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Clive Shepherd
Works at Fastrak Consulting Ltd
Attended Lancaster University
Lived in Brighton, UK
949 followers|494,389 views
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Clive Shepherd

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Compelling content requires some media chemistry
Media chemists know less is usually more Media consumers, especially learners, want the easy life. They're interested in the content, not the container. The technology and the interface with which they interact should be invisible. Your design decisions sho...
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Clive Shepherd

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Six characteristics of compelling content: an introduction
Compelling is not the same as compulsory Meet Meili. She has been working for three months on a 4-hour e-learning programme that teaches employees how to use her organisation’s new CRM system. So far the only people who have used the programme are those for...
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These are the twenty questions I used at the Learning Technologies Summer Forum to diagnose a learning need. What else would you add?
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Every learner is different but not because of their learning styles
I've been reading  Make it Stick: The Science of Successful Learning  by Peter Brown and Henry Roediger (Harvard University Press, 2014). What a great book! It provides a whole load of useful tips for learners, teachers and trainers based on solid research....
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Do no harm - the duty of the learning professional
One of the key differences between professions and other forms of occupation is the fact that professionals are bound by ethical codes. If they contravene these codes they are liable to be disbarred from the profession. Doctors sign a Hippocratic oath, whic...
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Engaging your learner - four do’s and four don'ts
Whether you’re teaching in a classroom, developing some e-learning or producing a video, you’ll be concerned about engaging your learners. Why? Because, if learners aren’t engaged they’ll pay little attention to what you’re offering and they’re very unlikel...
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Clive Shepherd

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Compelling content requires a cunning plan
Second in the series: Six characteristics of compelling content First you need a compelling concept Yes, you probably got it - they’re talking about the same subject. One person’s boring compliance course is another person’s hot topic. If you approach the d...
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Twenty questions to ask when taking a brief
As a learning professional, it’s absolutely vital when you’re taking a brief from a project sponsor that you ask the right questions and are persistent in making sure you get a clear and satisfactory answer.  Here’s my list of essential questions:  About th...
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My contribution to Debunk Learning Styles Month!
I've been reading Make it Stick: The Science of Successful Learning by Peter Brown and Henry Roediger (Harvard University Press, 2014). What a great book! It provides a whole load of useful tips for learners, teachers and trainers based on solid research. Although, believe it or not, I do have a romantic side, primarily I'm a rationalist and I'm drawn to new evidence relating to learning and teaching, even if this confounds my current thinking.Fi...
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Let’s face it, compliance is not the same as learning
A while back I did something quite unusual. I completed a self-study e-learning programme, as a student, not as a consultant running their eye over someone else's work. Some time later, having had the chance to reflect on the experience, I can't resist maki...
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Great blog, challenging & full of practical ideas.  I think this is a must read if you are involved in creating compliance training.
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Doctors pledge to do no harm to their patients. Learning professionals have responsibilities too.
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Engaging your learners - some thoughts as I travel home from the BILD blended learning event today
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People
Have him in circles
949 people
Marcus Scott's profile photo
D Dunkin's profile photo
Eric Matas's profile photo
Russ Powell's profile photo
jehangir khan's profile photo
Michael de Groot's profile photo
Dennis  Thomas O'Connor (Wiredinstructor)'s profile photo
Denise Hudson Lawson's profile photo
Christopher Blackburn's profile photo
Work
Occupation
Consultant in the application of learning technologies
Employment
  • Fastrak Consulting Ltd
    Managing Director, 1997 - present
  • Onlignment
    Director, 2008 - present
  • eLearning Network
    Chair, 2007 - 2011
  • American Express
    Director, Training and Creative Services, 1975 - 1983
  • Epic
    Co-founder, 1988 - 1997
  • VPS Interactive
    Director, 1983 - 1988
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Brighton, UK - Haywards Heath, UK - Lindfield, UK
Story
Tagline
I'm a consultant specialising in workplace learning
Introduction
I'm a consultant specialising in the application of technology to workplace learning and communications.
Education
  • Lancaster University
    Management Learning, 1982 - 1984
  • Haywards Heath Grammar School
    1964 - 1971
Basic Information
Gender
Male
Relationship
Married