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Building Alliances
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#ibeacons in use at #macworld this week--here is the Event Producer's perspective:
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Great piece in today's NYT abt how events are bringing Media Brands (print & digital) to life (& making them money!) http://ow.ly/qfH26
Once shunned for the fear of implying a casual relationship between journalists and their subjects, live media conferences have now been embraced.
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When in the course of human events…
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Designing the Next Big Thing
Part 1 of 3: Highlights from July and August Conferences The pervading question in tech conferences is how do you design the next big thing. For many, the process starts with solid design. Advice rang...
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IAB Digital Content NewFronts  #NewFronts
IAB NewFronts. April 28 – May 7, 2014. New York, New York. “Newfronts happen because they're trying to work off a model that everyone is familiar with.” ~ as tweeted by Rowdy Orbit. “Over the next year, we will quadruple our investment in original programming. Several billion in next few years.” ...
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Enjoy this (overdue!) recap of our SXSW Session on "Your Hashtag is Your Event". 
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Trying out iBeacon’s in a real world event setting at SXSW was very revealing. Here’s a brief introductory post I wrote about the experience:
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Twitter for Events
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The Best of Social Media Strategy
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If Content is King— Sponsorship should be its Throne!
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415-388-4280
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Sponsorship, Alliance & Content Marketing support for media properties, non-profits and forward thinking businesses..
Introduction
We support media properties, non-profits and others in generating revenues via sponsorships and alliances.

Our 25 year track record includes developing and implementing programs in the areas of live events, social media, business & technology, and sustainability.

Building Alliances succeeds by serving the needs of two distinct groups:

  • On the one hand, we develop programs that enable media properties (and others) to support advertisers and sponsors in new and innovative ways, and to profit from delivering this enhanced value.
  • On the other, we help leading corporations achieve their thought leadership and business development goals through effective sponsorship and content marketing programs.