Facebook is testing 'Reactions': their response to a 'Dislike' button. Plus, will Reactions affect post reach?
Facebook announced it would be testing reaction emojis, just in Ireland and Spain for now.
It also has shared how these new Reactions will impact a post’s ranking and reach.
As you know, Facebook shows you posts based on a complex algorithm that takes into account Likes, comments, shares, who your closest friends are, and so on.
Swapping out Likes for seven emojis (Like, Love, Haha, Yay, Wow, Sad, and Angry) will naturally change the game.
Yet, Facebook explains that a Reaction is really just equivalent to a Like, at least for now. http://tgcafe.it/1FZSdKO"Initially, just as we do when someone likes a post, if someone uses a Reaction, we will infer they want to see more of that type of post. We will spend time learning from this initial rollout and iterate based on findings in the future."
Do you live in Spain or Ireland? What do you think of the new Reactions?
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