Really good post about integrating social media data with other data in the enterprise.

'While much has been said about these opportunities, few have acknowledged that for this data to be most valuable, it must be integrated with relevant enterprise data from companies’ sales, financial, marketing, customer support, or e-commerce systems (just to name a few). Say a company correlated social media data with e-commerce sales records, for example. Looking at this information together, it could learn which social media conversations or reviews correlated most to increases in product sales, and start triggering marketing offers to further capitalize on these types of social media activities as they’re happening.'

This is what QVSource is helping QlikView users to achieve.
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