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Elvira Khak
Attended Heriot-Watt University
Lived in Edinburgh


Elvira Khak

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Gemma Holloway makes her début on our blog by looking at the psychology behind Search Engine Robots, and why they act the way they do. 
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Elvira Khak

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Social CRM no longer a myth?

Big news recently from Facebook: companies can now link their customer data, including phone numbers and email addresses to those provided by people on Facebook

It mightn’t seem like much, but this move, initially for ad targeting only, could be huge.

The move provides, say, an insurance company to match your email address with one on Facebook’s database to enhance its consumer profiling and targeting.

In CRM terms, it will give them the opportunity to access social behavioural data to enhance their single customer view.  Facebook is already claiming a successful case study from an (unnamed) financial services company that doubled its fanbase in two weeks, and for a much reduced CPA.

What this also means is that social media, starting with Facebook, can (finally and properly) begin to be integrated with traditional CRM systems. It’s not a silver bullet to solve the social CRM conundrum, but it’s a start

At the moment, when everyone talks about ‘Social CRM’, they are often talking about segmenting a pool of customers on social channels – not about merging social data into the powerful CRM systems that good brands rely on to market to their customers more profitably.

This move means that, once properly permissioned, brands can combine behavioural and attitudinal information to help to differentiate two people who might live next door to each other, be the same age, but like and behave completely differently.

Expect a backlash from Facebook users when community activists play the privacy card, but very few people are actually driven to complain formally as to how their social behavioural data is being accessed and used by brands

People might care, but not really that much. Indeed 36% of people actually expect brands to use their social profile to target their messaging with more relevance. So Facebook will need to tread carefully. To users, Facebook needs to maintain its market leadership as the place for online social interaction – with no strings.  And to its shareholders, Facebook needs to prove its irresistibility to advertisers to meet its aggressive revenue targets.

It’s an enticing prospect for brands, and something Yomego has spoken about before at Econsultancy’s Future of Digital Marketing Conference – and one that will continue to be a hot topic for the foreseeable future.

Want to know more about social CRM? Check out The Future of Digital Marketing 2012 Presentations

*Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption* 

Head to: to download the report now>>>
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Elvira Khak

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Elvira Khak

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Great collection of Google+ pages to inspire you...

Found via +Gary Trudgett original share via +Denis Labelle 
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Digital Marketing is my passion ....SEO, Social Media and Android
Average girl  passionate about SEO, Social Media,  and Android. Enjoy creating something new and exciting.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Edinburgh - Moscow - London
  • Heriot-Watt University
    MSc Marketing, 2010 - 2011
Basic Information
I had a more horrible experince with them. I have moved to the flat which i have been i the most horrible condition when I have called them to request a lean it I have been told that this flat is cheap and I can't not expect a lot . I have spend 2 months cleaning it with steamer and so on. And now they don't eat to give me my deposit as they think it was dirty. I can't believe to that I have left it spotless. In addition, they are pointing the broken things which have been born before that any way. Good thing I have evidences of it. I feel like taking them to the court.
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Public - 4 months ago
reviewed 4 months ago
I have stayed at few Crerar Hotels and I loved it.
Public - a year ago
reviewed a year ago
I really enjoy my stay here :)
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
4 reviews
I don't like to complain, but this place have been so bad....I should tell you all about it. Fist of all I got a hair in my glass of water, curry was extremely salty and on the top of it I got a smallest and thinnest piece of bread.... I left place very hungry and sad
Public - 2 years ago
reviewed 2 years ago