Do you think coaching on intensity level and commitment can be a fruitful niche for coaches?
Three recent observations have gotten me thinking about the importance of coaching clients on their intensity and commitment levels.
First, the Pine View School is a public charter school in our town that consistently ranks in the top of all schools in the USA. Students win national competitions in all kinds of debating, science, math, and writing challenges, and there is a strong emphasis on excellence backed up with actual performance.
One of the core values of Pine View is what they call "212 degrees." The idea is that, up to 211 degrees F, water doesn't boil. However, with that one extra degree, from 211F to 212F, water boils. The teachers and administrators at Pine View constantly reinforce the idea that pushing one extra degree can make the difference. They give out 212 Degree awards to students who go that extra degree and make water boil.
Second, this week I got to meet and observe in action a fantastic coach. Her name is Ann Smith. She is a 10-time Grand Slam Winner in tennis, and now coaches athletes and executives on her MachIV System (Note that she has a branded and proprietary methodology, something all coaches should have!). Her four-part system looks at a player's intensity level. In the case of tennis she works with players on mental intensity, body language, self-talk, and physical intensity (footwork and swing, especially).
During this time with Ann, I saw a number of players literally transform their game with only a one-hour session, by focusing on their intensity and effort levels, as opposed to being focused on the score or on things outside their control (the wind, the other player's bad calls, their mind telling them they can't play, etc).
Third, this weekend I had a number of bad experiences as a customer, with both tiny and well-recognized brands, as well as with at least one government agency, that remind me (as if any of us need reminding) that many employees lack the kind of intensity, commitment, and focus required to produce outstanding results.
If the front-line employees don't have this kind of intensity and commitment, we can assume that their managers don't have this intensity either, and neither do their bosses, all the way up the chain.
Many executives focus on short-term indicators, on their personal status, on looking good, and on protecting their turf and personal careers -- all at the expense of long-term organizational success.
As coaches, we can help. We can get leaders and their teams focused on what really matters for long-term results. Once we identify these things, we can focus the whole organization on doing what it takes to deliver great products and services, delight customers, and continue to grow. We can find the tennis equivalent of the right swing speed, the right footwork, the right body language, and the right conversations for success. We can get people striving for that 212 degree culture, starting at the top. #executivecoaching