Unless you have been living under a rock, you know that the holiday season marketing machine is in full swing. Come on, let’s think about it: Christmas trees have been available in stores since September!
While mega brands are dumping most of their advertising and marketing dollars into selling you the latest must-have gadget, toy, foodstuff, or service – smaller brands and companies think, “It’s too late now, we missed the boat!”
If that sounds like you, snap out of it!
When it comes to your Facebook marketing, you are NOT too late to throw your hat into the holiday marketing ring. But….you do need to act fast!
Here are some quick ideas that you can apply to your Facebook strategy that will help you to enhance your holiday market share:
Create a Seasonal Offer: Whether it is a special discount, special package, or a limited time product offer – you need something that is going to pique your audience’s interest in relationship to the season taking place around them. Ensure that your offer is not only attractive enough to your target audience, but that you have created enough urgency around it to force your consumers’ hand to decide and act.
Facebook Advertising: One of the best ways to bring more attention to your range of products and services on Facebook is to advertise. There are many options available on the Facebook Advertising platform that you can use to drive traffic to your site, help people claim your special offer, build awareness, boost posts, and much more. With a minimal budget set to run up to Christmas, you will be able to maximize your exposure to your target audience. Play with your budget and timings and remember to track your results!
Seasonal Branding: A big mis-step that companies who are looking to do a focused holiday campaign make is not adding seasonal branding to their Facebook Cover Image. Within reason and within the confines of your own branding, add seasonal imagery, show your special offer or package, and give deadline specific information. Be creative!
To learn more Facebook tips for your holiday marketing campaign , visit our blog here: http://ow.ly/UWEAH
Are there any tips you would like to add? Comment below.
When you think of consumer purchases, what comes to mind? Maybe someone buying products in store or online. Let’s look at online purchases: consumers can order products using a computer, a tablet, or even a mobile device. According to Chief Information Officers (CIO) Online, 28 percent of sales came from mobile devices and this number increased by 87 percent in 2014. As a marketer, you should take this into account and ensure that mobile marketing is part of your strategy.
Here are some tips to make your mobile marketing a success:
Use local search- consumers use local searches through their phones and in order to be found you need to make sure that your mobile website is in Google My Business.
Make it short and sweet- if your audience is viewing your content on their phones they will most likely be viewing it on a small screen so you need to make sure that your content is concise.
Use location-based websites- consumers access their social media sites through their phone so it is best to make sure that your business is in Yelp or Foursquare. This will allow your business to target customers who might be in your area.
To learn more tips, read this article courtesy of Social Barrel: http://ow.ly/UQq27
Is mobile marketing part of your company’s marketing strategy?
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