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Debra Zahay-Blatz
1,136 followers -
"Bleeding edge" data-driven digital marketing teacher and researcher.
"Bleeding edge" data-driven digital marketing teacher and researcher.

1,136 followers
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Speaking Friday at MMA on teaching without textbooks to transform the capstone Marketing Management class in to a #digitalmarketing  project course.

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How to Teach Google Analytics the Easy Way! +Really Leila +Mary Lou Roberts 

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How to use Ad Grants to help a nonprofit and also facilitate classroom learning in three steps! +Todd Kelsey +Google for Education 

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Email Marketing still has the highest ROI of any media. I would use this information in Chapter 9 to challenge student perceptions. #9email

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Certification is not enough. We need to show our students how to apply the knowledge from certification. Here are some ideas for projects that do so. Let me know your ideas!

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Here's how we are incorporating AdWords and other industry certifications in our program. Students will get AdWords certified in the Digital Marketing class and then to the GOMC in Advanced Marketing Management.

Thanks to everyone that has shown interest in teaching Digital Marketing. I have tried to respond to everyone and have enjoyed learning what you are doing too. I wonder if we can get some help on this survey on teaching digital marketing at the University level? We will give you an advanced summary of the results to thank you for your participation. https://stedwards.co1.qualtrics.com/SE/?SID=SV_9HR0BFgShQ8E1a5

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How to approach Digital Marketing Certifications in Undergraduate classes. Here I outline three approaches and explore in depth our approach of incorporating them throughout the curriculum. #8SEM

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How to incorporate digital marketing certifications in the classroom. In this post, I discuss three approaches to use and details of how to get students HubSpot, Hootsuite and AdWords certified. #digitalmarketing   #teachingdigital   #hubspot   #adwords   #hootsuite  
Zahay Teaches Digital (Marketing)
Zahay Teaches Digital (Marketing)
zahayteachesdigital.blogspot.com
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