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Jim Signorelli
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Jim Signorelli

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1. Invite all the people in charge of your pig to an off-site meeting.2. Start by stating what most people in the room already know: potential customers are not as enamored with your pig as they used to be. Then passionately demand that something must be done to re-energize interest in your pig. 3.Get down to facts: Show them focus-group films in which potential customers were asked what they would most like to see in your pig. Make sure the focu...
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Jim Signorelli

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Keynote speech on the application of StoryBranding to personal branding, delivered by Jim Signorelli, CEO of eswStoryLab Marketing. Speech given at the InBusiness Convention in Madison, Wisconsin, September 2014.
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Jim Signorelli

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This is a video presentation that explains what StoryBranding really is and how brands have used it successfully.
Storytelling is marketing's new hammer and everything is starting to look like nail. Before you tell your story, you must know what it is. But how? The book StoryBranding will take you through a step by step process to help you get there. Watch this 2 minute video to learn more about the foundation on which this process is built.
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Marketing shouldn't feel like marketing.  It should feel like a story. This short video explains why. 
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Jim Signorelli

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Jim Signorelli

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Is Something Missing from Your Mission Statement? by @jimsignorelli via @mengonline http://ow.ly/n2PHF
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Have them in circles
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Jim Signorelli

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I once believed in the myth of Santa Claus, despite what the older kids told me. And when he delivered that bicycle with a banana seat and the pair of black Bauer hockey skates I wanted, nobody could convince me that Santa was just a parent-perpetuated fantasy. It didn't matter that I saw him in ...
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How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
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Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
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4 Lessons on Video Storytelling from Pet Brands - Business 2 Community http://sco.lt/...
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Have them in circles
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All about StoryBranding: Creating Standout Brands Through The Power of Story