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Map Sports
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An integrated sports management company specialising in the professional representation of athletes.
An integrated sports management company specialising in the professional representation of athletes.

3 followers
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This article speaks to the power of authentic storytelling in building a strong digital brand presence.

#DigitalBrandManagement
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Sport in the digital age: How creative, engaging content from athletes can grow a sports following to 360 million fans:

#GrowYourBrand #FanEngagement
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Since the rise of the internet, fans have logged on, in their thousands, to quench their thirst for the latest news and information about their favourite teams and athletes.

Fans have also had the opportunity to not only interact with teams and players, but also with each other.

Learn how you can tap into the range of different digital fan bases to effectively raise your digital profile.

#FanEngagement

http://ow.ly/H7FiJ
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Happy #AustraliaDay Everyone!
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Lessons for us all - how to be authentic (and stay out of trouble) in the digital space.

#DigitalBrandManagement
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[CASE STUDY] An interesting discussion: Brands and athletes who have not adapted to social media and have incorporated a digital strategy are missing out on targeting and growing their global fan base.

#DigitalBrandManagement
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More than ever before, the lives of elite athletes are being lived online. Through a range of different online platforms fans can learn just about everything about their favourite athlete, from a behind-the-scenes glimpse into matches and training, what they had for lunch, or their thoughts on the latest hot topic – fans now have 24/7 access to their favourite star.

While some tech-savvy athletes may feel comfortable managing their digital brand, for the hundreds of others, a little help is needed.

Here are some tips for managing online profiles and reducing the risks of attracting reputation damaging content.

#ReputationManagement

http://ow.ly/H7CLq
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As the professionalism and product on the field has increased, so has the business side of sport off the field. According to the ABS, more than 95,000 people are employed in sport and recreation in Australia as well as thousands more in industries that rely on sport such as broadcasting and hospitality.

So regardless of size, how can clubs use effective brand strategy to attract and retain fans and sponsors?

#BusinessOfSport

http://ow.ly/H7umJ
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As an athlete, have you ever been told by a coach that you have 'potential' - and then felt unsure how to tap into those inner resources to achieve more?

Here's 8 tips that might help:

#AthleteWelfare
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For an athlete, maximising their earning potential during their sporting career is important to help set up a life after sport.

However there is more to sponsorship than simply finding a business interested in using sport as an advertising vehicle. When negotiated effectively, sponsorship can be beneficial for both parties involved, providing increased awareness of both the sponsor and athlete and generating good will among the community.

How you can leverage your sport profile to attract the best fit sponsorships?

#SportSponsorship

http://ow.ly/H78zu
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