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Lisa Vaughn
Works at Gladiator Law Marketing
Attended Berea College
Lives in Berea, KY
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Lisa Vaughn

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SEO has changed. Google has changed. The online behavior of your potential client has changed. Has your Web marketing changed?
Wherein I outline several popular misconceptions about what SEO is, and attempt to better define it.
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Lisa Vaughn

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Building the perfect Google+ page... Some good, practical tips.
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We've seen increasing dialogue about the affects of social signaling on SEO. Another good case study...
 
Case Study: Social Signals to Improve Search Rankings

Simple case study about the power of social signals that includes Twitter, Google+, Facebook to find out how social signals impact on search rankings.


#socialmedia #socialmediamarketing #socialshares #socialsharing  
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Announcing, the Spring 2013 edition of Law Firm Marketing Magazine, published by +Cindy Speaker . As the first digital interactive marketing magazine for attorneys, your next winning marketing strategy is only as far away as your iPad. Read more about this edition’s featured articles and contributors, including Lisa Vaughn, “Tips for Holding Your SEO Provider Accountable”: http://www.gladiatorlawmarketing.com/law-firm-marketing-magazine/ 
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Lisa M. Vaughn - Gladiator Law Marketing (www.GladiatorLawMarketing.com)
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Leveraging the Power of Slide Decks to Boost your SEO, Social Content Marketing Institute

Press Releases – Infographics – Video – Slide Decks??? While slide decks have been around for some time, learn more about how this content marketing model is playing an increasingly important role in Web marketing strategies.

http://www.seomoz.org/blog/leveraging-the-power-of-slide-decks-to-boost-your-seo-social-content-marketing-whiteboard-friday
In this week's Whiteboard Firday, we are going to be discussing how you can use slide decks for web marketing. I've been leveraging the power of slide decks for quite some time now and would like to s...
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Lisa Vaughn

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When iOS 7 is released to the masses, expect major changes in your Analytics to report properly on Google search traffic from iOS 7 users.
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10 Things To Do Every Workday… As a classic To-Do list, Type-A personality I had to give two thumbs up for this article. Practical reminder that we achieve success by all the little decisions and tasks we apply ourselves to each day (assuming your to-do list has the ‘right’ items on it).
http://www.linkedin.com/today/post/article/20130326165036-7668018-10-things-to-do-every-workday?trk=mp-details-rc
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Great share, +Dan Goldstein. We all have the opportunity to ask how we utilize social media to promote our message... Or not.
 
Made it is to obvious, but the prevalence of social media is now showing up in mainstream advertising.
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Huzzah! Our very first Web Marketing e-Bulletin left the Outbox yesterday. Did you get a copy? Want one? Drop me your email address and I will send our e-Bulletin your way. http://www.gladiatorlawmarketing.com/contact-us/  
Included in March: Sending the Right Social Signals? How to Boost your Conversion IQ. And, more about our name, “Gladiator”.

Coming up in April: Relationship Counseling for Attorneys and SEO Providers. Five Small Design Changes to Improve User Engagement.
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Video from Google: How to Master SEO in 10 Minutes (for Startups), http://mashable.com/2012/06/26/google-seo-tips/  
Nothing astonishing, but a solid rundown of some top best practices. I often learn the most by listening ‘between the lines’. Spend the 10 minutes to watch this SEO video from Google and you’ll give yourself a chance to (a) Double-check your own basics; (b) Understand the importance of onsite usability to Google and your rankings; (c) Get motivated to participate and interact with your own online social buzz.
 
A few cliff notes:
-          As you add content to your website, use the “Fetch as Googlebot” tool in Webmaster Tools to submit those new pages to the Google index.
-          Consider PageLoad times – how long it takes for your site to load. Google aims for sites that load in 0.5 seconds, wow!
-          Use consistent anchor text on internal links (links between pages on your website) to help promote Sitelinks in the Google results.
-          Each page should focus on a singular, logical topic.
 
Thanks, Google!
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Following the refresh of Google’s Panda update yesterday, this is a good time to refresh our marketing selves about Panda Philosophy:
 
-          Pandas are Very Smart Geeks. The “Panda machine-learning algorithm” uses AI to get smarter about duplicate content, content scrapers, and what makes a human revisit a website (along with about 1m additional considerations) to differentiate between quality and low-quality websites.

-          Very Smart Geeks Appreciate Quality. Therefore, Pandas Appreciate Quality. You can read more about Panda Matt Cutts and quality tips here: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html (4/24/2012). Content is critical, including layout, note:

“we [Google] launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.””

-          Pandas like New Growth to Chew On. While old-school factors, like PageRank, continue to be downgraded, date-stamped, fresh website updates and content taste best to Pandas. Forget relying on RSS feeds for fresh news headlines and keywords (boo hiss) and limit your reliance on “evergreen content”. Give Panda something new and yummy to chew on.

-          Pandas are like Santa Claus. They both know when you’re good and when you’re bad.

“We [Google] want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.”
 
Stay Updated: Google Webmaster Central Blog, http://googlewebmastercentral.blogspot.com/
More About the Panda refresh from SEO Roundtable: http://www.seroundtable.com/google-panda-3-8-15350.html
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In her circles
201 people
Have her in circles
602 people
J Morgan Hargrove's profile photo
Minh Nguyen's profile photo
Ardis Gage's profile photo
Foster Web Marketing's profile photo
Travis Smith's profile photo
Johnny Gatt's profile photo
Gabriel F Zambrano's profile photo
James Dimeas's profile photo
Zarlish Usman's profile photo
Work
Occupation
Web Marketing Services / Internet Marketing Consultant
Employment
  • Gladiator Law Marketing
    Owner, 2013 - present
  • Consultwebs.com, Inc.
    Director & Co-Owner, 2013
  • LisaVaughn.net
    Private Web Marketing Consultancy, 2013
  • Lucent Technologies
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Berea, KY
Previously
Lexington, KY - Raleigh, NC
Story
Tagline
Gladiator Law Marketing: A Transparent Approach to Law Firm Web Marketing
Introduction
Why ‘Gladiator’?

You fight for your clients. Isn’t it time your Web marketing company fought for you??

Too often, small/medium-sized law firms find themselves priced out of the market. We believe you have a right to compete, too. Gladiator Law Marketing has your back.

We offer a transparent approach to law firm Web marketing: Itemized Invoices | Flexible Contract Terms | Custom Solutions

Education
  • Berea College
Basic Information
Gender
Female
It is a privilege to work with Bert Louthian and a joy to interact with everyone at Louthian Law. Bert is a genuine, kind and compassionate attorney who exhibits the highest standards and expectations in everything he does. He has a clear sense of what is truly important in life and allows that to guide him each day. I respect Bert’s approach to business, but more importantly, his approach to life. It is a pleasure to do business with his firm and I will continue to highly recommend his legal services.
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reviewed a year ago
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