realize any of it first- I thought it would be as simple as writing an analysis of a latest political happening, or penning down a personal experience in the first person. And very soon my short stories, or rather, the characters that I had in mind, made me realize that it wasn't going to be this simple. I had decided not to work too much on the setting or the description of the places involved, and I wanted to focus on the behavioral aspect of the characters instead. But this is not possible. Even if you read the most uncomplicated short story writers of our times, Pearl S. Buck or Ruskin Bond for instance, you would realize that even though they do no focus much on the detailing of the places in their stories, they use very subtle expressions and observations, which allow the reader to have quite a vivid image of the characters and the setting in their minds. Their delineation is so fine-drawn, it does not even care to bother you. It reads very easy, and it sounds quite simple, but over the course of time, I have realized that it is one of the most difficult ambitions that an aspiring story teller can try to achieve.
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You drink away the sadness
You smoke away the pain
You try to feel better
With substances in your veins
There's a rush that you get
You feel so high
You float above the clouds
You fly up in the sky
You try to feel better
By taking another pill
You try to feel better
When deep inside all you are is ill.
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Atul Sikrai

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Why does one write? What is the purpose? You can very well get away with an illogical story, calling it a figment of your imagination or complete fiction but when you apply yourself, and come up with something convincing and graphic, it not only satisfies you from within, but also gives you a strange hope that someday, somwhere, your story might actually happen.The challenge is not to write, but to write sense. Stories are meant to appeal to the heart of the reader but that does not mean it has to be without any rationale, or reason. A story, with relatable environs , and with characters that you have met and known in the past, holds a special place in the library of your heart. An amalgamation of little logic,with emotions that do not seem imposed or forced, is always welcome. It is sad that I have not been able to write a single short story till date but now, I at least know what it takes. I have to be my characters. I have to visit places where they live, and destinations where they want to go.
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Atul Sikrai changed his profile photo.

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Why does one write? What is the purpose? You can very well get away with an illogical story, calling it a figment of your imagination or complete fiction but when you apply yourself, and come up with something convincing and graphic, it not only satisfies you from within, but also gives you a strange hope that someday, somwhere, your story might actually happen.The challenge is not to write, but to write sense. Stories are meant to appeal to the heart of the reader but that does not mean it has to be without any rationale, or reason. A story, with relatable environs , and with characters that you have met and known in the past, holds a special place in the library of your heart. An amalgamation of little logic,with emotions that do not seem imposed or forced, is always welcome. It is sad that I have not been able to write a single short story till date but now, I at least know what it takes. I have to be my characters. I have to visit places where they live, and destinations where they want to go.
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Atul Sikrai

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Page views all time history   7,693 Posts Entry Pageviews Soldier and Software Engineer May 25, 2011, 2 comments 434 Shekchilli, Gangu Teli, Mitti ka Madhav and Raja B... Jun 15, 2010 397 Hidden Secrets Of ...
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Work
Occupation
Head of Asset Management company
Employment
  • wiTdom investment advisory
    Sr Vice President, 2006 - present
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Previously
Mumbai
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Investment & Brand Expert .
Introduction
Sr Vice President & Head Of Equities wiTdom investment advisory.Founder & Chief Mentor for
Brand Diagonal . Motivation Expert for Esteem Melife.
I have 14 years of experience in Brand building,Marketing & Financial Markets.Person with vision.Long term goal to have ever lasting impact on Capital Markets.Person with Attitude for success in Life and love for wealth and happiness.
Portfolio Manager,Wealth manger,Asset Mangement. wiTdom is a global investment management firm committed to providing sophisticated clients with superior asset... management solutions and services. We offer a broad range of investment products, including equity and fixed income strategies across global developed and emerging markets, as well as absolute return strategies. Our client base includes endowments, pension funds, public funds, foundations and cultural institutions. Atul Sikrai’s exceptional ability to translate his expanding acumen into solid results has differentiated him from the mainstream; setting the stage for a highly-active career. Earning the respect of seniors, Atul’s been recruited & re-recruited, borrowed & loaned; sometimes juggling multiple assignments. This diverse, rapid-paced mix of permanent & consulting work has enabled him to develop an exceptional array of competencies. Multi-hat experience, across has significantly enhanced his expertise and utility. 
Atul Sikrai identifies new business opportunities; develops and prepares marketing presentations that address asset allocation, the selection of Investment Managers in equities, fixed income and alternative investments; works in conjunction with investment research and other areas of the firm to respond to client needs; analyzes client equity, fixed income and alternative investment portfolios; works on discrete projects related to strategic planning, product development and other marketing infrastructure issues. Participates in classes, role-play simulations, and other instructional events conducted by wiTdom professionals on a broad range of topics, including portfolio construction and management, selling techniques, trading language, investment analysis and market specific knowledge in conjunction with investment research and other areas of the firm to respond to client needs.
* Ongoing lead generation project to support regional affiliated office.
* Completes projects and presentations on various products, market strategies, key transactions and research analysis for various business units.
Brand Diagonal
Founder · Mumbai, Maharashtra
Responsible for designing, developing, and presenting comprehensive strategic online and social media plan initiatives. Providing leadership, direction, and rel...evant insights that guide the social media efforts and integrated marketing communications planning for clients and their brands. Applying knowledge to develop social media marketing plans that add value to the brand and identify future opportunities within the social media space. Provide thought leadership and drive innovation across the various engagements. Implement strategy across social channels, monitor and optimize campaigns to drive engagement across projects.Lead the development of insight driven digital strategies from opportunity spotting to experience design for our valued clients. Craft and present recommendations to senior client leadership for approval. Perform detailed evaluation of client business environment including customer needs, capabilities and assets, and competitive realities to identify the right camp.
Education
  • University of Mumbai
    B.E (Terna Engg)
  • D J Doshi Eng Med
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Gender
Male
Relationship
Single