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Maria Campbell
197 followers -
Movie buff, music freak, all things social, tech, news junkie, photography, moving image, writing, and above all, communication!
Movie buff, music freak, all things social, tech, news junkie, photography, moving image, writing, and above all, communication!

197 followers
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Why should You Include Images (and Infographics) in Your Content Marketing Strategy?

Images are What Catches the Eye:

Images are becoming the “universal language”. Facebook, Pinterest and Instagram : These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Some Key Points:

1. Blog Posts/Articles with images get 94% more total views
2. 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
3. 40% of people will respond better to visual information than plain text.
4. Publishers who use infographics grow in traffic an average of 12% more than those who don't. 
5. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
6. Images are easy to share.
7. Images are quick to digest and easy to remember.
8. A picture can tell a much deeper story on Twitter you’re restricted by 140-character limit.
9. On social media, fans and followers are more likely to retweet, like, share, or comment on your post if it’s image-based.

Images Leave an Impression : Where You can Use Images? 

* Google+ Cover.
* Google+ Local/Places business listings.
* Google+ posts.
* Twitter tweets.
* Facebook cover.
* Facebook postings.
* Website.
* Landing pages.
* Slide presentations.
* Email newsletters.
* Blog posts.
* LinkedIn posts.
* LinkedIn Company page.
* Tumblr Posts.
* Pinterest Pin Boards etc.

How to Leverage Visual Content?

1. Use colorful, well-balanced, Eye-catchingand interesting images.
2. Add “Pin it!” and other social sharing buttons to get more shares.

Note: Too many images can become a distraction.

To create great Infographics, Here is a post of mine "Tools to Create Infographics & Online Charts!":https://plus.google.com/+MirajGaziSearchMarketer/posts/HQen1atf8ce 

#ImageOptimization
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Originally shared by ****
A great event right here in Baltimore for anyone not just Women . 
A friend of mine Paris and supporter of Women Techmakers has organized this event! 

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Nice!
Watch our new Women Techmakers series on Product Management and Building Products, featuring Android, Google Now and YouTube Product Leaders!

In this episode of Product Management with +Alexandra Levich, we will be talking to +Sabrina Ellis about the role of a Product Manager, its challenges and the exciting opportunities to make an impact on people’s lives.

#WomenTechmakers   #ProductManagement   #Android   #Coffeewithagoogler  

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