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Jenny West
Hypnotherapist
Hypnotherapist
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Sugar Free Success with Hypnosis
Following Dry January, Cancer Research have launched a brilliant new fundraising initiative, Sugar Free February. We are encouraged to lock up fizzy drinks, cordials and frothy coffees and ditch sugary cereals, chocolates, sweets, ice cream, sugary yoghurts, cakes and biscuits from our diets.

The Bitter Truth

Considering that sugar has now been linked by many to a whole host of health nasties including depression, cancer, obesity and type 2 diabetes, choosing healthier alternatives is a no-brainer. So far, so good.

So why haven’t we all already jumped right in and kicked the habit? Why is it that kids are having nearly three times more sugar than they should? Consciously we know. We know that sugar is bad for us and our families, however knowing is one thing, doing can be quite another….

The Bottom Line

Sugar is reported to have the same addictive qualities as Class A drugs. So, when Cancer Research challenge us to ‘Prove Our Willpower’, we may need this great human strength by the sack load to battle through the effects of going cold turkey from this highly addictive substance.

Hypnotherapy can help with willpower. In a study by New Scientist, it found that ‘hypnosis is the most effective way, and five times more effective than sheer willpower alone’ as a way of giving up smoking. As both nicotine and sugar highjack the brain with their super stimuli powers, similar techniques can be used for both health horrors.

Top Down, Bottom Up

Willpower needs a ‘top down’ conscious effort; the ability for self-control, resilience and determination. Hypnotherapy works on your unconscious behaviour; a ‘bottom up’ approach that reinforces your natural willpower and creates automatic helpful behaviour instead. “A doughnut? No thanks, WOW did I really just say that?”.

Specifically, hypnotherapy can significantly ease your cravings for sugary foods. It is entirely possible for you to lose your taste for sickly, sweet, sugary foods and your desire for sticky, sweet drinks and instead to naturally prefer clean, refreshing alternatives. After just one session, it can be much easier to avoid foods that fur up your arteries and instead to create a new behaviour that values fresher, healthy alternatives.

The health benefits are clear. Within a few days, the effects of clearing out the sweet poison, will start to show. For example, you can expect to sleep better, have improved energy levels and enjoy a healthier immune system. As excess sugar also contributes significantly to weight gain, you’re also very likely to lose weight too. Sweet.


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Anxiety is not always negative and something we need to eliminate. When within normal limits, it's handy as it helps alert us to a potential threat and prompts us to take healthy action, e.g. 'I have an exam next week, I need to revise....'

However, like all our emotions, anxiety is adaptive and therefore the emotion can become disproportionate and spiral out of control..... When adrenaline floods your system, sweat forms on your palms, your heart thuds and your breath becomes shallow and rapid, it feels very real, dangerous and an immediate threat to our wellbeing.

There are two separate (but nonetheless related components) to excessive anxiety.

Firstly, a tendency to overestimate, even ‘catastrophize’ the risk you face. This can take two forms:

1.Making a catastrophe out of a real-life situation. For example, you may believe that the aeroplane you are flying in will crash (despite the odds of being killed on a single airline flight in the region of 1 in 29.4 million). Therefore, giving a current situation a truly negative spin which is out of all rational proportion.

2.We can also imagine all the things that will go wrong in the future and create a 'narrative' or story around these thoughts, ‘it’s all bound to go wrong for me because....' Chances are, when we believe something will go wrong, it will as we can create a self-fulfilling prophecy of failure and disappointment.

Secondly, a tendency to underestimate your own ability to manage or cope successfully with those risks.

If you do not trust yourself to manage life’s experiences, you may become overwhelmed, fearful and feelings of anxiety can rise well above normal limits. Many fears are never as bad as we anticipate, their ‘bark’ is often far worse than their ‘bite’ and it's simply our imagination that makes us think otherwise.

Managing our own levels of anxiety is very important as a calm, confident and relaxed approach to life allows for clearer thinking, better job performance, great receptivity to new ideas, better concentration in fact, better just about everything!

Raised anxiety levels are primarily down to personal beliefs and habits and thankfully these can be changed; a new attitude, outlook and behaviour is key.

The first goal for hypnosis is to help you to build relaxation skills and increase your sense of self-control Simply knowing you can relax and take control of your thoughts, feelings and behaviour will, in turn, have a powerful effect to better manage anxiety. Having the skills to deliberately ‘stop and shift’ your own internal experience is very liberating.

Hypnosis can further give you the ability to direct your thoughts (rather than simply react to them) and teach you to distinguish between useful information and useless speculation! Additional skills to enable mind-clearing or mind-focusing to help you direct your thoughts away from catastrophe and towards harmless also contribute towards establishing new patterns of behaviour.

As Aristotle wrote ‘We are what we repeatedly do. Excellent, therefore, is not an act but a habit’ and hypnosis is a wonderful way of establishing excellent habits for a life free from excessive anxiety.

http://jwhypnotherapy.co.uk/uncategorised/anxiety/
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Magic Moments in Sport – How Anchoring Helps Being ‘In The Zone’

Hypnosis and the technique known as anchoring, is ideally placed to help you to achieve your full potential in your chosen sport. It can help golfers, runners, footballers, cricketers, boxers, swimmers and rugby players to gain confidence, set goals, overcome fears, maintain composure and visualise the dream.

Sports people often describe being ‘in the zone’. Otherwise known as ‘a state of flow’ this is where all the hours of practise and preparation come together to enable you to achieve a magic moment – a winning performance.

Anchoring

Of all the techniques, available, Anchoring, for me, is one of the most fascinating. As a skilled Hypnotherapist, I can help you to build an ‘Anchor’, a positive state of mind, that you can fire to instantly access, at any time, in the future. Managing your mindset to your advantage at critically important times? Very handy indeed!

So, let’s visualise an example. Imagine, you are a footballer and have been awarded a penalty. if, as you are stepping up for a penalty shot, your heart began to race as adrenaline levels (also known as arousal levels), rise. Too much arousal could interrupt your state of flow which could affect your co-ordination. Instead, you choose to fire your Anchor and access your inner calmness which calms anxiety and focuses your mind. You shoot, you score….

How To Fire An Anchor

Firing an Anchor needs to be simple. You can choose a physical movement, such as pinching the thumb and forefinger together, a sound such as whistling or a visual cue.
A superb example of a visual cue was the red dot on the glove of golfer, Louis Oosthuizen. The British Open winner, who was widely predicted to collapse under the pressure of the final days’ competition. Instead, he used a simple red dot as a visual trigger to focus on his swing instead (and not the string of disappointing results in previous events….).

Anchors From History

We all have many Anchors that have been built up accidentally. Both positive and negative. Smells are particularly powerful, as is music. For example, ‘Puff the Magic Dragon’ can reduce me to almost instant tears (I have no idea why), whereas ‘San Francisco (Be Sure to Wear Flowers in Your Hair), will instantly have the opposite effect.

The power of Anchoring, by the way, is not a recent discovery. It can trace its roots back to Pavlov’s experiments with dogs. Pavloc trained the minds of the dogs to associate the sound of a bell with food and to physically respond by salivating. With practise, the dogs salivated upon hearing only the ringing of the bell. A conditioned response to an Anchor (the noise of the bell).

A Sporting Secret Weapon

Ultimately, it’s recognised that sporting success comes because of many factors. Daily self-motivation, goal setting, endless resilience, mental clarity, the ability to handle and deflect pressure and, above all, belief. But, if you can visualise something, your mind can make it happen. Hypnosis can help to reinforce helpful behaviours and be your secret weapon for sporting success.



http://jwhypnotherapy.co.uk/hypnotherapy-posts/sport-anchoring-hypnosis/
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PHOBIA: How does it develop and why can't I get over it?

Your brain wiring is powerful.

Did you know that there are far more connections in your brain than there are stars in the galaxy?

Information crosses these connections at approximately 268 miles per hour, which partly explains automatic phobic reactions and why I used to leap, lightning fast, at the first sign of a spider.

Irrational? Absolutely, but so automatic and ingrained that, in the moment, there is little room for an alternative, appropriate and rational reaction. Sufferers from a phobia typically know that their fear is irrational, but nonetheless, they cannot control it.

Step One: Sensitizing Event

An irrational fear is a learned behaviour, often beginning early in your life. Initially it is likely that you experienced a ‘sensitizing event’, which started or caused the problem. Over time, ‘secondary sensitizing events’ may occur, compounding the problem and making it worse.

Step Two: Secondary Sensitizing Event(s)

As time goes by, these secondary sensitizing events (together with your own thoughts and behaviour) will reinforce your brain connections associated with the phobia and connections develop and grow stronger.

Pathways to Racetracks

Brain signals become stronger and faster, until little pathways become super-fast racetracks. So, the more you think about spiders, the stronger you phobia can become.

Phobias therefore are an example of your brain ‘mis-firing’ and fusing together two unassociated things e.g. an object (spider, aeroplane, snake etc.) and your reaction (fear).

It’s easy to see how irrational a phobia is, since often the thing, or situation is entirely harmless, yet, due to the association in your mind, you cannot exert any conscious control over your automatic reaction.

To make matters worse, as your brain, can’t tell the difference between what is real and what is imagined, just thinking about your phobia can fire your brain into life and trigger the real, physical phobic symptoms, such as sweating, trembling and dizziness.

Phobias are extremely common and because they are linked to our unconscious and are irrational, overcoming a phobia is ideally suited to hypnotherapy.

Hypnotherapy Can Help

During a hypnotherapy session, we will identify how you would instead like to behave i.e. what do you want to happen. Then, we will identify the root cause of the phobia and work on a positive automatic reaction enabling you to react in a calm manner to a situation you once feared. Visualisation and relaxation techniques to assist with desensitisation are used and new habits are formed.

Personally, whilst I still dislike spiders, after just a one hour hypnotherapy session with a trained therapist, I can calmly deal with most situations that arise. I no longer think that spiders are out to get me, anticipate seeing one as I approach a sink or bath or shriek for help when I see one in the house.

A major step in the right direction!
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SIX REASONS FOR GAINING EXTRA WEIGHT

Do you identify with any of the following? As, aside from medical reasons, there are other reasons for a person to gain weight.

1. EMOTIONAL EATING
This is a condition where ‘a person eats as a way of soothing or suppressing negative feelings such as sadness, stress, fear, boredom, loneliness and anger’. There are many times when people indulge in eating to relieve themselves of the stress that they feel or to reward themselves.

Though these actions are not exactly harmful or problematic, people still must remember to do these in moderation. When this type of behaviour becomes a person’s way of coping, emotional eating can develop.

There are five factors that may contribute to emotional eating:
a. Unawareness or not being conscious of what or why you’re eating.

b. Food as Your Only Pleasure. At the end of a long day, a big bowl of ice cream can be effective in temporarily soothing ourselves. Eating sugars and fats releases opioids in are brains (also the active ingredients in cocaine and heroin), so the calming, soothing affects you feel are real and breaking the habit can be like kicking a drug habit.

c. Inability to tolerate difficult feelings. We learn from a young age to avoid thing that feel bad.

d. Body Hate. Negativity, shame and hatred rarely inspire people to make long-lasting great changes and think they will stop hating their body after they reach their goal weight.

e. Physiology. Letting yourself get too hungry or too tired is the best way to leave yourself vulnerable to emotional eating as your body sends strong messages to your brain that signal it to eat. The solution is to get plenty of sleep and eat several small meals during the day.

In addition to emotional eating,

2. LACK OF EXERCISE
Nice guidelines state ‘to prevent obesity, most people may need to do 45–60 minutes of moderate-intensity activity a day, particularly if they do not reduce their energy intake. People who have been obese and have lost weight may need to do 60–90 minutes of activity a day to avoid regaining weight’.

3. IMPROPER EATING HABITS
Perhaps learned during childhood e.g. ‘eat everything on your plate’ used to be considered good. Instead, it is healthier to be in tune with your body and simply stop eating when you feel full, regardless of the food remaining on the plate.

4. WATCHING TOO MUCH TV
Someone sitting still on the sofa is burning less calories than someone moving around and perhaps the food TV advertisements are designed to make people feel hungry and do! The growth of the internet and readily available personal devices can also contribute towards inactivity.

5. UNDERSTANDING A ‘BALANCED DIET’
When you consider than home economics and nutrition skills are not widely taught within schools, our understanding of a balanced diet largely depends upon our own family habits or personal motivation to educate ourselves. Public Health England have published the Eat Well Guide which recommends:

• Basing meals on starchy foods
• Eating lots of fruit and vegetables
• Eating more fish
• Cutting down on saturated fat and sugar
• Trying to eat less salt – no more than 6g a day
• Getting active and try to be a healthy weight
• Drinking plenty of water
• Not skipping breakfast

6. PROCESSED FOODS
Ready meals are known to be less healthy and more fattening primarily due to the higher levels of salt, fat and sugar plus it takes significantly more time to shop, prepare and cook dishes from scratch, increasing the convenience and appeal of pre-prepared meals.

HYPNOTHERAPY CAN HELP
Hypnotherapy is a pleasant, relaxing experience during which you are completely in control and whereby I, a trained therapist, will target your unhelpful behaviours.

During my ‘SIX WEEK MOTIVATIONAL WEIGHT LOSS PROGRAMME’, we will specifically enhance your ability to reduce weight, maintain weight loss and prevent future weight gain.

You’ll identify your:
1. Goal weight
2. Dream weight
3. Happy weight
4. Acceptable weight
5. Disappointed weight

and, using hypnosis, together we take a fresh approach that enables and empowers you to gain control and break the cycle of your self-destructive patterns once and for all by developing new behaviours that enable you to achieve and, most importantly, naturally maintain your goal weight.

By Jenny West

Kromberg, J. (2013). Emotional Eating? 5 Reasons You Can’t Stop. Available from: https://www.psychologytoday.com/blog/inside-out/201309/emotional-eating-5-reasons-you-can-t-stop. (Accessed 11 November 2016).
NICE.org.uk (2016). Obesity: identification, assessment and management. Available from: https://www.nice.org.uk/guidance/cg189/chapter/1-Recommendations#assessment. (Accessed 14 November 2016).
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STOP SMOKING – HYPNOSIS IS THE MOST EFFECTIVE

HYPNOSIS IS THE MOST EFFECTIVE WAY, and five times more effective than sheer willpower alone, as a way of giving up smoking.

Scientists at the University of Iowa1 discovered that Hypnosis was the most effective way of giving up smoking by statistically combining the results of more than 600 studies covering almost 72,000 people from America, Scandinavia and elsewhere in Europe.

DEATH FROM SMOKING IS A REAL POSSIBILITY.
Considering that about half of all regular cigarette smokers will eventually be killed by their addition and smoking accounting for over one-third of respiratory deaths, over one-quarter of cancer deaths, and about one-seventh of cardiovascular disease deaths and, even if it doesn’t kill you, the benefits of quitting smoking are clear. However, although there are about 9.6 million adult smokers in Great Britain and surveys show that about two-thirds of current smokers would like to stop smoking only 30% - 40% try to quit in each year.

Is now the right moment for you to break free from smoking and become a non-smoker? Smoking is a powerful addiction which, once formed, can be difficult to break without help, therefore the more motivated you are, the easier becoming a non-smoker will be.

DOES HYPNOTHERAPY WORK?
To give yourself the greatest chance of success, you must agree with the following two statements:
• Yes, I want to break free from smoking
• Yes, I am fully committed to being a non-smoker
If you have answered YES, I can help you to stop smoking today and the process can be completed in as little as two hours.

WHAT HAPPENS?
We’ll start by understanding if smoking is a habit or perhaps you feel the need to smoke? When do you reach for a cigarette? When you first wake up, after a meal, completing a task or before bed? When you’re feeling stressed, bored, nervous or alone? Or perhaps it’s to help you relax or feel confident?
Next comes hypnosis, a pleasant, relaxing experience during which you are completely in control and whereby I, a trained therapist, will target your unhelpful behaviours and remove the desire to smoke. That’s it.

The good news is that within 20 minutes of quitting your pulse returns to normal and within 8 hours, nicotine, within your system, is reduced by 90%. After 48 hours, your nerve endings begin to regrow and your senses of smell and taste begin to return to normal and within a month skin loses its grey pallor and becomes less wrinkled2.

With one cigarette costing 11 minutes of life and a 20-a-day smoker spending about £3,000 per year, why not book a ‘SINGLE STOP SMOKING’ hypnotherapy session with Jenny West today. Smokers are apparently most likely to think about quitting on a Monday3, but you don’t have to wait for help to stop smoking and to start saving money and your perhaps your life.
By Jenny West

1 New Scientist (Oct 1992) http://www.newscientist.com/article/mg13618450.700-how-one-in-five-have-given-up-smoking.html
2 ASH Smoking Statistics (June 2016). Available from www.ash.org.uk. Accessed 21.11.2106.
3 NBC News Oct 2013). Available from http://www.nbcnews.com/health/smokers-most-likely-think-about-quitting-mondays-study-finds-8C11481574. Accessed 21.11.2016.
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STOP SMOKING – HYPNOSIS IS THE MOST EFFECTIVE

HYPNOSIS IS THE MOST EFFECTIVE WAY, and five times more effective than sheer willpower alone, as a way of giving up smoking.

Scientists at the University of Iowa1 discovered that Hypnosis was the most effective way of giving up smoking by statistically combining the results of more than 600 studies covering almost 72,000 people from America, Scandinavia and elsewhere in Europe.

DEATH FROM SMOKING IS A REAL POSSIBILITY.
Considering that about half of all regular cigarette smokers will eventually be killed by their addition and smoking accounting for over one-third of respiratory deaths, over one-quarter of cancer deaths, and about one-seventh of cardiovascular disease deaths and, even if it doesn’t kill you, the benefits of quitting smoking are clear. However, although there are about 9.6 million adult smokers in Great Britain and surveys show that about two-thirds of current smokers would like to stop smoking only 30% - 40% try to quit in each year.

Is now the right moment for you to break free from smoking and become a non-smoker? Smoking is a powerful addiction which, once formed, can be difficult to break without help, therefore the more motivated you are, the easier becoming a non-smoker will be.

DOES HYPNOTHERAPY WORK?
To give yourself the greatest chance of success, you must agree with the following two statements:
• Yes, I want to break free from smoking
• Yes, I am fully committed to being a non-smoker
If you have answered YES, I can help you to stop smoking today and the process can be completed in as little as two hours.

WHAT HAPPENS?
We’ll start by understanding if smoking is a habit or perhaps you feel the need to smoke? When do you reach for a cigarette? When you first wake up, after a meal, completing a task or before bed? When you’re feeling stressed, bored, nervous or alone? Or perhaps it’s to help you relax or feel confident?
Next comes hypnosis, a pleasant, relaxing experience during which you are completely in control and whereby I, a trained therapist, will target your unhelpful behaviours and remove the desire to smoke. That’s it.

The good news is that within 20 minutes of quitting your pulse returns to normal and within 8 hours, nicotine, within your system, is reduced by 90%. After 48 hours, your nerve endings begin to regrow and your senses of smell and taste begin to return to normal and within a month skin loses its grey pallor and becomes less wrinkled2.

With one cigarette costing 11 minutes of life and a 20-a-day smoker spending about £3,000 per year, why not book a ‘SINGLE STOP SMOKING’ hypnotherapy session with Jenny West today. Smokers are apparently most likely to think about quitting on a Monday3, but you don’t have to wait for help to stop smoking and to start saving money and your perhaps your life.
By Jenny West

1 New Scientist (Oct 1992) http://www.newscientist.com/article/mg13618450.700-how-one-in-five-have-given-up-smoking.html
2 ASH Smoking Statistics (June 2016). Available from www.ash.org.uk. Accessed 21.11.2106.
3 NBC News Oct 2013). Available from http://www.nbcnews.com/health/smokers-most-likely-think-about-quitting-mondays-study-finds-8C11481574. Accessed 21.11.2016.
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