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Jennifer Perez
Worked at Benchmark Email
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I'm a former Los Angeles Times reporter and publicist for global email marketing service, Benchmark Email. I'm a frequent contributor to Benchmark Email's blog, so visit my blog profile for more on me.
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Jennifer Perez

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Jennifer Perez

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You've gotten the offer. New startup. Great potential. Get a piece of it while it's hot. The problem? You have to work for free before you cash out. With so many people starting new companies, creating new products and building new apps, one has to wonder: Is working for equity worth it? In this article, Brian Geisel lays out the pros and cons of joining the bootstrap brigade: 
From scope creep to the opportunity to cash in, a look at the good and bad of working in exchange for equity.
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Have her in circles
28 people
Lisa Fletcher's profile photo
Muchomasquewebs's profile photo
Andrew Steven Harris's profile photo
Abel Velazquez's profile photo
Justin Bellinger's profile photo
Mark Thoo's profile photo
Jason Ashley's profile photo
Tom Mitchell's profile photo
Ender Harris's profile photo

Jennifer Perez

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Getting your content to go viral may seem like lightning in a bottle, but the tips from this article can help you turn the odds in your favor:
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Jennifer Perez

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Not sure about using Tumblr for biz? Here's a Social Media Today post by Denise Keller that lays it all out. http://ow.ly/aLc6j
One of the predominant questions surrounding Pinterest’s meteoric rise to the upper echelons of social media visibility has been “didn’t Tumblr already do this years ago?” Indeed, the very image-heavy...
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