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Tim Friesner
Works at Marketing Teacher Ltd
Attended University of Keele
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What is Marketing? Marketing definitions.

Marketing definitions
There are many marketing definitions. The better definitions are focused upon market orientation and the satisfaction of customer needs.
Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
Kotler and Armstrong (2010).

The definiton is based upon an a basic marketing exchange process, and recognises the importance of value to the customer.
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Kotler and Armstrong (2010).

Kotler and Armstrong develop their orginal definition to recognise the importance of the longer-term relationship with the customer. This is achieved by relationship marketing and Customer Relationship Management (CRM).
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.
The Chartered Institute of Marketing (CIM). Accessed 2012.

The CIM definition looks not only at identifying customer needs, but also satisfying them (short-term) and anticipating them in the future (long-term retention). The definition also states the importance of a process of marketing, with marketing objectives and outcomes. CIM is recognised as being one of the most influential marketing
bodies in the world. It is the professional body for marketing in the United Kingdom.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)
American Marketing Association Board of Directors. Accessed 2012.

Again, in common with Kotler and Armstrong above, the AMA focuses its definition on value creation and delivery, and the longer-term retained customer.
The enigma of marketing is that it is one of man's oldest activities and yet it is regarded as the most recent of business disciplines.
Baker (1976).

Baker introduces the elephant in the room. Marketing has always been part of business, and it is a myth that it is purely a contemporary idea.

Also see the Philosophy and Theory of Marketing

http://www.marketingteacher.com/what-is-marketing-2/
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Marketing Teacher

Welcome to Marketing Teacher's FREE lesson store. Here you will find more than 400 pages of marketing lessons on marketing topics.
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Marketing Essentials - Start Here.
Consumer Behavior (Behaviour UK)
Creative Marketing
Customers
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International Marketing
Marketing and Finance
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SWOT Analysis Examples
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Marketing Essentials

Consumer Behavior (Behaviour UK)

Creative Marketing

Customers

Digital Marketing

Enterprise

Events Marketing

International Marketing

Marketing and Finance

Marketing Communications

Marketing Environment

Marketing Mix

Marketing Strategy

Relationship Marketing

Services Marketing

Social Media Marketing

SWOT Analysis Examples

Portuguese marketing lessons

Marketing Exercises

Marketing Answers

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Digital Advertising in 5 minutes.
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors.
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People
In his circles
183 people
Have him in circles
437 people
Arky Du's profile photo
Gerry Snyders's profile photo
Moses Chishimba's profile photo
Angela Williams's profile photo
Mohammed Abdallah's profile photo
Ravi Lalam's profile photo
Kathryn McMann's profile photo
sosowane wagumisi's profile photo
Annika Booysen's profile photo
Work
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Director of Marketing Teacher Limited.
Employment
  • Marketing Teacher Ltd
    Director, 2012 - present
  • University of Chichester
    Senior Lecturer in Marketing, 2003 - 2012
  • University of Winchester
    Senior Lecturer in Marketing, 2000 - 2003
  • Chichester College
    Lecturer in Marketing and Management, 1997 - 2000
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Introduction

Tim Friesner is the Director of Marketing Teacher Ltd - Chichester, United Kingdom. Originally from the West Midlands, Tim has an extensive experience of managing and delivering marketing education to professional students and to those in Further or Higher Education.

Education
  • University of Keele
    Managment, 1995 - 1996
  • University of Portsmouth
    Adult Education, 1997 - 1999
  • Chartered Institute of Marketing
    Marketing, 1991 - 1993
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