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Vantedge
Since 2005 - Data-Driven Marketing Performance
Since 2005 - Data-Driven Marketing Performance
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Friday Fun With Data - Do you agree with these? (Photo cred: visual.ly & TicketCity)
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For you sports purists out there, do you think the Broncos should aim for a naming rights sponsor who would keep the name "Mile High Stadium"? https://hubs.ly/H09FllP0
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Today's marketers are expected to smoothly navigate through a complex and dynamic marketplace where fully-empowered consumers and businesses rewrite their buying journeys every day. That's where we come in... https://hubs.ly/H09DSyz0

Improve the effectiveness of your marketing and get results. Contact us today!
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Unless you live under a rock, you have likely heard a ton about Bitcoin and its incredible growth last year. Believe it or not, there is precedent for its seeming exponential growth in Bitcoin’s own past.

If you compare 2017 (blue) to 2013 (red) by day of year and plot them together, they look quite similar. The 2017 spike came a tad later in the year but even without adjusting those times, we are at a 0.87 correlation. The only real difference is scale between the two years. 2017 is 17x larger than 2013 but the pattern holds closely between the two.

So here’s the potentially million dollar question: What will Bitcoin do next?

Exponential growth rates are unsustainable. In 2017, Bitcoin's price saw a 15x increase. If it continues to grow at that rate, a single coin would be worth $225,000 by 2019 and $3.4M by 2020. If we truly believe this is exponential, the values will require scientific notation and a single coin would be worth more than the entire planet's economy several times over. It’s safe to assume that the curve we are witnessing is not truly exponential.

So what’s a more reasonable expectation? If you accept the hypothesis that 2017 behavior mirrored 2013 but just on a larger scale we can look at the end of 2014 as an estimate for where prices will be at the end of 2018. 2013 peaked at $1,147.25 per coin and ended 2014 at $319.70 or only 27.9% of its peak value. If we apply that same rate to the 2017 spike we can expect it to end this year around $5,400 per coin.

There are quite a few assumptions here so please take this for what it is...an abstract theory on what Bitcoin and cryptocurrencies may or may not do. This is not intended explicitly or otherwise to be construed as financial advice. We hope you enjoyed the read!
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Happy New Year! Do you have any resolutions?
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Friday Fun With Data - Using decision trees on Landsat photos to look at reflectivity by wavelength of light, this guy was able to map the US using tree density. (photo cred - https://imgur.com/a/SLExG)
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From our family to you and yours, Happy Holidays!
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Friday Fun With Data - Our chief data scientist asked for more paper. We asked why… (photo cred - https://xkcd.com/1162/)
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We have been empowering brands since 2005. Whether your organizational needs include Insights & Strategy, Advanced Analytics & Visualization, Sports & Sponsorship, Real-Time Predictive Marketing, Strategic Social or Virtual Experience Assessment, we have you covered!

http://www.vantedgegroup.com/capabilities/
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Friday Fun with Data!

Three data sets…

1. Every county in the US by latitude and longitude
2. Every FBS college latitude and longitude
3. FBS Football Results by week

Data sets 1 & 2 make a map where each county is assigned to the school located closest to its center. This becomes that school's territory. The only way to gain territory is to beat another team who holds it. Lose a game while you hold territory and the victor gets the spoils.

...another way for tens of thousands of college football fans to enjoy the games: The College Football Imperialism Map. https://cfb.stakked.io/#
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