80% will delete an email that doesn't look good on a mobile device. Don't get deleted.
A while back, the good people at Edisonda reached out to us and asked if Benchmark Email would be interested in partnering on a study focused on mobile eyetracking in email marketing. As nearly 70% of all emails are opened on mobile these days, we knew it was as important as every for a study such as this to take place. We couldn’t wait to see the results!
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