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Platform Pundit
All about Building Your Platform and Brand
All about Building Your Platform and Brand

Platform Pundit's posts

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How to Post on Google Plus for Maximum Results

Great advice from +Peg Fitzpatrick 
Providing context is key when posting to Google Plus.
Formatting text within a post is easy.

If you want bold text, add asterisks before and after the word or phrase without spaces.

If you wanted italicized text, add an underscore before and after without spaces.

You can also load the Post Editor for Google Plus Chrome extension that makes it even easier!
#googleplus   #googleplustip  

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"As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories."
Why Tell Stories?

We are often reminded of the power of story-telling in content marketing:

"Your brand has a story to tell."
"Your ability to craft stories will better engage your audience."
"You are an entertainer as well as educator."

However, according to a collection of studies on neuroscience and story-telling, the power of story may go far beyond the mere “entertainment factor” we strive to bring to our content. Consider this snippet from the article:

"When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.”

So our brains actually engage content differently when the message is embedded in story. We go beyond simply learning, and move into a full experience. That’s powerful to grab onto.

And if you want to know some solid ways to leverage the experience, check the infographic below. Then, click through to the article to learn more about the studies.

Read The Article Here:
Pin It For Later:

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How to Get 200 New Subscribers from 1 LinkedIn Article

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SEO for Startups in 10 Minutes

Here's what Google advises:

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There are some excellent tools listed here for assisting with your content strategy.

#marketing #marketingtips
The tools mentioned in this post sound interesting, have you used them?  Would you recommend them?

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Barnes & Noble Launches NOOK Press

Barnes & Noble today announced the rebranding of its indie author platform, PubIt!, as Nook Press, and are promoting the new service as “Self-Publishing Made Simple”.

#Nook #ePub   #indiepub   #indiepublishing   #indieauthors  

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*Linkedin enables "Mentions" *
Linkedin now allows you to mention people in your group or contacts in posts.

How will you use the new LinkedIn Mentions?

Some great practical tips here, which can equally be applied to Google Plus, Twitter, or Facebook.

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Research finds that social media actually improves productivity. We had a feeling!! 

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7 Interesting Social Media Studies

Apart from the fact that Google Plus seems rather absent - which is certainly odd given that it's now the #2 network in terms of active users -  this post does reference some very interesting social media studies - especially for Twitter and Facebook!

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50 Ways to Stay Energized
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