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DigitalCrew
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The Smarter Crew
The Smarter Crew

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WeChat recently launched its new mini-programs feature – where developers can create scaled-down versions of apps which can be used in the cloud. Find out more from our post.
http://buff.ly/2lQVALn
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Unlike in the west, the New Year in China is celebrated over a couple of weeks. Find out how brands can maximise marketing opportunities for this popular festival.
http://buff.ly/2kjfsIX
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Global advertising expenditure is expected to reach $547B in 2017, with China dominating growth levels. Our latest post breaks down some of the figures and what it means for China digital marketers.
http://buff.ly/2ksOiRa
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China’s millennial overseas travellers tend to look for unique cultural experiences, and prefer to book their trips online. Read our tips for creating a digital-first strategy to target this demographic.
http://buff.ly/2iJu4NM
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Discover why it is vital to develop a digital-first strategy when targeting China’s millennial overseas travellers.

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As you’d expect, B2B lead generation is different from that of B2C. Read our tips for getting started with B2B lead generation in China.
http://buff.ly/2jft9WS
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Baidu Maps has until recently offered mostly local mapping services. Now, Baidu has international expansion in mind. Read our article to find out more.
http://buff.ly/2j9GRhh
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While Alipay’s virtual wallet platform dominates the market, it may have a serious rival in WeChat payment. Check out our overview of these two systems.
http://buff.ly/2hpoctV
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With more than one billion smartphones in China, the opportunity for mobile app development has never been better. Read our tips for getting started with localised mobile app strategies.
http://buff.ly/2hvJIjP
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With Baidu holding a market share of around 80% in China it’s essential to design your content for this powerful search engine. Read our article to find out how you can go about this.
http://buff.ly/2hEZFQx
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