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The Go! Agency
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Online Marketing Firm Specializing in SEO, Custom Facebook, LinkedIn, Twitter, Google+ Social Media Marketing Campaigns. To learn more about our Facebook, LinkedIn, Twitter, Google+, Pinterest marketing campaigns, website design service and more - visit us online: http://www.thegoagencyusa.com
Online Marketing Firm Specializing in SEO, Custom Facebook, LinkedIn, Twitter, Google+ Social Media Marketing Campaigns. To learn more about our Facebook, LinkedIn, Twitter, Google+, Pinterest marketing campaigns, website design service and more - visit us online: http://www.thegoagencyusa.com

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"When your work speaks for itself, don't interrupt." Henry J. Kaiser
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What is everyone saying about us? Check out how happy we have made our clients! http://ow.ly/uEBk3090z3v
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Want More Brand Awareness on Social Media? Start Doing These 5 Things

I was recently speaking with a friend who had been managing her company's social media marketing for several months. Her frustration was through the roof as she started talking about her troubles.

"I'm just not seeing any results!" she said.

We sat down and reviewed what was going on. It didn't take very long to see the glaring issues. Her company only had a Facebook page, hardly used any images (the ones they did use were low-quality), and only posted ads. We decided to go to square one, and I gave her five essential things she needed to start doing ASAP to gain a better online following.

1. Use more than just Facebook. Facebook is still reigning supreme as the world's most popular social media platform. However, that in no way means you shouldn't use other sites as well. Twitter, Instagram, LinkedIn, Google+, Snapchap, and YouTube offer unique avenues to engagement that all brands could utilize. Each platform has a different approach to marketing, and by broadening your horizons, you are raising your brand's online visibility exponentially.

2. Images with every post. For a while, many social media pros weren't keen on using imagery for every update, largely in part due to Twitter's 140-character count (they used to take 25-40 characters away per image.) Well, Twitter no longer counts images as part of the character count and there are no more excuses. Images for every post has become the new industry standard. Every post should have either a picture, video, GIF, etc. Social media posts receive up to 20% more engagement with some form of imagery. Make sure the visuals you choose are bright, colorful, and eye-catching.

3. Create original imagery. Now that you're going to start using images for every post, you have a tough task ahead of you. You can't just use any old image you find online. The best visuals are original visuals. There are tons of image creating software that you can incorporate, both free and paid. For added branding, add your logo to each piece so people do not forget where this compelling content came from. Finally, make sure your visuals are of a professional quality (no blurry images, please!) and fit each platforms' image size dimensions.

Want to read the rest? Visit our blog post here: http://ow.ly/1mKk309fx4N


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What's the "in thing" to do on social media for marketers? Learn the biggest trends happening right now, courtesy of Small Business Trends: http://ow.ly/AS7g3090vnq
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Social Media is here to stay. Still don't believe us? Check out all the proof that our style of digital marketing is here to stay: http://ow.ly/TmLH3090y6o
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Pro Tips for Planning Your Promos
Where would your social media marketing be without some form of promotion? It wouldn't it be very marketable, would it?

Yes, it's true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out.

Some companies run into a ton of hurdles when it comes to social media promotions. But to be fair, they aren't easy to master. How can you become better? These are the big mistakes to look out for.

The first problem marketers run into when it comes to promotional content for social media marketing is the quality. There are so many legitimate companies sending out advertisements that look like complete spam. Why? Poor copy, low-quality imagery, and a severe lack of direction. Make sure your ads seem like they are sent out by a real company with real offers. A little effort will go a long way.

Another problem I've seen with many company's promos is that there are too many of them.

How is this possible? What else is there to marketing?

Well, it turns out there is a ton of content you can send out that isn't a promo. Incorporate industry-related news, behind-the-scenes posts, even recipes! Social media is about adding a fun and compelling content that your audience can engage with. Who cares if you're sending out a constant stream of ads? No one. But if you add posts people actually want to check out, then you're doing your brand a service.

One of the most effective ways to promote your business on social media is paid advertising. It gives your content an exceptional boost. But it's up to you to determine your audience. Failing to specify who sees your ad is the biggest mistake you could make.

When using Facebook advertising, you have the ability to target exceptionally narrow OR broad audiences based on gender, age, race, income, interests, location, religion, political affiliation, and much more. If you don't do this right, however, all the wrong people will see the promo you paid good money for.

There are plenty of pitfalls social media marketers can fall into when trying to promote their brand. That's why you need a professional on your side! It takes time and effort to understand how the wild internet landscape reacts and responds to things.

Contact us today to have our social media experts boost your brand!

Liked this post? Get even more social media marketing content at The Go! Agency's blog: http://ow.ly/e0PB309d7Ik

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"Education must not simply teach work - it must teach Life." W. E. B. Du Bois
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Happy Presidents Day from all of us at The Go! Agency! http://ow.ly/95pb3090y1u
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