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Media Logic
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Proven experts at health care and financial services marketing
Proven experts at health care and financial services marketing

44 followers
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To gain insight into what financial services marketers are doing right when marketing to Millennials, we decided to ask a Millennial. Media Logic’s “Millennial Marketing Showcase” looks at in-market examples from top financial services marketing brands along with relevant co-brand marketing materials.
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Since 2011, enrollment in dual-eligible special needs plans, or D-SNPs has doubled. Leading insurers are recognizing this marketing opportunity and are making a strong push. Based on industry insights, Media Logic’s healthcare marketing experts took a look some direct marketing tactics used by these insurers.

http://bit.ly/2MbMauq
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For healthcare marketers, it is important to keep tabs on current trends to help optimize marketing budgets targeting seniors. Media habits and preferences are constantly changing. Media Logic recently surveyed 400 men and woman aged 64 and older. We put together an infographic and a downloadable report that will be valuable for both New-to-Medicare and Medicare AEP marketing. http://bit.ly/2LIseiz
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As the number of affluent consumers grows, the affluent market becomes more important for financial services marketers. Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” Visit http://bit.ly/2LaMeey to view or download the tip sheet.
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Happy Work Anniversaries this month to Ivan and Greg! They're each celebrating 18 years with Media Logic!
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Happy work anniversaries this month to Shana (2 years) and Sheila (3 years)!
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GDPR signals something very important to you as a marketer: consumers want – and are gaining – more control over personal data. We suggest that financial services brands embrace this change as an opportunity to express how much your brand values its customers and their data.
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We’re hiring! Media Logic is looking for a self-motivated writer with content development savvy to join our social content marketing team. http://bit.ly/2J8IR6A
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Although Venmo and the Cash App got out ahead of financial institutions on P2P payments, you may be surprised how much ground Bank of America, Chase, Citi and others are gaining now that they're promoting Zelle.
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Media Logic has an opening for a Social Content Manager with 2+ years of experience in marketing, publishing, PR or editorial. If you have skills in writing and content development, we want to meet you! Visit http://bit.ly/2J8IR6A for specific qualifications and information on how to apply.
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