Have you ever watched a video on Facebook? Chances are you have. Did you watch it with your sound turned on? According to a Digiday article, chances are you haven’t. The article states that an overwhelming 85% of Facebook videos are watched on mute. It seems a little odd to watch videos without the volume cranked up but Facebook users, and apparently a lot of them, make it work.
This seems particularly helpful for those checking their Facebook at work or places where sound would be inappropriate. Yet how can they get any enjoyment out of it?
Digiday explains that through subtitles and a strong lean towards the visual as opposed to audio, filmmakers are starting to work around this challenge. These videos need to hold a viewer’s attention for at a minimum of three seconds for it to count as a view, so they better have something stimulating on the screen right away. This is even more true with Facebook’s app and how all the videos on one’s newsfeed comes right after the other like a television channel. This means that there are lots of things to skip, which makes it as important than ever to be eye catching. Since viewers are watching and not listening, marketers and businesses need to take this into consideration.
For more info, check out Digiday’s article here: http://ow.ly/xfx7300pGPF
How do you think videos fare when they’re on mute? Let us know your thoughts on this subject!
We’ve finally reached a point where big companies are recognizing social media and as such, a big question is raised. Just how much of the marketing budget should go towards social media prospects? According to The Next Web, a study from Duke University found that businesses spend an average of 9.4% of their marketing budget on social media and it’s predicted to only rise from there. The Next Web projects that, at this time, 10% is the best amount to spend on social media campaigns.
You might be wondering to yourself what exactly is there to pay for? After all, Facebook proudly proclaims that it’s free, as is Twitter, LinkedIn and even Google +. However, as we see with many online services, while the base is free, businesses can really shine when investing into things like Facebook advertising and boosted posts. Everything to promote your brand on social media can cost quite a bit but it can be worth every penny if done correctly.
For more info, check out The Next Web’s article here: http://ow.ly/9UoJ300pB6h
Do you have anything to add? Share your thoughts below!
Every business has a place on social media and every industry has unique rules when engaging with their audience. Each field has different tones, terminology, and demographics that can only make sense to those involved in that world. This also pertains to the music frontier. Musicians, at no matter what stage in their career, thrive on publicity and visibility. How else are they going to get their tunes out there?
It can help all those aspiring music legends to listen to these tips from Hypebot that can really get your social media accounts rocking:
- Pick your crowd. It’s important to be sure your messages aren’t falling on deaf ears or the wrong ears. As Hypebot says, Google analytics can be really helpful to figure out who to target. This tool will work great for musicians who want to reach out to those who listen to their particular musical style.
- Once you found out who your audience is, figure out what they like to see in their news feed. Is it music videos? Tour dates? Perhaps merchandise giveaways? Figure out what they prefer and you’ll have an advantage.
- All that being said, be sure to stick true to the brand you’ve created. Be sure to have consistent logos, voice, and marketing.
- Be sure to answer your fans and feedback, both positive and negative.
As you can see, the above rules can be adapted to any type of business, but for musicians, it is particularly helpful to stick to these rules and strive for social media consistency and effectively.
For more info, check out Hypebot’s article here: http://ow.ly/W8z4300pxZl
What do you think of these rules? Comment below!
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