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Debra Zahay-Blatz
1,127 followers -
"Bleeding edge" data-driven digital marketing teacher and researcher.
"Bleeding edge" data-driven digital marketing teacher and researcher.

1,127 followers
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Debra's posts

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Certification is not enough. We need to show our students how to apply the knowledge from certification. Here are some ideas for projects that do so. Let me know your ideas!

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Here's how we are incorporating AdWords and other industry certifications in our program. Students will get AdWords certified in the Digital Marketing class and then to the GOMC in Advanced Marketing Management.

Thanks to everyone that has shown interest in teaching Digital Marketing. I have tried to respond to everyone and have enjoyed learning what you are doing too. I wonder if we can get some help on this survey on teaching digital marketing at the University level? We will give you an advanced summary of the results to thank you for your participation. https://stedwards.co1.qualtrics.com/SE/?SID=SV_9HR0BFgShQ8E1a5

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How to approach Digital Marketing Certifications in Undergraduate classes. Here I outline three approaches and explore in depth our approach of incorporating them throughout the curriculum. #8SEM 

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Here are the new guidelines for the GOMC in 2017. The students can pause their campaign for ten days in a 21 day period and can use more than text ads and go beyond the search network. #8SEM #organicseearch #PPC

https://static.googleusercontent.com/media/www.google.com/en//onlinechallenge/pdfs/2017/updates-for-returning-participants.pdf

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How to incorporate digital marketing certifications in the classroom. In this post, I discuss three approaches to use and details of how to get students HubSpot, Hootsuite and AdWords certified. #digitalmarketing   #teachingdigital   #hubspot   #adwords   #hootsuite  

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We are pleased to share our new website for the Department of Marketing at St. Edward's University. We are showcasing our shift to an emphasis on Digital marketing and Analytics and our new Digital Marketing Minor. Students will get a sound business background as well as Digital Marketing skills, certifications and practical experiences. #digitalmarketing #teaching digital http://bit.ly/2de2KZn

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Taught how to incorporate industry digital marketing certification programs into a Marketing Currciulum last week at #MMAFall2016. At St. Edward's University we incorporate AdWords, Hubspot Inbound, Salesforce, AdWords and Analytics training into our courses. Students should have a number of badges and certificates when they graduate and a good chance at a job or internship. #digitalmarketig #teachingdigital #adwords #hubspot
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I created an email account for the GOMC to illustrate analytics to my students (I am a University Professor) a few years ago. I need to get in to the account now but I have no record of the password and can't get in to the email account because I have changed jobs. I can get it to send me a password reset but then can't get in to the email because I not longer have that email. How can I contact Google to reset the password? Thanks everyone. Everything I look at seems automated and does not seem to answer my problem.

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Join us at the Marketing Management Association pre-Conference Workshop on Teaching Digital Marketing and learn about personal branding websites, teaching with IBM's Watson, certifications and more. All the details are covered on my new blog and the first post on three practical techniques for teaching digital.
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