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It's called SMM for a reason: to be social! Learn how to sound more like a human online, and less like an android: http://ow.ly/8QXL303vLmU
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Want to brand yourself effectively? We thought so! Let us build your online presence today: http://ow.ly/UhRy303vGgE
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Your customers want to know about the people behind your brand. Are you showing them on social media? http://ow.ly/SQZc303ekBu
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Are you exhausted with maintaining your social media marketing? Let us step in and do what we do best: http://ow.ly/pWgB303fUyX
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Scandalous Social Media! How To Stay Away From Controversy

There’s no doubt about it – people love gossip, controversy, and scandal. It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, we eat it up as quickly as possible. While this is entirely true, it could be a road block for social media marketers.

While the best social media content taps into current events, it’s best to ignore certain red flag headlines completely. Trying to figure out which topics to integrate into your marketing can be a delicate situation and requires a good amount of discernment from your team.

This is imperative to keep in mind as we get even deeper into this election year. Everyone has their opinions about the Presidential candidates, but should your business have one? Sure, if you want to alienate or offend those customers who disagree. It isn’t a business’ role to provide commentary about politics, religion, or other sensitive subjects. We are all human, we all have beliefs and stances, but when someone represents a business, they become a part of a larger brand. If your company’s marketing team makes this mistake, you will surely get the wrong type of attention. “Any publicity is good publicity” isn’t the case when you join in a controversy.

So, how exactly can you tell the difference between controversial issues and positive current events? When in doubt, stay positive! From light-hearted holidays to positive news like a local team winning the big game, there are plenty of news stories to incorporate into social media content.

Additionally, focus on industry-relevant news that will attract the right people. Once again, though, be careful. As you could imagine, there are controversial subjects in every field of work. Medical professionals, stay away from malpractice stories. Auto Repair shops, steer clear of drunk driver headlines. Retail stores, don’t create a controversy by badmouthing your competitors.

It’s simple, really. Provide informative, educational information, that’s relevant to what’s happening now, but there’s no need to explore heavy subjects. As we have seen in the past, a controversy can spread very quickly, and social media is all about communication. As always, act professionally, courteously, and stick to your business!

How do you stay relevant, but not controversial? Share your thoughts below!

Want to read more social media marketing content? Visit The Go! Agency's blog: http://ow.ly/R4xF303Akqd
It's important for social media marketers to keep up with the times. But do you know which subjects to stay away from? Learn them here!
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Are you looking for new ways to create social media content? Discover 19 tools to create and share content on social media.
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“If you don’t build your dreams, someone will hire you to build theirs.” Tony A. Gaskins, Jr.
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Quit wasting your time and money on targeting the wrong demographic on social media. We discuss how your business can pinpoint the right audience: http://ow.ly/WZHI303vKFo
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#SocialMedia 20 Ideas for Your Website Homepage Content [Infographic]
Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult - and important - decisions a digital marketer must make
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"If passion drives you, let reason hold the reins." Benjamin Franklin
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From time blocking to saying no more often, here are a few tips on how you can stay productive.
From time blocking to saying no more often, here are a few tips on how you can stay productive.
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Marketing Tip: Pinpoint your expertise in terms of what you have to offer your target audience that engages them with your brand and message: http://ow.ly/j9jM303mtBg
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Online Marketing Firm Specializing in SEO, Custom Facebook, LinkedIn, Twitter, Google+ Social Media Marketing Campaigns. To learn more about our Facebook, LinkedIn, Twitter, Google+, Pinterest marketing campaigns, website design service and more - visit us online: http://www.thegoagencyusa.com
Introduction

The Go! Agency is a full service marketing company focused on helping you grow your business, and visibility, online. What sets our agency apart from our competition is our distinctively client-focused approach. Our team of designers, digital marketers, account managers, writers and support staff work together to deliver cutting-edge social media marketing campaigns, website design, graphic design, custom written blogs, eye-catching articles and press releases, email marketing campaigns, blog site design, and much more.  

Contact us now for a free, no-obligation consultation: 1-866-926-2636 or email us for more details: info@thegoagencyusa.com

Our inside knowledge and your superior product and/or service will be the perfect online marketing match!

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