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Lukáš Krejča
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Lukáš Krejča commented on a post on Blogger.
Hi Russell, great script! It helps. I've tried it and got some ideas about improvements:
1. check QS in ad groups and report ad groups with low QS
2. check KWs with lot of impressions and low CTR
3. check KWs with lot of clicks and low conversion rate

about search terms:
1. find search terms (not added as KWs) with conversions - in my dreams, there would be a google docs export with columns Campaign, AdGroup, Search term and statistics
2. find search terms with lot of clicks and low CR

And maybe there would be more and more hints! :-) 

Thank you for your great work!

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