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Orio
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Orio AB
Orio AB

38 followers
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On Novenber 16 The Pearl Awards gala was held at Essex House in New York City.

The gold awards for Most Innovative Content Solution went to Orio for the “How a car ad became a viral brand” campaign. Also known as Stay Original – "Saab 9-5: you will regret buying it".

We also took home the bronze awards for “Best Automotive”.
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We got the gold award for Most Innovative Content Solution and the bronze award in Automotive from Pearl Awards 2016, hosted by Content Council!

Read more about the Pearl Awards at: https://thecontentcouncil.org/Pearl-Awards
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Dividing your potential customers into small groups on the basis of what they have in common is described as segmenting them. This means that you have several different groups that you can offer your services to using a winning argument that corresponds with their needs and their interests.

Read more about qualifying customers at http://www2.orio.com/blog/2013/12/03/think-funnel-qualifying-customers/
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“As an innovative supplier of spare parts, and in line with our strategy, we offer an unique opportunity to participate in the development of the future independent workshop, and we want to invite both new and existing customers, which is why we are featuring an insight into Orio’s FutureLAB at our Automechanika stand”, says Johan Formgren, Deputy CEO and Head of Marketing, IT and Engineering at Orio.

Read the full article at: http://www2.orio.com/press-och-nyheter/orio-unveils-futurelab/
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“Som innovativ reservdelsleverantör och i linje med vår strategi erbjuder vi nu en unik möjlighet att påverka utvecklingen av framtidens verkstad och bjuder in både nya och befintliga kunder att delta”, säger Johan Formgren, Vice VD med ansvar för Marknad, IT och Engineering på Orio.

Läs hela nyheten på: http://www2.orio.com/sv/press-och-nyheter/orio-lanserar-framtidslabb/
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Dividing your potential customers into small groups on the basis of what they have in common is described as segmenting them. This means that you have several different groups that you can offer your services to using a winning argument that corresponds with their needs and their interests.

Read more about qualifying customers at http://www2.orio.com/blog/2013/12/03/think-funnel-qualifying-customers/
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– Besides smoothing relations and making it easy for the customer to get their problem fixed, the customer reception will also rationalise procedures at the workshop later. Having as much information as possible makes it easier to diagnose the vehicle, prepare the work and rationalise the work flows.
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– If you start by finding out your customer’s needs, you can offer them one or more solutions.
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– In just the same way as you must always plan your workload for the next few days and weeks, you also need to be constantly recruiting new customers. Then the worst thing that can happen is that you’ll have to expand your business!
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– When someone tells their friends that they can rely on your workshop to deliver what it promises, you will find yourself with some new customers.
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