In response to why they are showing applying these oils neat, even on children is because they are safe to do so. I have personally used these oils on my grandchildren with no worries. Yes some of the oils must be diluted for not only children but adults, but the beauty of these oils is that they are safe to put directly on your baby. They are pure with not toxic chemicals and thus safe for baby. If they are not safe for baby or child, then why would they be safe for Me???